Karl Landauer

As the Director and Founder of ICE Digital Marketing (Pty) Ltd, I have successfully established and grown multiple brands by leveraging my expertise in digital marketing, e-commerce platforms, and global marketplaces. My role encompasses strategic planning, brand development, and operational management, utilizing a comprehensive set of skills to drive business growth and achieve exceptional results.

• Brand Development and Management:Led the creation, development, and scaling of multiple brands, ensuring each brand's unique identity and market positioning.
  Implemented effective brand strategies, from initial concept to market launch, resulting in strong brand recognition and customer loyalty.
  
• E-commerce Platform Management:Developed and managed Shopify stores, optimizing them for user experience, performance, and conversion rates.
  Implemented advanced Shopify features and apps to enhance functionality and streamline operations, resulting in increased sales and customer satisfaction.
  
• Digital Marketing Strategy:Utilized Meta (formerly Facebook) for comprehensive digital marketing campaigns, including Facebook and Instagram ads.
  Developed and executed targeted advertising strategies, achieving high ROI and substantial growth in brand awareness and customer engagement.
  
• Global Marketplaces Integration:Leveraged platforms like Fiverr and Alibaba to expand brand reach and optimize supply chain management.
  Sourced high-quality products from trusted suppliers on Alibaba, ensuring competitive pricing and maintaining strict quality standards.
  Utilized Fiverr to collaborate with freelancers for various marketing and creative tasks, enhancing brand presence and operational efficiency.
  
• Leadership and Team Management:Built and led a dynamic team of professionals, fostering a collaborative and innovative work environment.
  Provided strategic direction and mentorship to team members, ensuring alignment with company goals and objectives.
  
• Business Development:Identified and pursued new business opportunities, forging strategic partnerships to drive growth and expand market presence.
  Conducted market research and analysis to stay ahead of industry trends and adapt strategies accordingly.
  
• Successfully launched and scaled multiple brands, achieving significant market share and revenue growth.
• Developed high-converting Shopify stores, leading to increased sales and improved customer satisfaction.
• Executed highly effective digital marketing campaigns on Meta, resulting in substantial ROI and enhanced brand visibility.
• Established efficient supply chain processes through Alibaba, ensuring timely delivery of high-quality products.
• Collaborated with talented freelancers on Fiverr, enhancing brand creative assets and marketing strategies.
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As the Director and Founder of ICE Digital Marketing (Pty) Ltd, I am dedicated to driving innovation, excellence, and growth in the digital marketing landscape. My strategic vision and hands-on approach have consistently delivered outstanding results, positioning our brands for long-term success in a competitive market.

As an intern estate agent at Fine & Country Sandton for six months, I honed my skills in various aspects of real estate. My responsibilities included acquiring property listings, conducting cold calls, and managing client meetings. I successfully listed and rented out properties, demonstrating my ability to deliver results in a competitive market. My proactive approach and commitment to excellence enabled me to contribute effectively to the team and gain valuable hands-on experience in real estate.