Karolin Steenekamp

Core Responsibilities

• Manage multiple SOWs across large, multi-brand client accounts.
• Serve as the primary point of contact for complex client program's.
• Lead cross-functional collaboration across Creative, Strategy, Paid Media, and Project Management teams.
• Ensure all projects are delivered on time, on budget, and to the highest standard.
• Track risks, budgets, capacity, and overall programme performance.
• Support and guide Project Managers within the portfolio.
• Source and manage external partners and production vendors.
• Drive strategic alignment between client objectives and internal delivery teams.

Key Achievements

• Successfully delivered 1,741 assets across 94 projects in 2025 for 14 powerhouse global brands across 14 eCommerce workstreams.
• Oversaw ~80 global projects in 2024 spanning multiple brands, markets, and channels.
• Played a strategic role in managing a diverse Reckitt portfolio, driving consistency, efficiency, and creative excellence.
• Scaled the 'Flying Team' from 6 to 14 members, cultivating a culture of agility, innovation, and performance.
• Integrated AI-powered workflows, improving speed, creative development, and operational accuracy.

Core Responsibilities

• Produced and managed integrated campaigns across TV, radio, digital, content, and art buying.
• Led agency operations for assigned accounts, ensuring strategic alignment with client objectives.
• Oversaw production processes including VO sessions, editing, colour grading, and final approvals.
• Managed budgets, reconciliations, talent contracts, and production documentation.
• Maintained strong relationships with production houses, studios, and creative teams.
• Ensured consistent delivery of high-quality outputs through coordinated workflows.

Key Achievements

• Progressed from radio producer to leading full-scale integrated productions within three years.
• Delivered award-winning work by fostering strong collaboration between creative and client service teams.
• Improved operational processes, enhancing delivery speed and output quality.

• Handled sensitive information with discretion, maintaining confidentiality of company documents and personnel records.
• Coordinated office events and meetings, ensuring timely execution and optimal scheduling for all participants.
• Provided exceptional customer service when addressing client inquiries or concerns via phone calls or email correspondence.
• Conducted regular inventory assessments of office supplies, ordering necessary items proactively to prevent stock shortages.

• Managed retail accounts and advertising portfolios.
• Handled briefs, production, invoicing, and client presentations.
• Contributed to team objectives in fast-paced environment.

• Managed daily store operations, maintaining a clean, organized, and efficient working space for staff and customers alike.
• Contributed to the development of store policies and procedures, ensuring consistency in operations and a high level of customer service across the board.
• Coordinated regular staff meetings to address challenges, share successes, and maintain open lines of communication.
• Engaged directly with customers to offer assistance and resolve complaints.

• Coordinated marketing for international luxury brands.
• Managed creative approvals, events, promotions, and agency relationships.

• Managed retail accounts and end-to-end campaign delivery.
• Oversaw ATL/BTL campaigns, production, costing, and artwork approvals.
• Established clear communication channels between clients and internal teams, ensuring seamless project execution.
• Contributed to event marketing, sales and brand promotion.

• Liaised with trade marketing teams and major retailers.
• Managed radio & TV production, CI compliance, and campaign logistics.
• Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
• Launched marketing activities for new product lines and market penetration.

• Managed research databases, fieldwork oversight, and client liaison
• Reduced operational risks while organizing data to forecast performance trends.
• Tracked trends and suggested enhancements to both challenge and refine company's product offerings.