Summary
Overview
Work History
Education
Skills
Accomplishments
Personal Information
Additional Information
Timeline
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Ndumiso Kathrada Ntabeni

Ndumiso Kathrada Ntabeni

Sales/Operations Manager
East London

Summary

A Seasoned Sales, Operations and Merchandising Manager and talented leader with14yrs years of experience applying exceptional planning and problem-solving abilities toward enhancing business plans and day-to-day activities. Results-driven and resilient in developing teams while improving processes and increasing productivity. Bringing solid understanding of industry trends, excellent communication skills, talent for spotting areas in need of improvement and implementing changes with strategic approach and has acquired the basics of teamwork and excellent moral leadership through different roles in the FMCG Industry, from working for top companies like: South African Breweries (Now AB-Inbev), Pernod Ricard SA, Red Bull SA, Brandhouse (Heineken & Diageo), Craft Liquor Merchants (Gruppo Campari,) & Twizza (Pty) Ltd.


Overview

14
14
years of professional experience
1
1
year of post-secondary education
4
4
Languages

Work History

Operations Manager

KNX Distribution & Merchandising
06.2023 - Current
  • Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
  • Supervised operations staff and kept employees compliant with company policies and procedures.
  • Led hiring, onboarding and training of new hires to fulfill business requirements.
  • Developed and implemented strategies to maximize customer satisfaction.
  • Facilitated smooth collaboration between departments through clear communication channels.
  • Handled staff training initiatives aimed at upskilling the workforce to meet dynamic industry demands.
  • Setting up and booking of Equipment
  • Following up on Deliveries and Collection with Staff
  • Planning with Dates for Deliveries
  • Managing Livestock (Sheep, Goats, Broilers, Cows, Boars)
  • Overseeing Mobile Toilets/Mobile Fridges, Trailers, Meat Cutters are in a good condition before hiring out
  • Managing Equipment to be delivered to the relevant/correct customer
  • Liaise with Finance with Customers outstanding balance, required deposits, POP’s
  • Developed strong relationships with vendors, resulting in better pricing and improved service quality.
  • Managed budgets effectively, consistently delivering projects on-time and within financial constraints.

Field Account Manager - Retail & Wholesale

Twizza (Pty) Ltd
Queenstown
11.2018 - 05.2023
  • Deliver sales results and execute specific territory / regional
  • Maintenance of team call cycle/rate
  • Develop and implement a Business Sales Plan to achieve profitable sales growth targets in the business territory.
  • To call regularly on designated customer outlets (Key Accounts) to sell the Company's products within the geographic boundaries of the assigned territory.
  • To ensure the Company's principle products achieve the most prominent display areas and maximum number of facings and to meet set sales targets and goals. (Forward share).
  • Increase sales opportunities and deliver on targets
  • Building customer relationships with current and new customers
  • Drive operational excellence in terms of rate of sales, ordering & monitoring
  • Sales planning – Implementation of Business Sales Plan against strategy to achieve targets and deviations reported and acted upon
  • Sales Volume Growth – Achieve growth objectives for agreed Sales Area/accounts as well as implementing Promotion plan
  • People Management – Manage and develop area sales targets and Merchandisers, provide development plans for staff, minimize staff turnover, Staff selection and retention
  • General – Internal administration duties maintained, support to fellow Sales team members and Area Sales Manager, Logistics (Distribution)
  • Area Coverage:
  • (Border Region) Queenstown, East London, King Williams Town, Stutterheim, Catchcart, Jamestown, Aliwal North, Burgersdorp, Molteno, Steynsburg, Lady Grey, Sterkspruit, Barkley East, Dordrecht, Indwe,
  • (Transkei Region) Lady Frere , Cala, Elliot, Ugie, Maclear, Mt Fletcher, Matatiele, Kokstad, Cofimvaba, Engcobo, Coghlan, Butterworth, Idutywa, Willowvale.
  • (Eastern Province Region) Craddock, Bedford, Alice, Middlesdrift, Middleburg, Fort Beaufort, Hofmeyer, Adelaide, Katberg, Tarkastad, Graaff Reniet.
  • Border region: 1 Rep with 2 Merchandisers reporting to me
  • Transkei region: 1 Rep with 3 Merchandisers reporting to me
  • EP region: 1 Rep with 1 Merchandiser reporting to me

