Risk Behaviour Analyst with a background in fraud prevention, behavioural analytics, and sportsbook and casino risk management. Designs and improves rule-based controls, investigates emerging fraud patterns, and works with operational teams to turn risk data into practical actions that reduce exposure and support customer experience.
Overview
13
13
years of professional experience
Work History
Risk Behaviour Analyst
Digital Outsource Services / Betway
08.2025 - Current
Design, implement, and maintain rule-based controls to mitigate fraud, abuse, and financial-crime risk across casino and sportsbook products.
Apply AI-assisted analysis and automation techniques to enhance fraud detection, proactive monitoring, and management reporting.
Monitored net fraud rates, emerging behavioural trends, and control performance, translating findings into clear reports and actionable recommendations.
Evaluated control performance, customer behaviour, and operational risk metrics to identify gaps and enhance detection accuracy, minimising unnecessary review activity.
Partner with operational and business stakeholders to optimise ThreatMetrix and LexisNexis solutions and strengthen investigation workflows.
Developed specialised knowledge in fraud indicators and prevention strategies, including card testing, chargebacks, bonus abuse, account takeover, money-laundering indicators, syndicate and multi-account networks, match integrity, device spoofing, and behavioural anomalies.
Sports Fraud Investigator
Digital Outsource Services / Betway
10.2018 - 08.2025
Investigated suspicious betting activity, account behaviour, bonus abuse, and complex fraud cases across online gaming products, enhancing fraud detection and risk management.
Analysed transactional, behavioural, device, and network data to identify emerging risk patterns, linked accounts, and coordinated activity.
Implemented and maintained fraud-detection controls and monitoring tools, supporting continuous improvement of prevention processes.
Produced investigation records, intelligence reports, and case documentation, facilitating informed operational decisions and strengthening risk mitigation strategies.
Sports Content Marketer
Digital Outsource Services / Betway
05.2017 - 09.2018
Forecasted and tracked marketing and customer-engagement trends, analysing demographic and behavioural data to inform targeted communications and enhance sports campaigns.
Created customer awareness of goods, services and special promotions with creative advertising strategies.
Enhanced target market reach through tactical social media advertising.
Helped teams reach ambitious sales objectives with multi-channel marketing campaigns.
Customer Service Specialist
Digital Outsource Services / Betway
05.2016 - 04.2017
Resolved account, product, and service queries, enhancing customer satisfaction; mentored new team members to ensure consistent product and process knowledge.
Delivered personalised service by understanding individual customer needs and preferences.
Processed customer orders, returns, and exchanges with efficiency, enhancing overall satisfaction levels.
Addressed customer service enquires quickly and accurately.
Wine Sales Representative
Hillcrest Wine Farm
01.2014 - 01.2016
Cultivated customer relationships and provided tailored product recommendations, driving sales growth and fostering repeat business.
Kept shelves neat, clean and organised through visual merchandising.
Trained restaurant staff on wine knowledge and pairing principles, improving service quality and customer engagement.
Maintained exceptionally clean cellar and bar areas to minimise potential risks to health and safety.