JOSEPHINE TLALA

Strategic Client Partnership

• Act as the primary senior contact for key clients.
• Deeply understand the client's business, market, and challenges.
• Guide clients with strategic recommendations—not just marketing, but broader brand, business, and growth strategy.
• Identify opportunities for innovation, growth, or deeper engagement.
  

Account Leadership & Oversight

• Oversee multiple account teams to ensure consistent quality and alignment across all client touchpoints.
• Mentor and guide account directors, managers, and execs—providing feedback, leadership, and development.
• Ensure creative, media, and strategic outputs are delivered on time, on brief, and with excellence.
  
  Revenue & Profitability Management
• Lead revenue growth through up-selling, cross-selling, and identifying new business opportunities.
• Monitor account profitability, ensure healthy margins, and lead financial forecasting and budgeting.
• Make decisions on resource allocation and prioritization to optimize output vs cost.
  

Internal & External Collaboration

• Work closely with Creative Directors, Strategy Leads, Media Heads, and Production to ensure cohesive delivery.
• Champion collaboration, integration, and synergy across departments to improve efficiency and outcomes.
  

Risk & Relationship Management

• Resolve high-level client issues with diplomacy, speed, and clarity.
• Maintain long-term client satisfaction and retention, often by managing both results and relationships.
• Handle sensitive conversations (budget constraints, underperformance, creative differences) professionally.
  

New Business & Reputation Building

• Help pitch for new accounts and lead strategic presentations.
• Represent the agency publicly, contribute to awards, thought leadership, or speaking engagements.
• Ensure the agency is seen as a trusted partner, not just a service provider.
• Evaluated emerging industry trends to adapt offerings accordingly, remaining competitive in the market landscape.
• Enhanced client satisfaction by developing and implementing tailored service strategies.
• Managed high-profile accounts, securing long-term partnerships and revenue growth.

• Built strong, enduring client relationships, ensuring a deep understanding of their business, challenges and market trends.
• Led client engagement, offering strategic business insights and identifying opportunities to add value beyond just creative solutions.
• Set the creative context for brand campaigns, ensuring that advertising strategies align with client needs.
• Maximized account billings and improved profitability through strategic financial management and seeking out additional income opportunities.
• Worked closely with clients and internal teams to ensure creative work met objectives, presenting and defending ideas in client meetings.
• Oversaw resource allocation, ensuring timelines and processes were adhered to in all major productions.
• Collaborated with the planning team to develop insightful advertising strategies and sharp creative briefs.
• Effectively delegated tasks across teams, ensuring smooth operational flow and optimal outcomes for all campaigns.

Joined Wunderman Thompson SA as Senior Account Director , bringing experience in leading mid-sized accounts and driving integrated campaigns.

• Led the creation of creative briefs and ensured seamless execution of campaigns, working closely with clients and the creative department.
• Maintained strong working relationships with clients, understanding their core business and aligning agency strategies with their objectives.
• Managed day-to-day campaign execution, ensuring that all projects were delivered on time and within budget.
• Acted as a go-to person for clients, providing strategic input and insights into their business needs.
• Coordinated with the Managing Partner and Group Account Director on new business pitches and ongoing work.
• Supported internal teams with administrative tasks, including scheduling, contact reports and meeting coordination.

ACCOUNT MANAGER → SENIOR ACCOUNT MANAGER
Promoted within 9 months based on strong performance and client impact.

• Played a key role in understanding the client's core business and fostering strong relationships between the client and agency teams.
• Created detailed creative briefs for the creative team and ensured campaigns were executed on time and within budget.
• Managed client budgets and project timelines, overseeing all aspects of campaign delivery.

• Assisted senior account managers in managing client accounts, helping with creative brief creation and campaign execution.
• Supported administrative tasks such as meeting coordination, report preparation and client communication.

• Managed client accounts, overseeing campaign execution and ensuring timely delivery.
• Supported senior account managers in understanding client business needs and maintaining communication between clients and creative teams.

• Coordinated brand activities, ensuring that branding initiatives aligned with client objectives and timelines.
• Provided administrative support to senior team members, ensuring smooth day-to-day operations.

• Supported account teams with financial coordination and brand administration.
• Assisted in budget management, timesheets and billing processes.
• Provided administrative support to senior team members, ensuring smooth day-to-day operations.