Karin Griffiths
Product Manager Print | Retail Manager
Pretoria,GP
Summary
Experienced and highly determined Senior Product Manager, passionate about developing innovative methods to drive sales. Specializes in leading teams through product design and distribution. Comfortable working in fast-paced and deadline-driven environment.
Overview
16
16
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
Product Manager – Print
Brother International South Africa
Pretoria
04.2024 - Current
- Manage Brother's print product portfolio, leading the retail division for Brother's full product line
- Drive product innovation and maximize market share through strategic planning and market research
- Oversee stock planning, pricing, promotions, and product lifecycle management to ensure alignment with global and local strategies
- Cultivate strong relationships with Mustek, key accounts (e.g., Massmart), and local e-commerce platforms (Takealot, Amazon)
- Monitor product performance and provide actionable insights to senior management
- Lead cross-functional collaboration to ensure successful execution of strategic initiatives
- Contributed to the 2023 budget process, helping to achieve a 5.8% increase, ending at R365M, up from the original R345M
- For FY24, manage a budget of R366M, with a projected result of R392M based on incoming stock and ordering cycles
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
Retail & Marketing Manager
Brother International South Africa
Pretoria
04.2023 - 03.2024
- Lead the retail division, overseeing marketing strategies for all product categories, including print, label, and sewing
- Develop and implement go-to-market strategies, driving brand growth and market presence
- Manage partnerships with key retail and e-commerce accounts, focusing on increasing visibility and sales
- Oversee promotional campaigns, product launches, and advertising efforts to maximize market reach
Retail Account Manager – Print & Label
Brother International South Africa
Pretoria
11.2016 - 03.2023
- Managed key retail and distribution accounts, driving sales and brand visibility
- Developed and executed marketing campaigns for print and label products
- Conducted market analysis to inform product strategies and pricing
- Fostered strong relationships with channel partners to ensure alignment with business goals
Channel Account Executive
Brother International South Africa
Pretoria
04.2011 - 10.2016
- Focused on building and maintaining channel relationships, with a strong emphasis on sales growth and distribution
- Developed sales forecasts and pricing strategies for key accounts
- Managed marketing plans to support product launches and promotional activities
Trade Marketing & Distribution Representative
British American Tobacco South Africa
Pretoria
09.2009 - 03.2011
- Managed trade marketing initiatives, focusing on distribution and business growth
- Developed trade marketing plans and monitored distribution to key outlets
- Provided support in securing high-value accounts through consultative selling
- Performed B2B sales of [Product or Service] to national retailers, generating over $[Amount] annually.
Education
BBA - Marketing Management
IMM Graduate School
Pretoria 02.2020 - 07.2023
Skills
Product lifecycle management
Strategic Product Planning
Effective Project Development
Strategic Roadmap Development
Effective Team Collaboration
Effective Product Positioning Strategies
Analytical Decision Making
Strong Interpersonal Skills
Product Performance Analysis
Stakeholder Engagement
Additional Information
- Global Leadership Programme, Brother International South Africa, Nominated by the Managing Director for participation in this prestigious leadership development program. Developed global leadership skills, organizational transformation strategies, and a competitive global mindset. Completed a face-to-face workshop in Japan., 07/01/24, 03/12/25
- Advanced AI Training, Dubai, 02/01/25, Completed an advanced AI training course, enhancing expertise in artificial intelligence and its applications in business and technology.
- Sales Manager (Upcoming Promotion), Brother International South Africa, Earmarked for my third consecutive promotion, I will lead the team of product managers, retail, and marketing coordinators, including overseeing operations in Southern Africa. This role will further strengthen my leadership abilities and expand my strategic responsibilities across the region.
Accomplishments
Professional Development
Global Leadership Programme
Brother International South Africa
12 March 2025
Advanced AI Training, Dubai – February 2025
Completed an advanced AI training course, enhancing expertise in artificial intelligence and its applications in business and technology.
Timeline
Product Manager – Print
Brother International South Africa
04.2024 - Current
Retail & Marketing Manager
Brother International South Africa
04.2023 - 03.2024
BBA - Marketing Management
IMM Graduate School
02.2020 - 07.2023
Retail Account Manager – Print & Label
Brother International South Africa
11.2016 - 03.2023
Channel Account Executive
Brother International South Africa
04.2011 - 10.2016
Trade Marketing & Distribution Representative
British American Tobacco South Africa
09.2009 - 03.2011
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