Dedicated government communicator and professional with history of and knowledge of the public sector, public entities, national and provincial governments. Ability to meet organisational goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
16
16
years of professional experience
Work History
Chief Corporate Services Officer (Acting)
National Student Financial Aid Scheme (NSFAS)
Cape Town
02.2022 - Current
Set, execute and manage internal and external communications framework aligned to the corporate strategy.
Through the internal communication spine and channels, embed the business strategy to the extent that all employees are connected to and contributing to its execution.
Develop and manage external corporate communications aligned to the public entity's vision, values and purpose (corporate brand communications, narrative development, reputation building and management) across relevant channels to enhance brand equity.
Prepare Executive organisation-wide communications that ensure consistent strategy cascade, and develop communications
Use researched data captured in regular socio-economic and environmental impact assessments to guide the external and internal stakeholder relation strategies.
Develop a clearly defined sustainability agenda and communications framework which evidences the impact of the sustainability initiatives.
Evaluate and introduce leading communications practice, and provide communications leadership.
Develop and execute online or digital and social media strategies.
Ensure senior leadership engagement on communication matters and the management of potential reputational issues and manage externally-facing reputational issues and crisis communication.
Provide a single point of entry for the communications support of the public entity and business initiative/campaigns, at the same time as building communications capability and developing a healthy communications spine to reach all employees and external stakeholders.
Recommend and deliver systems and tools to ensure employee access to organization-wide communications; maintain a central and accessible repository of corporate brand assets in order to promote Group-wide standards and uniformity.
Plan and execute the local and international higher education conferences.
Manage annual corporate services budget.
Manager and oversee the following departments: Marketing and Communications; Facilities and Travel Management; Stakeholder Engagement; Knowledge Management; and Contact Centre
Act as official spokesperson for the public entity
General Manager: Strategic Development (Acting)
NSFAS
Cape Town
03.2021 - 01.2022
Leads the provision of strategic guidance to the CEO and Executive team on effective, quality and timely strategic support for the implementation of the Annual Performance Plan, Strategic Plan and the strategic project and programmes of the Board.
Initiates, establishes and coordinates external partnerships and joint resource mobilization efforts for the new generation funds to support NSFAS students and operational requirements.
Coordinates the Business Operations Strategy and develops business innovations.
Manages and directs knowledge management and capacity development activities in and outside the NSFAS system.
Leads and coordinates overall management of the CEO to ensure efficient and effective substantive coordination support to the CEO and the Board Committees; including the Management Committee and adherence to organizational policies and procedures.
Manages and oversee te Project Management Office of NSFAS,and ensure delivery of key and strategic projects.
Participate in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
Conduct research, gathered information from multiple sources and presented results.
Lead projects and analyzed data to identify opportunities for improvement.
Increase customer satisfaction by resolving issues.
General Manager
NSFAS
Cape Town
03.2018 - 01.2021
Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
Prepared annual budgets with controls to prevent overages.
Reduced process bottlenecks by training and coaching employees on practices, procedures and performance strategies.
Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency.
Identified trends in customer marketplaces to develop valuable solutions.
Developed and maintained relationships with customers and suppliers through account development.
Implemented operational strategies and effectively built customer and employee loyalty.
Designed modern employee recognition program which boosted productivity and improved morale.
Managed budget implementations, employee evaluations and contract details.
Reduced costs, managed delivery schedules and performed risk analysis to improve overall profitability.
Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
oversee the development and implementation of the Marketing and Communications strategies; Contact Centre transformation project; stakeholder engagement strategies; community outreach and school participation
Development and updating of public education material targeting high school learners
Senior Manager: Marketing and Communications
NSFAS
Cape Town
12.2014 - 02.2018
Official Spokesperson for the public entity
Drawing from public relations, digital communication and advocacy: research, design and deliver publicity and media strategies to advance NSFAS programs within the basic and higher education sector.
Write and edit compelling content, arrange distribution/placement across multiple platforms, including press releases, opinion editorials, press statements, story pitches, case studies, website content, social media posts, newsletters, speeches and other material that communicates the initiative's goals, activities and impact.
Proactively seek opportunities to raise the visibility of NSFAS for student funding programs and their goals, activities, and impact; plan, develop and deliver publicity campaigns and evaluate their success.