Sales Team Leader- On Trade (Western Cape)

Craft Liquor Merchants – South Africa
Cape Town
08.2017 - 11.2018
  • Assisting new customers in opening new accounts as per SOP on new accounts
  • Led weekly sales meetings to review performance metrics and develop action plans for continuous improvement.
  • Identify training needs of the customer and execute according to a training plan
  • Analyzed market trends and competitor activity to identify new business opportunities for the team.
  • Developed strong relationships with key clients, resulting in increased customer satisfaction and retention.
  • Manage relationships with customers
  • Expanded company customer base and cemented market presence by implementing strategic sales plans.
  • Ensure sales volumes and Market share targets are met
  • Implementation of Key Account and brand strategies
  • Manage performance and drive sales in all outlets including Key Accounts
  • Management, control and feedback of Sales drivers
  • Leadership competencies to drive performance
  • Ensure POS material to stores
  • Ensure sufficient stock has been ordered within required timeframes
  • Monitor competitor’s new innovations
  • Identify and act on new business opportunities
  • Managed a high-performing sales team, consistently achieving and surpassing set targets.
  • Provide insights for improvements and new ways of driving sales
  • Plan and implement sales operations for clients and customers based on the analysis of sales
  • Grow and maintain the customer base in order to achieve the sales target
  • Area Covered: (Southern Suburbs) Rondebosch, Observatory, Newlands, Claremont, Mowbray, Wynberg, Tokai, Muizenburg, Salt River, Woodstock, Constantia, Kenilworth, Kalk Bay, Noordhoek, Kommetjie,
  • (CBD and Atlantic Seaboard): Waterfront, CBD, Greenpoint, Moullie Point, Bantry Bay, Camps Bay, Llandudno, Sea Point, Kloofnek, Clifton
  • 1 On Trade Specialist Rep – Southern Suburbs region reporting to me.
  • 1 On Trade Specialist Rep – CBD and Atlantic Seaboard region
  • 2 x On Trade Merchandisers reporting to me

Senior Hybrid Sales Representative (Western Cape -Country)

Pernod Ricard – South Africa
Cape Town
07.2015 - 07.2017
  • Conduct sales and marketing activities to increase brand awareness, demand and distribution in my allocated area
  • Sales and growth in market share are increased through targeted sales and marketing activities
  • Generate sales from existing customers
  • Call plan implemented
  • Deals and discounts negotiated within agreed parameters
  • Customer queries and problems resolved
  • Increased sales volumes negotiated within allocated sales area
  • New listings and sales targets achieved as per sales plan
  • Calls and sales volumes recorded on standard daily working sheets and PDA
  • Weekly and monthly sales and ad hoc promotions reports submitted on time according to agreed format on PDA
  • Implement sales and marketing strategy effectively
  • Visibility agreement executed
  • Additional visibility opportunities identified and implemented
  • Product availability/ distribution targets implemented
  • Merchandising standards are maintained
  • Segmentation tool implemented (PDA)
  • Implement promotions
  • Promotions arranged according to the promotions plan
  • Bar staff engaged and trained to promote the brand
  • Develop collaborative relationship with the PRSA and Re-distributor Call Centres
  • Liaise with Merchandisers
  • Business opportunities to sell product range identified
  • Area Covered: Worcester, Robertson, Ashton, Montagu, Sommerset West, Strand, Gordons Bay, Kleinmond, Betty’s Bay, Pringle Bay, Sandbaai, Onrus, Hermanus, Strandford, Gaansbaai, Calendon, Riviersonderend, Swellendam, Bredasdorp, Arniston, Struisbaai, Grabouw, Bot River
  • 2 Merchandisers reporting directly to me

Striker –Sales Executor (Western Cape & Garden Route, Overberg)

