I am a digital strategist, entrepreneur, and consultant dedicated to leveraging technology to empower individuals, businesses, and communities. My expertise bridges the gap between psychology, AI-driven innovation, and digital transformation to create scalable solutions for mental health, education, and business growth. With over a decade of experience in digital marketing, AI integration, and skills development, I specialize in creating programs that align with corporate social responsibility (CSR) initiatives while fostering sustainable digital transformation. Key achievements include Scaling nationwide digital skilling initiatives through strategic collaborations. Integrating AI into education and counselling platforms to enhance learning accessibility. Delivering workshops on AI adoption, mental health, and digital transformation. Leading initiatives that merge digital strategy with psychological and behavioural insights. Self-motivated professional successful in seizing viable opportunities for expansion and innovation in business. Background in increasing profits, reducing costs, and transforming customer service standards. Experienced in leading and supervising operational and sales teams.
I founded and scaled a digital agency specializing in SEO, AI-driven content strategies, and online marketing for businesses, educators, and professionals. My work included designing AI-integrated campaigns that enhanced client engagement and revenue, optimizing digital funnels and e-learning platforms, and implementing AI-powered automation to improve operational efficiency. I hosted workshops and consulting sessions on applying AI to marketing, counseling, and education. By fostering strategic partnerships, I expanded collaboration and growth opportunities. Additionally, I streamlined operations, delivered exceptional customer service, and crafted the organization’s mission and vision statements to ensure team alignment and long-term success.
I oversee a QCTO-accredited training center specializing in counseling, vocational training, and professional development. My curriculum combines psychology with AI mental health tools to boost engagement and well-being. I conducted workshops on boundaries, mental health, and personal growth, while enhancing internal efficiency through planning, resource allocation, and collaboration. I improved online learning by integrating multimedia and interactive elements, using technology for engaging presentations and coursework. I also helped develop institutional policies for online education, ensuring compliance with accreditation standards.
At De Oude Renbaan Sub-Acute Clinic in Paarl, South Africa, I oversaw operations, finances, and compliance, implementing digital tools to enhance efficiency and patient care. Leading diverse teams, I ensured quality outcomes and regulatory adherence while forging partnerships to drive growth. Through strategic planning, resource optimization, and data-driven decisions, I improved clinic performance. By updating policies and leveraging networks, I strengthened controls and client relationships.
At Curves Wellington in South Africa, I founded and managed a women’s fitness center focused on holistic wellness. I implemented digital marketing and membership strategies, growing the client base. Addressing operational, customer, and team challenges with effective strategies, I ensured consistent target achievement. Advanced technology and staff training streamlined operations, boosting efficiency and profitability.
I advanced clinical testing through biomarker research and lab analysis, supported hypothesis development via literature reviews, and published in peer-reviewed journals. I managed lab equipment, maintained research databases, and improved data collection with innovative survey techniques.
I processed and analyzed biological samples, ensuring strict compliance with clinical safety standards and HIPAA regulations to maintain patient confidentiality. I played an active role in training new laboratory assistants, guiding them in best practices and laboratory procedures.
Artificial Intelligence Integration
Accredited Facilitator SETA
Accredited Accessor SETA
Available on request.