Karabo Tsele

• Analyzed market data to inform strategic decisions.
• Evaluated program effectiveness to determine return on investment.
• Managed communication department's R 5 miilion budget.
• Supported strategic marketing plans through development and implementation of internal and external communication strategies.
• Built and maintained relationships with key clinicians, spokespeople, advocates and opinion leaders.
• Developed communications strategies to drive forward progress in public relations.
• Cultivated strong corporate image and identity with clear branding.
• Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.

• Developed value-added campaigns and executed technical solutions to streamline and improve marketing efficiencies.
• Directed sales and marketing management staff in successful use and development of business plans and strategies.
• Utilized CRM software to track sales progression and communicate project needs.
• Evaluated and monitored promotional activities to confirm adequate return on promotional funds.
• Liaised with middle management and senior management in Local Authorities to identify opportunities for improvement
• Prepared proposals and costings for new business ventures and projects
• Assisted with formulating tender strategies and responses
• Created innovative marketing activities for various publications
• Maintained communications with clients through industry-related magazines and publications
• Analyzed and forecasted monthly sales data of existing marketed companies within designated area.
• Researched and analyzed available resources and competitor offerings for improved strategies

• Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
• Analyzed key competitors to respond to competitive threats.
• Negotiated and maintained cost-effective contract pricing structures with vendors to produce positive return on investment.
• Trained teams to optimize service delivery in alignment with individual needs to boost customer satisfaction.
• Supported sales and reporting for large and medium-sized accounts.
• Focused on growing and developing existing clients, together with gathering new business
• Served as a key interface between the customer and relevant divisions
• Set up, monitored, and successfully closed out new product trials
• Negotiated with key end users to maximize price and profitability

• Planned, implemented and tracked sales and marketing strategies to promote brand products.
• Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
• Compiled product and customer data to generate informed profit projections.
• Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
• Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
• Assisted with development and execution of promotional initiatives to profitably increase consumption within budgeted parameters.
• Assisted in the identification and development of business building ideas and worked with other business team members to execute the plans to meet annual targets.

I did not complete degree