
I am a multi-disciplined passionate individual, adept in content development and strategic planning, with a flair for nurturing strong industry relationships and driving content innovation. Excelled in editorial judgment and negotiation, enhancing brand visibility and audience engagement in my work as a commissioning editor and podcaster. I have aided brands and built one that continues to grow through collaboration and creativity. I have achieved significant content and marketing performance improvements, showcasing financial acumen and creative direction skills.
§ Strategic planning and Content Development
· Support the development of innovative new programmes taking into consideration the Channels positioning and strategy
· Spot new trends in scripted content, new territories and approaches to contemporary programmes
· Ensure assigned commissioned content achieves set ratings
· Work closely with CE in ensuring that assigned programming meets targets for audience ratings and is commercially viable
· Conceptualize themes for live shows
· Write scripts
· Conceptualize show inserts
· Stay up to date with industry trends to make sure content is relevant to the target audience
Content evaluation
· 2017: Top Ten Multichoice digital innovation candidate
· 2017: Facilitated pop channel for Red Bull culture clash event
· 2018: Co-created Castle lite Ultimate House Party (Highest rating advertiser funded program of 2018)
· 2020: acquired rights to Lockdown House Party which became the highest rating long form music program in 2020
· 2020: Living the Dream With Somizi (commissioned by me) won a Safta
· 2021:The Sobering is named podcast early adopters by Mail and Guardian
· 2024: Our podcast joined international podcast network (Revolt podcast network)