JUSTINE JADE SMITH
Content & Social Media Manager
Cape Town
Summary
Versatile copywriter and content strategist with a strong foundation in SEO and digital marketing. I enjoy creating clear, engaging content that resonates with real people and delivers real results, whether that means better visibility, stronger engagement, or steady growth.
I’m collaborative, adaptable, and genuinely enjoy the process of turning ideas, data, and strategy into content that works.
With strengths in keyword research, on page SEO, and content planning, I bring a thoughtful, results driven approach and a good sense of humor to the work.
Overview
3
3
years of professional experience
1
1
Language
Work History
SEO Content Writer
Wright Family Law Group
Cape Town
11.2025 - Current
- Improved organic search performance by implementing white hat SEO best practices across website pages and blog content.
- Conducted in depth keyword research to support SEO driven blog writing and on page optimization.
- Optimized website pages, meta titles, and descriptions to improve search visibility and click through rates.
- Worked closely with the marketing team to align SEO efforts with broader content and campaign goals, while communicating strategy and progress clearly.
Freelance Digital Content Writer
Graphite Growth/ Apostrophe
03.2025 - 06.2025
- SEO Blog Copywriting
- ULCP Writing
Content and Social Media Manager
RoomRaccoon B.V
Cape Town
04.2023 - 04.2025
- Develop and execute data-driven content strategies to boost brand visibility and marketing goals.
- Manage social media calendars with Hootsuite and SEMrush, ensuring consistent posting.
- Write social media copy, landing pages, emails, website copy, and other content aligned with SEO and brand voice.
- Create and collaborate on blog articles, eBooks, and long-form content to enhance thought leadership.
- Design visuals, infographics, and promotional assets using Canva for cohesive branding.
- Conduct content research and track performance metrics to optimize engagement.
- Manage community interactions and support UX writing for consistent tone.
- Collaborate with teams to align content with campaigns, events, and brand objectives.
- Maintain brand messaging and consistency across all platforms.
- Track content performance and use insights to drive optimization.
- Adapt to shifting priorities and meet tight deadlines with high creative standards.
- Support marketing goals through campaign copywriting, strategy, and platform management.
Content Writer Intern
RoomRaccoon B.V
Cape Town
10.2022 - 04.2023
- SEO Copywriting
- Content Management: Blogs
- Landing Pages, Emails, UX Writing
Education
Bachelor of Arts - Language and Communications
University of The Western Cape
South Africa01.2022
Skills
CMS Management and Website Publishing (WordPress)
Content Strategy and Content Marketing
SEO Strategy, Keyword Research, and Content Optimization
Technical SEO and On Page Optimization
Social Media Management, Scheduling, and Promotion
Social Media Copywriting and Community Engagement
Content Calendar Planning and Campaign Execution
UX Focused Website Copywriting
Graphic Design for Digital Content (Canva)
Writing, Editing, and Proofreading
Accomplishments
- Hubspot Content Marketing Course
- Hubspot SEO course
- Hubspot Inbound Marketing Course
- Hubspot Email Marketing Course
Timeline
SEO Content Writer
Wright Family Law Group
11.2025 - Current
Freelance Digital Content Writer
Graphite Growth/ Apostrophe
03.2025 - 06.2025
Content and Social Media Manager
RoomRaccoon B.V
04.2023 - 04.2025
Content Writer Intern
RoomRaccoon B.V
10.2022 - 04.2023
Bachelor of Arts - Language and Communications
University of The Western Cape