Kamogelo Modimoeng
Digital Marketing Analyst
Sandton
Summary
Multidisciplinary Digital Marketing Specialist with 4+ years of experience across brand management, omnichannel campaign execution, and platform-based marketing (especially WhatsApp Business). Adept at leading cross-functional projects, managing stakeholder communication, and optimising campaigns through a mix of data analysis, creative strategy, and platform know-how.
Currently a Technical Analyst at Mobitainment (AVBOB), I combine marketing insight with technical fluency to manage conversational commerce, drive content performance, and integrate automation tools. Pursuing a BSc in Informatics, which strengthens my systems thinking, data interpretation, and software development fundamentals. Known for being an adaptable collaborator, a confident communicator, and a sharp problem-solver with a passion for MarTech and digital growth.
Overview
5
5
years of professional experience
3
3
years of post-secondary education
Work History
Technical Analyst - Digital Marketing
Mobitainment
Johannesburg
08.2023 - Current
- Client: AVBOB, NIVEA, Sanlam
- Manage AVBOB's omnichannel marketing campaigns, increasing content engagement by 25% through coordinated brand messaging.
- Implement and optimise AVBOB's WhatsApp Business chatbot and ChatGPT-powered FAQ system, reducing call centre queries by 12%.
- Research WhatsApp Business platform updates and apply improvements across 7 additional brands with active chatbots.
- Support the Tech team by building campaigns and providing low-code assistance while overseeing marketing delivery strategically.
- Draft detailed project documentation and communicate progress promptly across 15 concurrent brand projects.
- A/B Test and introduce new marketing tools, improving content performance by 23%.
- Facilitate weekly client meetings, prepare status reports, and assist Client Services with scoping, proposals, and cost estimates for 10+ brands.
- AVBOB, NIVEA, Sanlam
Nano-Influencer & Brand Collaborator
Freelacer
Johannesburg
01.2023 - Current
- Audience & Reach: Built and actively engage a community of over 9,000 TikTok followers with a 20.8% average engagement rate, based on over 125 published videos and 230k+ total likes, consistently outperforming industry benchmarks for nano-influencers of 10-18%.
- Brand Partnerships & Strategy: Negotiated and executed multiple paid partnerships with brands in the lifestyle, tech, and 2 FSP brands - delivering campaign performance reports and leveraging audience insights to increase repeat collaborations.
- Content Creation & Editing: Plan, film, and edit high-quality TikTok content using CapCut, InShot, and Canva Pro, focusing on storytelling, relevance, and platform trends to drive virality and conversions.
- Trend Research & Engagement Optimization: Stay ahead of algorithm shifts and consumer behavior by tracking trending audio, hashtags, and visual styles weekly. Strategically integrate these trends to increase reach and video saves.
- Scheduling & Workflow Management: Maintain a consistent posting schedule across TikTok and Instagram using Hootsuite, TikTok Scheduler, and a personalized Canva content calendar, enabling content batching and balancing of freelance and academic responsibilities.
- Analytics & Reporting: Track key metrics (views, saves, shares, CTR) and adapt content strategy based on real-time analytics, achieving viewership spikes of 150,000+ views on top-performing posts.
Account Executive
Oliver Agency
Johannesburg
11.2021 - 07.2023
- Client: Unilever (Homecare, Ice Creams, Teas)
- Manage digital campaigns and act as external Brand Manager for 10 Unilever brands, ensuring delivery within scope and budget.
- Maintain a 100% client retention rate and secure new business through proactive client relationship management.
- Collaborate with internal creative teams and partner agencies to enhance campaign delivery and brand presence.
- Oversee workflow for 15 team members and repurpose content to optimise output without overextending resources.
- Lead strategy development for influencer campaigns and digital content, managing relationships with 60+ influencers.
- Draft contracts, develop briefs, review content, and manage influencer campaign execution end-to-end.
Digital Marketing Assistant
Oliver Agency
Johannesburg
12.2020 - 10.2021
- Client: Diageo NG (Cîroc, The Singleton, Johnny Walker) & Liberty Life
- Research market trends and implement digital strategies, increasing social media following by 150%.
- Contribute to campaign ideation, social engagement strategies, and digital rollouts, boosting client engagement and event participation.
- Build strong client relationships that result in 40% year-on-year budget increases and 100% contract renewals.
- Evaluated campaign performance using various analytical tools, providing valuable insights for future optimisations.
Education
Bachelor of Science - Information Technology
University of South Africa (UNISA)
Pretoria (Remote) 04.2023 - Current
Higher Certificate - Advertising & Marketing (Digital Marketing Focus)
Red & Yellow Creative School of Business
Cape Town (Remote) 01.2020 - 01.2021
Skills
Digital Campaign Strategy & Execution (Omnichannel & WhatsApp Business)
Conversational Marketing & Chatbot Implementation
Content Creation, Visual Design & Audience Engagement
Social Media Management & Performance Analysis (Organic & Paid)
Performance Marketing: Meta Ads, Google Ads, PPC Campaigns
Marketing Analytics & Reporting
Email Marketing Campaigns
Based Creative Design (Adobe Creative Suite, Canva, CapCut)
WordPress CMS Management
A/B Testing & Conversion Rate Optimisation (Lead Gen)
SEO Fundamentals & Web Content Best Practices
Cross-Functional Collaboration & Stakeholder Communication
Microsoft Power Platforms (PowerAutomate, PowerBI)
Manage stakeholder relationships and communicate clearly
Present confidently and facilitate project meetings
Organize projects with strong process orientation and attention to detail
Collaborate effectively across teams and disciplines
Apply analytical thinking with tech-savvy marketing skills
Adapt quickly to fast-paced, multi-brand environments
Timeline
Technical Analyst - Digital Marketing
Mobitainment
08.2023 - Current
Bachelor of Science - Information Technology
University of South Africa (UNISA)
04.2023 - Current
Nano-Influencer & Brand Collaborator
Freelacer
01.2023 - Current
Account Executive
Oliver Agency
11.2021 - 07.2023
Digital Marketing Assistant
Oliver Agency
12.2020 - 10.2021
Higher Certificate - Advertising & Marketing (Digital Marketing Focus)
Red & Yellow Creative School of Business
01.2020 - 01.2021
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