JOY MANAKA
Pretoria
Summary
Successful SEO and marketing Copywriter that integrated within Paramount Pictures Africa to support the digital marketing department for the brands Comedy Central, MTV, BET and Nickelodeon in the last two years. Being an impactful and strategically-driven copywriter, maintaining a brand and target market centered approach through the utilization of digital media is paramount. Maintaining strong practices in executing all strategies and performance based digital and social executions through quantified data assessments is the standard. Worked in partnership with Comic Con Africa 2022, Showmax, Savanna, Bathu Sneakers and The Daily Show with Trevor Noah. Proficient in content management and community management of all the four brands' local and international entertainment.
Overview
2
2
years of professional experience
Work History
Monetisation Copywriter
Paramount Africa
03.2023 - Current
- Writing a total of 438 video-based content monthly for the brands Comedy Central, Nickelodeon, MTV and BET
- Supervised and mentored 4 interns to create effective and compelling copy for each designated audience
- Edited existing copy for clarity, grammar, punctuation, and overall effectiveness while respecting the intern's intent.
- Strategizing directly with the marketing team to advance creative concepts
- Accumulating an average of $25 000 a month per brand through the digital channels YouTube and Facebook
- Executing extensive research on content pieces
- Boosted project performance by developing engaging and persuasive copy for social and traditional media platforms.
- Customized brand messaging to reach and capture the target audience's interest and to drive engagement.
- Composed copy to align with project-specific guidelines.
- Guaranteed consistency in brand messaging across multiple channels by adhering to style and tone standards.
- Supported SEO initiatives through strategic keyword incorporation to which drove organic traffic growth.
- Managed tight deadlines with efficiency.
Social Media Coordinator
Paramount Africa
02.2022 - 02.2023
- Management of Nickelodeon and Comedy Central's copywriting, scheduling management
- Key driver of Trevor Noah's The Daily Show short form teaser deliverables through copywriting and publishing
- Driving digital short-form deliverables for Savanna Comedy Bar through publishing and copywriting
- BTS content authoring and capturing for live taping events such as Savanna Comedy Bar
- Led the short-form digital deliverables of the Kids Choice Awards in partnership with Bathu by promoting their competition
- Launched local language Zulu SpongeBob SquarePants through the digital creative assets, strategy rollout, copywriting & scheduling
- Assisted with and prioritised Nickelodeon Africa's Monetisation Ad Performance project
- Led the #RoastOfKhanyi short form deliverables through copywriting, scheduling and posting throughout Comedy Central Africa's social media platforms
- Took leadership of the Digital Aggregation team by carrying out an in-sync workflow system, monitoring monetizing properties.
Education
Digital Content and Copywriting Course -
Red & Yellow Creative School of Business
Johannesburg01.2023
Bachelor of Arts in Strategic Brand Communication -
IIE Vega School of Brand Leadership
Pretoria, South Africa08.2021
Skills
- Copywriting
- Creative Storytelling
- Content Writing
- Copy Editing
- Content Strategy
- Collaborative Teamwork
- Social Media Campaigns
- Social Media Management
- SEO Strategies
- Consistent brand messaging
- Deadline Adherence
- Product Research
- Short-form content
- Long-form content
Accomplishments
- · Grew Comedy Central Africa’s Facebook following by 31% reaching over 1 million followers in 2022
- · Launched Comedy Central Africa’s TikTok account which grew to 49,6K followers in 3 weeks through the utilization of short form content
- · Drove the #RoastOfKhanyi’s social media engagement to which trended for 72 hours, videos on TikTok alone were watched over 3.7 million times
- · Exceeded the 2023 monetization target by accumulating a total of $1.2 million through international and local video-based content
Tools And Frameworks
- Microsoft Office
- Falcon
- Meta
- Monday.com
- Slack
- Digital Channel Efficiencies: Facebook, YouTube, X, Instagram, TikTok and LinkedIn
- Google Suite: Drive, etc
Personal Information
Title: Monetisation Copywriter
References
Provided upon request.
Timeline
Monetisation Copywriter
Paramount Africa
03.2023 - Current
Social Media Coordinator
Paramount Africa
02.2022 - 02.2023
Digital Content and Copywriting Course -
Red & Yellow Creative School of Business
Bachelor of Arts in Strategic Brand Communication -
IIE Vega School of Brand Leadership
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