Kara Leigh Rowbotham
1 Shiraz Villas, Oude Westhof, Cape Town
Summary
15 years professional experience
Overview
18
18
years of professional experience
Work History
Marketing Program Manager
The-salesEDGE
09.2022 - Current
- Supported sales revenue growth objective for key accounts through strategic and tactical marketing and lead generation programs, including email campaign execution using technology platforms to provide Sales & Marketing automation solutions to businesses
- Maintained and managed the quality standards of client services department by overseeing that project deliverables adhered to standard operating procedures and client expectations and developed understanding of key performance indicators for the company
- Participated in projects for the development and improvement of CRM systems and related technology systems and processes to enhance the service offering and experience for clients, managed workload across team members and provided administrative support to key roles
- Developed a thorough understanding of clients business, brand, customers, and competitive environment in various industries in order to design and execute effective marketing strategies and services and deliver measurable results
- Coordinated strategy implementation and execution and took ownership of data analysis and reporting deliverables across all clients, and developed marketing analytics to enhance program performance · and recommended changes to continuously drive the best results.
- Worked with the client-facing team to develop and build strong relationships and carefully set and manage expectations with clients; reset client expectations routinely based on results and industry averages
- Liaised with clients regarding requirements, deliverables and reporting and participated in business development initiatives for clients as well as the-salesEDGE and communicated client program scope, goals, challenges, opportunities, and critical success factors to internal delivery teams.
Marketing and Admin Coordinator
Independent Contractor
01.2019 - 04.2022
- Provided office administration & digital marketing services to realtors and provided document management support to a consulting service for the home owners association at Thesen Islands Residential Estate, South Africa
- Maintained WordPress website content and project-managed design initiatives
- Managed newsletter content and campaigns in Mailchimp
- Processed email enquiries and assigned inbound leads
- Reported on web and social media channel activity and campaigns.
Market Research & Strategy Analyst
Air Products
02.2010 - 12.2018
- Developed and presented various B2B marketing strategies and market opportunity assessments for diverse business units and internal clients and international associates with an understanding of the external and internal business environments
- Researched, generated, qualified and nurtured leads that impacted sales pipeline growth target and managed the lead lifecycle by facilitating crm systems and lead reports across all sales, marketing and other cross-functional departments
- Conducted market segmentation and telephonic customer profiling and maintained information on the database
- Contributed to and attended sales department meetings within the organization to gather insights and collaborate on various marketing projects with research and strategy pivotal to success
- Managed and conducted multiple market research and customer satisfaction surveys and presented internal reports to management with an emphasis on company-wide service improvement
- Facilitated and delivered in-house training content, implementation, onboarding, sales enablement and troubleshooting for the sales team workflow system.
Customer Services Team Leader
Ski Dubai
02.2006 - 07.2009
- Supervised ticketing on SkiData, front desk staffing, lesson bookings, cash up and service procedures
- Coordinated small group events and ticketing within the ski resort facility
- Ensured customer service standards with a goal to exceed customer expectations.
Education
Bachelor of Commerce Degree in Marketing Management -
University of South Africa
11.2017
Senior High School Certificate -
Port Elizabeth, South Africa01.1997
Skills
- Data analysis & reporting
- Database systems administration
- Crm management
- Market research & strategy
- Leads generation - sales pipeline
- Project management
- Customer journey
- Marketing campaign management
- Marketing
- Event coordination
- Digital marketing
- MS Office 365 *Advanced-Excel
Languages
English (Home Language)
Spanish (Basic)
Timeline
Marketing Program Manager
The-salesEDGE
09.2022 - Current
Marketing and Admin Coordinator
Independent Contractor
01.2019 - 04.2022
Market Research & Strategy Analyst
Air Products
02.2010 - 12.2018
Customer Services Team Leader
Ski Dubai
02.2006 - 07.2009
Bachelor of Commerce Degree in Marketing Management -
University of South Africa
Senior High School Certificate -
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