Kagiso Lerutla
Director
Johannesburg
Summary
Versatile Managing Director with proven abilities across all levels of organizational management.
Talented in developing partnerships, and developing tactical plans to meet strategic goals. With a blend of advertising and media experience, kagiso is a proven leader with significant background in Brand Communications through his work especially across the continent and reach he has achieved on a media perspective in remote areas of South Africa.
Overview
11
11
years of professional experience
3
3
years of post-secondary education
3
3
Languages
Work History
Managing Director
Gutterlamp
Johannesburg
11.2017 - Current
- Delivered consistent revenue growth of a media business by identifying new business opportunities and expanding service offerings.
- Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
- Launched innovative products/services that captured new market share while maintaining competitive pricing structures.
- Expanded market presence through successful negotiation of key partnerships and acquisitions.
- Drove company revenue growth, orchestrating effective sales and marketing strategy that targeted untapped markets.
Account Manager
Halo Advertising
Johannesburg
03.2017 - 04.2019
- Account Manager on the Commercial Bank of Africa (CBA) creative advertising portfolio across 4 different markets; Kenya, Uganda, Tanzania and Rwanda.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Oversaw the launch of CBA LOOP - the first fully digital bank in Africa in 2016.
- Help achieve M-Shwari by M-PESA achieve over 12 million customers
- Provided comprehensive reporting on account performance, enabling clients to make data-driven decisions about future investments.
- Nominated for a Cannes Shortlist for the CBA LOOP launch in 2017
- 2x Loeries shortlists in 2017 on CBA work.
- Conducted regular account reviews to identify areas for improvement and ensure continued success.
- Streamlined internal processes for better efficiency in account management tasks.
Account Executive
Halo Advertising
Johannesburg
01.2014 - 02.2017
- Reported to the Account Manager, tasked with the admin work of the account from billings to scheduling, information compiling, contact reports and being the agency point's man for the client.
- Worked on brands; BMW/MINI, Commercial Bank of Africa, King Price, Hollard.
- Developed detailed reports analyzing account performance data, providing valuable insights for future strategy adjustments or improvements.
- Monitored industry trends and competition, adjusting sales strategies accordingly to maintain a competitive edge in the market.
Education
Diploma - Integrated Brand Communications
Vegaschool of Brand Communications
Johannesburg 01.2011 - 04.2014
Skills
Sales leadership
Business development
Client relationships
Digital transformation
Analytical thinking
Strategic planning
Business planning
Project management
Strategic partnerships
Revenue growth
Account management
Timeline
Managing Director
Gutterlamp
11.2017 - Current
Account Manager
Halo Advertising
03.2017 - 04.2019
Account Executive
Halo Advertising
01.2014 - 02.2017
Diploma - Integrated Brand Communications
Vegaschool of Brand Communications
01.2011 - 04.2014
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