Red Bull – South Africa
Cape Town
03.2014 - 05.2015
  • Call on Off-Premise customers in Retail, Gas Stations, Convenience and Non Traditional Channels
  • Manage sales volumes & growth for my defined territory
  • Effectively implemented vertical growth programme for my territory
  • Efficient management of time through planning to achieve daily calls
  • Increase the reach, rate of sale and brand presence of the Brand
  • Implementing growth initiatives and efficient activation of national programs
  • Increased overall availability/visibility and communication of the Brand in the Off-Premise
  • Achieve Distribution targets as set out by my Line Manager
  • Carry out regional blitz activations to drive brand presence
  • To effectively place an allocation of Brand coolers in the right location in the right weighed outlets so to maximize brand presence, chilled cashier availability and drive sales
  • Increase share of Shelf vs Competitors in all stores
  • Improving location in all stores
  • Increasing/maintaining ranging of Brand’s SKUs in all stores
  • Capture and turn in orders from customers
  • Area Covered: Rondebosch, Observatory, Newlands, Claremont, Mowbray, Wynberg, Tokai, Muizenburg, Salt River, Woodstock, Constantia, Kenilworth, Kalk Bay, Noordhoek, Kommetjie,(Southern Suburbs), Waterfront, CBD, Greenpoint, Moullie Point, Bantry Bay, Camps Bay, Llandudno, Sea Point, Kloofnek, Clifton (CBD and Atlantic Seaboard), Sommerset West, Strand, Gordons Bay, Kleinmond, Betty’s Bay, Pringle Bay, Sandbaai, Onrus, Hermanus, Strandford, Gaansbaai
  • (Overberg), Calendon, Riviersonderend, Swellendam, Bredasdorp, Arniston, Struisbaai, Grabouw, Bot River, Heildelberg, Riversdale (Garden Route)

Premium Draught Ambassador (Amstel, Heineken, Windhoek & Guinness) – Western Cape

BrandHouse Field Services (Smollan)
Cape Town
12.2012 - 03.2014
  • Consumer activation formed part of my role as a Draught Ambassador, assisting in raising awareness and leaving lasting connections with the brand
  • I use Instant Reward Tools to support myself in trade
  • Product quality and integrity are enforced through my role as a Draught Ambassador, to encourage trials and change drinking habits
  • As a Draught Ambassadors I show that I have: Local and international beer knowledge & understanding, Understanding of both the on-consumption and draught beer environment
  • Educate consumers on key differentiating factors of draught beer
  • Provide continuous feedback on competitor activities, promotions, ROS, innovations, pricing and urgent deliveries
  • Liaise with customers with regards to stock pressure, stock holdings, new innovations, deliveries, special deliveries, staff training, ROS and pricing
  • Compile trade visit reports
  • Compile trade contact reports
  • Compile regular reports to DM
  • Provide feedback via feedback platform (e.g
  • Field Comms/Manual tracking)
  • Served as organization ambassador at various charity events, promoting mission and values.
  • Evaluated progress towards achieving mission goals using key performance indicators and implemented necessary changes for continuous improvement.
  • Area Covered: Rondebosch, Observatory, Newlands, Claremont, Mowbray, Wynberg, Tokai, Muizenburg, Salt River, Woodstock, Constantia, Kenilworth, Kalk Bay, Noordhoek, Kommetjie,(Southern Suburbs), Bellville, Durbanville, Bothasig, Edgemead, Platterkloof, Tygervalley, Parrow, Brackenfell (Northern Suburbs), Waterfront, CBD, Greenpoint, Moullie Point, Bantry Bay, Camps Bay, Llandudno, Sea Point, Kloofnek, Clifton (CBD and Atlantic Seaboard), Blouberg Strand, Milnerton, Melkbos, Big Bay, Tableview, Parklands (West Coast)