Promote the programs' outputs by disseminating research findings, evaluation data and country case study examples and campaigns.
Monitor news and follow trends in relevant areas to pitch ideas for stories and articles, including interviews and statements from key spokespeople across the program.
Develop pitches and secure media placements in target media outlets and respond to media inquiries.
Identify additional spokespeople and deliver media training support and briefings.
Proactively establish, cultivate, and maintain relationships with the media to identify and execute pitch opportunities. Develop and maintain media lists.
Build and maintain strong working relationships with the national and regional partners, as well as members of the press and other key stakeholders; stay up-to-date and informed about the Initiative's activities; proactively identify milestones, support press and communication strategies and track/follow-up on media impact.
Design and develop digital communication tools for the initiative; maintain and manage program websites and social media presence.
Develop and update brochures, media kits, key messages, fact sheets and other collateral material. Work with program teams to manage the development of new publications.
Communications Director
The Communications Firm Consultancy
Johannesburg
01.2014 - 11.2014
Managed media relations and campaigns to address public communications in crisis situations.
Built and strengthened relationships with members of media in order to promote positive coverage.
Acted as point of contact for inbound media related calls.
Managed communications with external and internal stakeholders across entire incident lifecycle.
Managed Clients and key accounts
Supervise and lead a team of specialists
Delivery on client requirements on each account
Chief of Staff
Office of the Deputy Minister: Higher Education and Training
Pretoria
01.2012 - 12.2012
Managed business operations while overseeing contractors and consultants to verify on-time completion of key deliverables.
Supervised staff and participated in hiring, training and performance evaluations to establish and enforce policies and procedures for business functions.
Attended meetings to make informed business decisions, provide administrative support and evaluate progress toward goals and objectives.
Encouraged coordination and cooperation among departments and continuous review of interdepartmental processes to support quality control and improvement.
Improved office operations by automating client correspondence, record tracking and data communications.
Developed highly-efficient administrative team through ongoing coaching and professional development opportunities.
Analyzed and solved multi-faceted problems that effected executive leaders and business initiatives.
Managed supervisor itinerary and appointments and streamlined scheduling procedures.
Implemented project management techniques to overcome obstacles and increase team productivity.
Manager: Content Development - Acting
Parliament of the Republic of South Africa
Johannesburg
01.2011 - 12.2011
Specialist: Information and Content Development
Parliament of the Republic of South Africa
Cape Town
08.2008 - 12.2010
Assistant Director: Content and Publications
Gauteng Department of Economic Development
Johannesburg
01.2006 - 07.2008
Radio Presenter: Current Affairs & News
South African Broadcasting Services (SABC)
Polokwane
01.2005 - 01.2006
Education
Bachelor of Honors - Media Studies - Media And Communications
University of Limpopo
Polokwane, Limpopo
Bachelor of Arts in Communication Studies - Media And Communication
University of Limpopo
Polokwane, Limpopo
Skills
17 Years of work experience in the marketing and communications, and media relations field within the higher education and training sector 11 years in senior management positions 9 years in the position of director
Timeline
Chief Corporate Services Officer (Acting)
National Student Financial Aid Scheme (NSFAS)
02.2022 - Current
General Manager: Strategic Development (Acting)
NSFAS
03.2021 - 01.2022
General Manager
NSFAS
03.2018 - 01.2021
Senior Manager: Marketing and Communications
NSFAS
12.2014 - 02.2018
Communications Director
The Communications Firm Consultancy
01.2014 - 11.2014
Chief of Staff
Office of the Deputy Minister: Higher Education and Training
01.2012 - 12.2012
Manager: Content Development - Acting
Parliament of the Republic of South Africa
01.2011 - 12.2011
Specialist: Information and Content Development
Parliament of the Republic of South Africa
08.2008 - 12.2010
Assistant Director: Content and Publications
Gauteng Department of Economic Development
01.2006 - 07.2008
Radio Presenter: Current Affairs & News
South African Broadcasting Services (SABC)
01.2005 - 01.2006
Bachelor of Honors - Media Studies - Media And Communications
University of Limpopo
Bachelor of Arts in Communication Studies - Media And Communication