John BIRCHAM
Durban,KZN
Summary
Strategic and results-oriented business and sales leader with experience in strategy, planning and operations. Skilled in developing and executing business plans to maximize profitability, streamline operations and maintain compliance with industry regulations. Proven people leader motivates and optimizes staff performance and productivity.
Overview
12
12
years of professional experience
Work History
Head Of Sales & Operations
Safintra South Africa
2023.08 - Current
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
Managing Director
Safintra South Africa
2022.02 - 2023.07
- Led change and transformation across business areas to deliver benefits and align company resources.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
National Sales Manager
Safintra South Africa
2020.03 - 2022.01
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Drafted comprehensive sales plans and approved budget expenditures to meet project goals.
Branch Manager
Safintra South Africa
2017.05 - 2020.02
- Created strategies to develop and expand existing customer sales, resulting in increase in annual sales.
- Engaged employees in business processes with positive motivational techniques.
- Interviewed and hired talented individuals with top-level strengths, improving organizational talent, and skill set.
- Maintained friendly and professional customer interactions.
- Generated financial and operational reports to assist management with business strategy.
- Enhanced branch production rates by handling staff conflicts, evaluations, hiring, and termination processes and coaching employees on company protocol and payroll operations.
National Sales Manager
FL Smidth
2016.08 - 2017.04
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Drafted comprehensive sales plans and approved budget expenditures to meet project goals.
- Established and adjusted selling prices by monitoring costs, competition and supply and demand.
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Managed national sales programs, supervised [Number] sales representatives and evaluated KPIs for promotional opportunities.
Branch Manager
FL Smidth
2012.02 - 2016.06
- Created strategies to develop and expand existing customer sales, resulting in increase in annual sales.
- Engaged employees in business processes with positive motivational techniques.
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
- Generated financial and operational reports to assist management with business strategy.
- Resolved various issues impacting sales management and business operations.
Education
Senior Management Development Programme
University Of Stellenbosch Business School (USB)
Cape Town, South Africa2022
Leading Organizations & Change
Emeritus
Durban, South Africa2018
Business Finance
University of Stellenbosch Business School (USB)
Cape Town, South Africa2016
Bachelor of Commerce - Strategic Management
University of South Africa (UNISA)
Durban11.2010
Skills
- Territory Sales Management
- Profitability Optimization
- Financial Management
- Operations Management
- Strategic Planning
- Revenue Forecasting
- Goals and Performance
- Continuous Improvements
- Sales Leadership
- Staff Management
- Budget Management
- Business Planning
Timeline
Head Of Sales & Operations
Safintra South Africa
2023.08 - Current
Managing Director
Safintra South Africa
2022.02 - 2023.07
National Sales Manager
Safintra South Africa
2020.03 - 2022.01
Branch Manager
Safintra South Africa
2017.05 - 2020.02
National Sales Manager
FL Smidth
2016.08 - 2017.04
Branch Manager
FL Smidth
2012.02 - 2016.06
Senior Management Development Programme
University Of Stellenbosch Business School (USB)
Leading Organizations & Change
Emeritus
Business Finance
University of Stellenbosch Business School (USB)
Bachelor of Commerce - Strategic Management
University of South Africa (UNISA)
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