Castle Lite Main Market Merchant

South African Breweries (SAB)
Cape Town
05.2011 - 12.2012
  • Introduced Castle Lite to Independent Re-distributional Outlets within the Main Market, in areas including Khayelitsha, Du Noon, Langa and Phillipi (I was based in Langa Township)
  • Undergoing daily trade calls, placing orders(via Account Manager) and insuring that there is sufficient stock at all times
  • Building relationships with Outlet owners and their customers
  • Gathering a database and doing market research (Studying Competitor Activities within the Market)
  • Co-ordinating and hosting Castle Lite Stokvels every month to increase Brand Awareness and Visibility of the brand to push sales
  • Responsible for implementing monthly promotions to meet stringent sales targets
  • Conducting regular customer surveys to monitor pricing, availability and market share
  • Ensure that Castle Lite is available anywhere (Shebeens, Taverns) were there is alcohol consumption happening
  • Make sure I convert/persuade consumers drinking Non-SAB Brands
  • (Beer)
  • Make sure weekly Target (Sales) are met
  • Make sure at Outlets there is product (Castle Lite) Branding and merchandise available (POS)
  • Skills Developed: Be able to communicate, negotiate, build relationship with Customers (Shebeen & Tavern Owners) and educate the people and work pressure (weekly targets) and be very active
  • Enhanced customer satisfaction by providing exceptional service and product knowledge.
  • Implemented effective merchandising strategies to maximize sales and profitability.
  • Increased overall store performance through proactive inventory control measures.

Education

LLB Law - undefined

University of South Africa

Matriculated - English HG, Xhosa HG, Business Economics HG, Geography SG, Computer Studies SG, History HG

Queens College Boys High School
01.2006 - 12.2006

Skills

Promotions and Events management

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Accomplishments

  • 2002 – 2006 - Provincial Athletics Colours
  • 2004 – 2006 - Provincial Rugby Colours
  • 2005 – 2006 – 1st XV Rugby Vice Captain
  • 2005 - 2006 - Athletics Colours
  • 2006 - Rugby Honours
  • 2006 - College & Hostel Prefect
  • 2012 – Top Sales Achiever Quarter 3 & 4
  • 2017 – Best Region of the Year
  • 2019 - Power Selling and Development Certificate
  • 2019 – Twizza Recognized Top Performer (Border & Transkei Area- 2019)
  • 2021 – Availability Award - Most listed Region across the whole basket/range.

Personal Information

  • Health Status: Excellent
  • Gender: Male
  • Nationality: South African
  • Driving License: C1 (code 10) - PDP (Professional Driving Permit)

Additional Information

REFERENCES :


Yonela Baliso:

- Regional Sales Manager – (Eastern Cape)

- BIC South Africa (Stationary)

- Cell No: 0723767852

- yonela.baliso@bicworld.com


Lucky Khupa:

- Area Sales Manager - (Eastern Cape)

- Twizza (Pty) Ltd

- Cell No: 0826111377

- Email: Luckyk@Twizza.co.za


Khwezi Vika

- Marketing (Brand) Manager – Black Label, Hansa Pilsner & Lion Lager (Johannesburg)

- Ab-Inbev (SAB)

- Cell No: 0798862130

- Email: Khwezi.vika@abinbev.co.za


Reginald Oor

- Area Sales Manager (Western Cape)

- MTN

- Cell No: 0723733581

- Email: Reginald@mtn.co.za

Timeline

Operations Manager

KNX Distribution & Merchandising
06.2023 - Current

Field Account Manager - Retail & Wholesale

Twizza (Pty) Ltd
11.2018 - 05.2023

Sales Team Leader- On Trade (Western Cape)

Craft Liquor Merchants – South Africa
08.2017 - 11.2018

Senior Hybrid Sales Representative (Western Cape -Country)

Pernod Ricard – South Africa
07.2015 - 07.2017

Striker –Sales Executor (Western Cape & Garden Route, Overberg)

Red Bull – South Africa
03.2014 - 05.2015

Premium Draught Ambassador (Amstel, Heineken, Windhoek & Guinness) – Western Cape

BrandHouse Field Services (Smollan)
12.2012 - 03.2014

Castle Lite Main Market Merchant

South African Breweries (SAB)
05.2011 - 12.2012

Matriculated - English HG, Xhosa HG, Business Economics HG, Geography SG, Computer Studies SG, History HG

Queens College Boys High School
01.2006 - 12.2006

LLB Law - undefined

University of South Africa

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Ndumiso Kathrada NtabeniSales/Operations Manager