Joshua Taylor
Cape Town
Summary
Passionate about digital marketing with a strong focus on managing and optimizing paid media campaigns across platforms like Google and Meta. Experience in data analysis and A/B testing drives continuous improvement in campaign performance while fostering collaboration within teams to create high-converting ad assets.
Overview
15
15
years of professional experience
Work History
Senior Paid Media Specialist
Semantica Digital
02.2025 - Current
- Plan, execute, and optimise paid media campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, TikTok Ads, and other relevant platforms.
- Managed ad spend to maximise ROI while achieving target KPIs (CPA, ROAS, CTR, conversion rates).
- Conduct A/B testing and continuously refine targeting, ad creatives, and bidding strategies.
- Monitored and reported on campaign performance, providing insights and recommendations for optimisation.
- Perform in-depth data analysis and provide actionable insights using platforms like Google Analytics, Meta Business Suite, and Looker Studio.
- Identified new growth opportunities in paid media and proposed innovative strategies to capitalize on them.
- Stay updated on industry trends, platform updates, and best practices to improve campaign performance.
- Work collaboratively with the team to create high-converting ad assets.
- Managed multiple SEO projects and adapted website backend data for reporting.
Senior PPC Account Manager
Yellowball
11.2021 - 11.2022
- Manage day-to-day operations of all campaigns and spend. Includes managing the guidance of data-driven insights, innovative best practices, building and launching campaigns across all paid channels.
- Oversaw campaign setup, optimisation, and pacing to align with client objectives.
- Developed and implemented optimisation strategies to enhance campaign performance.
- Plan campaigns to deliver against targets and client marketing objectives.
- Ensure campaign performance is in line with client expectations.
- Identify new initiatives and opportunities on client accounts.
- Identify issues and problems, generate solutions and choose appropriate alternatives.
- Take responsibility for the production of results and competitive analysis.
- Cultivated client relationships to drive satisfaction and secure long-term retention.
- Conducted sales calls and managed client renewals for all paid media.
- Running all prospective client calls to win new clients.
- Executed comprehensive audits of prospective clients to assess their needs.
Senior Paid Search Campaign Manager
Sprout Performance Partners
05.2019 - 10.2021
- Deliver strategies for Search, Display & Social to be part of a multi-channel strategy team.
- Managed daily operations of search campaigns and budget, including guidance on data-driven insights and best practices.
- Deliver campaign strategies on existing clients and new business.
- Configured and refined advertising campaigns across multiple platforms.
- Developed optimization strategies and implemented enhancements for campaign effectiveness.
- Plan campaigns to deliver against targets and client marketing objectives.
- Monitored campaign performance to align with client expectations and objectives.
- Identify new initiatives and opportunities on client accounts.
- Identify issues and problems, generate solutions and choose appropriate alternatives.
- Take responsibility for the production of results and competitive analysis.
- Report on campaign performance on a monthly basis.
- Write comprehensive insights for campaign performance with recommendations for improvement or other strategies based on insights.
- Set up, optimized, and paced campaigns for Display.
- Managed daily operations of Facebook, Twitter, and DV360 campaigns, overseeing budget and performance.
- Set up, optimized, and paced campaigns for Mobile App.
PPC Engagement Lead
RCS Group (Liquid Thought)
05.2018 - 04.2019
- Managed performance media campaigns, overseeing strategy, planning, implementation, and monthly performance updates to drive campaign effectiveness.
- Oversaw day-to-day PPC advertising, including management of Adwords (Google Search & Google GDN/Smart Display/GSP), Bing, and Facebook Lead Gen to ensure optimal ad performance.
- Managed the PPC campaign management team, overseeing reporting schedules, deliverables, and optimizations.
- Manage, analyse and optimise campaigns to achieve and exceed KPIs.
- Implement and manage day-to-day programmatic buys across multiple channels, formats, and campaigns.
- Updated programmatic solution with dynamic creative elements and data layer.
- Strategically lead the Optimisation Plan and maximise profitability from Campaigns.
- Ensure reporting of all channels is in place, on a daily, weekly and monthly basis.
- Conducted training sessions on performance media for brand managers and internal stakeholders to enhance knowledge and improve collaboration.
- Integrated SEO strategies into PPC campaigns to improve performance.
Freelancing PPC
07.2017 - 07.2018
Head of PPC
Titan Digital
06.2016 - 06.2017
- Setting up and managing search and display campaigns.
- Setting up and managing PPC social media campaigns (Facebook).
- Managed team spend budget of $350,000 AUD, ensuring efficient allocation of resources.
- Implementation and setup of GA & GTM.
- Oversaw Gmail Sponsored Promotions to enhance client engagement.
- Managed campaigns focused on ROI and CPA targets.
- Auditing of PPC Specialists campaigns and reports.
- Working with Google to hit Quarterly Spend Targets.
- Executed thorough research on digital marketing trends and strategies.
- Training team and departments on PPC, GA & GTM.
- Interviewing and hiring of new PPC Staff.
