Summary
Work History
Education
Skills
Timeline
Generic

Joleen Coller

Senior Brand Manager
30 York Road, Wynberg, Cape Town

Summary

Dynamic Senior Brand Manager with extensive experience at PepsiCo, driving brand growth through innovative marketing campaigns and strategic partnerships. Proven expertise in competitor analysis and budget development, product innovation and product management, leading cross-functional teams to enhance brand visibility and engagement. Recognised for fostering collaboration and delivering impactful results in fast-paced environments.


Work History

Senior Brand Manager SASKO

PepsiCo
2022 - 2025
  • Full value chain understanding and management.
  • Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
  • Conducted market research to identify new opportunities and target markets.
  • Enhanced brand awareness by developing and implementing strategic marketing plans.
  • Led market research initiatives to gather insights on consumer preferences, trends, and competitor analysis.
  • Implemented data-driven decision making by analysing various metrics such as sales data, advertising performance reports, and customer feedback surveys.
  • Developed training materials for internal stakeholders to communicate brand strategy effectively across all levels of the organisation.
  • Managed cross-functional teams for the successful development and launch of new products.
  • Streamlined internal communication processes, fostering collaboration between departments in support of brand objectives.
  • Created and managed social media campaigns to increase brand engagement.
  • Analysed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Managed budget allocation and resource utilisation to maximise marketing ROI.
  • Launched successful digital platforms and marketing campaigns that achieved goals for increased website traffic.
  • Managed crisis communications during challenging situations, mitigating potential damage to company reputation.
  • Increased market share through the execution of targeted product launches and promotional campaigns.

Brand Manager LIQUI FRUIT

Pioneer Foods
2017 - 2022
  • Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
  • Enhanced brand recognition by developing and executing targeted marketing campaigns.
  • Analysed competitor offerings to identify opportunities for differentiation and capitalise on unique selling points.
  • Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
  • Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
  • Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
  • Analysed customer feedback and market trends to make informed decisions about product and brand messaging.
  • Conducted research and analysis to determine brand positioning and messaging.
  • Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
  • Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
  • Mentored junior team members, fostering professional growth and development within the department.
  • Created and managed budgets to maximise brand reach and engagement.
  • Coordinated trade show participation, showcasing products effectively while networking with industry professionals to expand business relationships.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.


Marketing Assistant

Blue Juice Advertising
2006 - 2009
  • Procured listing agreements for bottled water at pharmacies and Clicks
  • Boosted sales performance by assisting in the creation of persuasive marketing materials such as brochures and product sheets.
  • Maximized event attendance with thorough planning, promotion, and logistics support for conferences, webinars, or workshops.
  • Proofread marketing collateral ahead of printing to eliminate errors.

Account Manager

Comutanet
2003 - 2004
  • Collaborated with sales team to identify potential upsell opportunities and expand client base.
  • Developed customised account plans for clients to help them achieve their business goals.
  • Set and achieved company defined sales goals.
  • Developed targeted presentations for key accounts, effectively communicating value proposition and securing commitments.
  • Negotiated contract terms with clients, securing favourable agreements for both parties.

Assistant Brand Manager

Pioneer Foods
2009 - 2015
  • Analysed data from marketing campaigns to measure effectiveness and inform future decisions.
  • Conducted market research to identify consumer trends and preferences, driving product innovation.
  • Assisted in the development of packaging design that effectively communicated product benefits while adhering to regulatory requirements.
  • Created impactful presentations for internal stakeholders, demonstrating the value of marketing efforts on overall business objectives.
  • Strengthened competitive positioning by monitoring competitor activity and providing strategic recommendations based on insights gathered.
  • Streamlined internal processes through effective communication between departments involved in product development and launch cycles.
  • Managed budget allocations for marketing initiatives, ensuring optimal use of resources.
  • Assisted in the successful launch of new products by coordinating cross-functional teams.
  • Developed strong relationships with external partners, including advertising agencies and suppliers, ensuring high-quality work within project timelines.
  • Contributed to annual planning process by helping set goals for revenue growth, market share gains, and other key performance indicators.
  • Fostered a positive brand image by managing sponsorship opportunities within the community.
  • Researched and identified new opportunities for product and brand development.
  • Planned, implemented, and tracked sales and marketing strategies to promote brand products.
  • Developed creative presentations, trend reports, and product data sheets.

Education

Graduate Diploma in Marketing Management IMM -

Varsity College Rondebosch
Cape Town
04.2001 -

Matric -

Aloe Senior Secondary School
Cape Town
04.2001 -

Skills

Market competitor analysis

Creative direction

Product management

Regulatory Compliance

Brand-building strategies

Integrated marketing communication strategies

Effective internal & external communications

Budget development

Cross-functional collaboration

Emotional Intelligence

Self-Management

Timeline

Graduate Diploma in Marketing Management IMM -

Varsity College Rondebosch
04.2001 -

Matric -

Aloe Senior Secondary School
04.2001 -

Senior Brand Manager SASKO

PepsiCo
2022 - 2025

Brand Manager LIQUI FRUIT

Pioneer Foods
2017 - 2022

Marketing Assistant

Blue Juice Advertising
2006 - 2009

Account Manager

Comutanet
2003 - 2004

Assistant Brand Manager

Pioneer Foods
2009 - 2015

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Joleen CollerSenior Brand Manager