Karen Jacobs
Sales And Marketing Management
11 Lebensraum St, Kuilsriver, Cape Town
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
24
24
years of professional experience
Work History
Sales and Marketing Manager
Spicoly Plastics
Cape Town, South Africa
08.2012 - Current
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Led crisis management team and provided quick turnaround solutions.
- Collaborated with internal departments to develop cohesive messaging across multiple platforms.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Reduced operational costs through streamlined workflows, smart budgeting practices, and efficient resource allocation.
- Prepared sales presentations for clients showing success and credibility of products.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Increased sales revenue by implementing targeted marketing strategies and effective sales techniques.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Negotiated contracts skillfully, achieving favorable terms that contributed to bottom-line results.
- Facilitated business by implementing practical networking techniques.
Sales and Marketing Representative
B-loony
Cape Town, South Africa
08.2003 - 08.2012
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Developed and maintained strong working relationships with professionals within assigned territory.
- Followed through with leads to close sales over phone, in office and during external consumer engagements.
- Kept detailed records of daily activities through online customer database.
- Attended monthly sales meetings and quarterly sales trainings.
- Delivered engaging product demonstrations to prospective clients, showcasing features and benefits that aligned with their requirements.
- Boosted sales revenue by implementing effective marketing strategies and building strong client relationships.
- Attended industry trade shows to network with potential customers, generating new leads and opportunities for business growth.
- Supported implementation of contests, events and other initiatives to build presence and reputation.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Conducted market research to identify customer needs and preferences.
Debt Recovery Specialist
Foschini Group - RCS
Cape Town, South Africa
02.2001 - 04.2002
- Notified co-signers of delinquent accounts to assist in collecting payments.
- Delivered exceptional customer service on collection calls and maintained calm and professional demeanor.
- Achieved performance goals on consistent basis.
- Compiled and analyzed data for review by senior management of loan loss reports to measure portfolio performance.
- Documented customer payment interactions and account statuses for future reference.
- Listened to customers and negotiated solutions that met creditor and debtor needs.
- Assisted in identification of fraudulent activities, collaborating with internal teams to mitigate risks and protect company assets.
- Worked in call center environment handling manual and automatically dialed outbound calls.
- Upheld strict confidentiality standards by safeguarding sensitive customer information throughout all stages of debt recovery process, maintaining trust and integrity within the organization.
- Initiated repossession process or service disconnection upon failure of other collection methods.
- Increased client retention rates by consistently delivering exceptional customer service during challenging debt resolution situations.
Advisory Consultant
Old Mutual
Cape Town, South Africa
03.2000 - 02.2001
- Leveraged advanced analytical tools to provide detailed industry forecasts that informed strategic planning decisions for clients.
- Evaluated complex challenges faced by clients, developing customized strategies for effective resolution.
- Provided expert advice on organizational restructuring efforts, leading to enhanced operational efficiencies across client organizations.
- Assisted clients in achieving regulatory compliance through careful evaluation of policies and procedures.
- Managed multiple deadlines across several businesses to meet dynamic needs of multiple clients.
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
- Implemented practices and procedures to reduce expenditures and increase savings.
- Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
- Enhanced client satisfaction by providing tailored advisory services and strategic recommendations.
Education
Civil Litigation And Marriage And Divorce
SA Law School
Cape Town, South AfricaSales And Marketing Management
Damelin
Cape Town, South Africa 04.2001 -
Skills
Advertising Campaigns
Customer Service
Account Management
Direct Sales
Interpersonal Skills
Time management abilities
Sales Tracking
Effective Communication
Document Management
Sales coordination
Account development
Written Communication
Customer Order Management
Sales Reporting
Timeline
Sales and Marketing Manager
Spicoly Plastics
08.2012 - Current
Sales and Marketing Representative
B-loony
08.2003 - 08.2012
Sales And Marketing Management
Damelin
04.2001 -
Debt Recovery Specialist
Foschini Group - RCS
02.2001 - 04.2002
Advisory Consultant
Old Mutual
03.2000 - 02.2001
Civil Litigation And Marriage And Divorce
SA Law School