- Managing a team of 8 specialists and 5 interns.
- Setting goals and KPIs for PPC staff.
- Conducted performance reviews of PPC staff to align goals and drive team development.
- Addressed client concerns regarding campaign performance and provided solutions.
- Dealing with staff altercations and creating resolutions.
- Working with all other departments to improve workflow and up skill of team.
Senior/Titan Black PPC Specialist
Titan Digital
09.2015 - 05.2016
- Setting up and managing search and display campaigns.
- Managing campaigns based on ROI or CPA targets.
- Setting up and managing PPC social media campaigns (Facebook).
- Integrated digital strategies across campaigns to enhance overall effectiveness.
- Researched industry trends to shape effective marketing strategies.
- Market, campaign and competitive client research.
- Compiled and produced detailed reports for clients to assess campaign performance.
- Implementation and setup of GA & GTM.
- Working with other departments to create the best collective approach to a client’s campaign needs and targets.
- Collaborated with teams in international markets, including Australia, to execute campaigns.
- Provided training sessions for colleagues on digital marketing techniques and best practices.
Display Campaign Manager
Clicks2Customers (NMPi)
11.2013 - 08.2015
- Setting up and managing display and video campaigns (GDN and YouTube).
- Managing campaigns with budgets over R1 Million for some of South Africa’s most reputable brands.
- Managed campaigns focused on achieving ROI and CPA targets.
- Managing Gmail Sponsored Promotions and Facebook campaigns in Nanigans.
- Setting up and managing RTB campaigns (DQ&A).
- Setting up and managing PPC social media campaigns (Facebook, Twitter and LinkedIn).
- Researched industry trends to uncover market opportunities.
- Integrated digital strategies into marketing plans to enhance overall effectiveness.
- Working in international countries; including, the United States, Singapore and Australia.
- Conducted training sessions for colleagues on digital media marketing techniques.
eCommerce & Online Campaign Manager
Semantica Digital
08.2012 - 11.2013
- Building & Managing an eCommerce site.
- Managed all aspects of eCommerce site, overseeing website maintenance, online inventory updates, and addressing customer inquiries.
- Executed media buying strategies across multiple platforms to enhance ad placement effectiveness.
- Paid Search campaign management.
- Compiled and produced monthly PPC campaign reports to provide clients with actionable insights.
- Integrated digital strategies into marketing plans to improve overall campaign effectiveness.
- Market, campaign and competitive client research.
- Website development in WordPress.
Volunteer
Samique Creations
01.2012 - 07.2012
- Built websites, managed online shop, and executed online marketing strategies.
Education
Grade 12 / Matric -
Monument Park High School
Cape TownCertificate - Certificate in Internet Marketing
Certificate - Certificate in Social Media Marketing
Certificate - Google Ads Advanced Search, Display, Shopping, Mobile Certificates
Certification - DV360 & Campaign Manager Certification
Certification - Search Ads 360
Certificate - Google Ads / YouTube Video Advertising Certificate
Certificate - Google Analytics Certificate
Certification - DoubleClick Certification
Skills
- Google Ads
- Google Analytics
- Landing Page Optimization
- Conversion Rate Optimization
- Search Engine Optimisation
- Paid Search
- Display
- Remarketing
- Competitive Analysis
- Shopping
- PMAX
- Demand Gen
- Programmatic Advertising
- Meta Ads
- Nanigans
- Criteo
- Twitter/X Ads
- LinkedIn Ads
- SnapChat Ads
- Ad Campaign Optimization
- Retargeting Strategies
- Social Media Advertising
- DoubleClick
- Video Advertising
- Campaign Manager
- MatchCraft
- Mobile Advertising
- Report Garden
- Supermetrics
- Magnetic
- Google Tag Manager
- SEO Performance Tracking
- Campaign Reporting
- Data Integration
- Audience Targeting
- Collaboration Tools
- CSS
- Project Management Tools
- Task Management
- ActiveCollab
- TeamWork
- Google My Business
References
References and certifications available on request.
Personal Information
- ID Number: 9312175089085
- Date of Birth: 12/17/93
- Gender: Male
- Nationality: South African
Timeline
Senior Paid Media Specialist
Semantica Digital
02.2025 - Current
Senior PPC Account Manager
Yellowball
11.2021 - 11.2022
Senior Paid Search Campaign Manager
Sprout Performance Partners
05.2019 - 10.2021
PPC Engagement Lead
RCS Group (Liquid Thought)
05.2018 - 04.2019
Freelancing PPC
07.2017 - 07.2018
Head of PPC
Titan Digital
06.2016 - 06.2017
Senior/Titan Black PPC Specialist
Titan Digital
09.2015 - 05.2016
Display Campaign Manager
Clicks2Customers (NMPi)
11.2013 - 08.2015
eCommerce & Online Campaign Manager
Semantica Digital
08.2012 - 11.2013
Volunteer
Samique Creations
01.2012 - 07.2012
Grade 12 / Matric -
Monument Park High School