JONATHAN MOTLHAKO
Johannesburg
Summary
Results-driven professional with proven experience in sales, appointment setting, and brand content strategy. Skilled in cold calling, digital lead generation, and CRM management to consistently grow pipelines. Adept at handling objections, building rapport, and closing deals across multiple channels including Facebook, Instagram, and WhatsApp ads. Strong background in sales, SEO, and digital marketing, with a track record of driving both revenue and visibility while aligning marketing efforts with sales goals.
Professional content strategy expert with solid foundation in creating comprehensive content plans that drive engagement and growth. Known for collaborative approach and achieving results through strategic planning and execution. Reliable team player with knack for adapting to evolving project needs, skilled in content development and SEO optimization.
Overview
10
10
years of professional experience
4
4
Certifications
Work History
PR AND BRAND CONTENT STRATEGIST
OneTwentyGroup
12.2024 - Current
- Directed off-page SEO and brand-building strategies to maximize online visibility and strengthen lead generation.
- Transitioned from traditional link-building to integrated digital marketing, including press releases, media placements, and brand authority campaigns.
- Collaborated with stakeholders to create content strategies that drove higher engagement and inbound leads, aligning marketing with sales goals.
- Enhanced brand positioning across multiple platforms, contributing to measurable improvements in traffic, visibility, and conversion opportunities.
SEO OUTREACH STRATEGIST
iServices Consulting
11.2021 - Current
- Conducted 150+ outreach activities monthly, negotiating placements and securing high-quality backlinks.
- Built and managed long-term relationships with 100+ partners, strengthening brand authority and visibility.
- Generated and tracked pipeline opportunities exceeding $120,000 annually through outreach campaigns.
- Delivered detailed SEO reports and performance insights, improving outreach effectiveness by 15% YoY.
OWNER
Nhlakos Logistics
02.2019 - 10.2021
- Founded and scaled a retail business specializing in arts and crafts resale, generating $85,000+ in total sales revenue over the operating period.
- Designed and ran targeted Facebook, Instagram, and WhatsApp ad campaigns, generating an average of 150+ monthly leads.
- Personally handled appointment setting, lead follow-ups, and closed sales worth $4,000–$5,000 monthly.
- Increased year-over-year sales revenue by 30% through digital marketing, referrals, and customer acquisition strategies.
- Managed 200+ monthly customer transactions, overseeing the full sales cycle from prospecting to repeat purchases.
- Delivered excellent customer service, resulting in a 70% repeat customer rate.
- Reason for leaving: Business closed due to Covid-19.
JUNIOR SDR / COMPLIANCE ADMINISTRATOR
Endless Marketing
08.2018 - 09.2018
- Handled 30–40 inbound and outbound calls daily, supporting the sales team with lead qualification and client follow-ups.
- Assisted in booking and scheduling appointments, contributing to pipeline opportunities worth $8,000–$10,000 during the contract period.
- Gained foundational experience in CRM usage, call handling, and objection management while working closely with senior SDRs.
- Conducted compliance checks and investigations, ensuring 100% adherence to company and regulatory standards.
- Prepared compliance and client engagement reports for senior management.
- Reason for leaving: Retrenched due to financial difficulties of the company.
CONTROL ROOM OPERATOR / DATA CAPTURER
Cap Security
01.2016 - 01.2018
- Handled 80–100 inbound/outbound calls daily, coordinating responses and managing customer escalations.
- Captured and transferred sensitive client data accurately, supporting smooth business operations.
- Assisted with customer requests and incident reporting, strengthening client retention and satisfaction rates.
Education
Appointment Setter / SDR Training Course - sales development, appointment setting, cold calling, lead qualification techniques
Setter Syndicated
High School Certificate - undefined
King Edward School
01.2015
Skills
Cold Calling & Appointment Scheduling
Certification
SEO & Digital Marketing Courses
Timeline
PR AND BRAND CONTENT STRATEGIST
OneTwentyGroup
12.2024 - Current
SEO OUTREACH STRATEGIST
iServices Consulting
11.2021 - Current
OWNER
Nhlakos Logistics
02.2019 - 10.2021
JUNIOR SDR / COMPLIANCE ADMINISTRATOR
Endless Marketing
08.2018 - 09.2018
CONTROL ROOM OPERATOR / DATA CAPTURER
Cap Security
01.2016 - 01.2018
High School Certificate - undefined
King Edward School
Appointment Setter / SDR Training Course - sales development, appointment setting, cold calling, lead qualification techniques
Setter Syndicated