Johanna Hanlie Geldenhuys
Campaign Manager For Row Crops East
Middelburg
Summary
Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth within a team.
Overview
24
24
years of professional experience
2
2
years of post-secondary education
Work History
Campaign Management Lead – Marketing
Syngenta
03.2018 - Current
- Company Overview: Chemical company / Seed company
- To develop, manage, and execute integrated marketing campaigns that drive growth and revenue for Syngenta's product portfolio
- As a Campaign Lead will enhance Syngenta's value proposition through innovative marketing strategies, manage specific product portfolios, create impactful campaigns, and oversee performance tracking against budget and prior year results
- Develop and implement strategic marketing campaigns aligned with business objectives and product life-cycle stages
- Design and coordinate campaign execution across traditional marketing channels, collaborating with internal teams and external agencies
- Translate product offerings into compelling customer-centric value propositions
- Conduct monthly tracking and reporting on portfolio performance vs
- Budget and prior year results
- Analyse campaign performance and market trends to inform future strategies
- Manage campaign budgets effectively to maximize ROI
- Ensure regulatory compliance in all marketing activities
- Collaborate closely with the digital marketing lead to ensure integrated, omni-channel campaign approaches
- Foster cross-functional collaboration to drive integrated solutions and campaign success
- Chemical company / Seed company
Product Agronomist
PANNAR SEED (PTY) LTD
02.2016 - 02.2018
- Company Overview: (Seed Company)
- Assist in the determination of the number of locations needed
- Co-operator Selection/Site Selection
- Determine Agronomic Management of Location
- Commercial Data Collection
- R5 to RC Product Advancement Discussion Leadership
- Product Training to Sales Team
- Organize IMPACT tours that involve research and commercial multiple visits per year if possible
- Create Product Profile Pages
- Assist marketing in promotional positioning
- Product positioning statements
- Customer inquiries on product performance (3rd level of support)
- (Seed Company)
Agronomist
PANNAR SEED (PTY) LTD
12.2010 - 01.2016
- Company Overview: (Seed Company)
- Implement in-depth knowledge and understanding of agronomy, the seed industry and agriculture to provide specialist technical support while coordinate and managing seed trials in the eastern areas
- Promote products by analysing the area and identify specific needs
- Monitor opposition activities and strategies
- Strategic planning and coordinating planting of trials in a wide area to gain data for compiling marketing manuals
- Collection, analyse and interpret trial data to put emphasis on product knowledge, trial results and product performance
- Evaluate suitability of products for the eastern areas and identify gaps and problems with products in the product range
- Responsible for planning, planting, perfectness and execution of the Delmas Extravaganza famer days
- Continuously developing strategic industry alliances and form solid relationships with clients and representatives
- Attend courses, seminars and workshops to interact with agricultural role players for new processes and innovative ways set under agronomy
- Continuous literature studies to gain sound agronomy knowledge
- Identify and coordinate technical training needs of sales representatives in co-operation with Regional Manager
- Preparing and delivering informative talks to farmer groups, farmers days and marketing representatives on any agronomic issue
- Identify potential technical/product problems, appraise situations and make decisions by dealing effectively and cooperatively with others
- Investigate technical problems arising in the area and providing possible solutions
- Initiating and participating in multiple field meetings, investigations, and inspections and sharing of knowledge and expertise with technical advisors, farm owners and managers and representatives
- (Seed Company)
Agronomist
SYNGENTA
08.2008 - 12.2010
- Company Overview: Chemical company / Seed company
- Key performance area Daily application of entrenched understanding of the use and value of applying scientific principles during the completion of agricultural trials, training of staff and providing technical support to the marketing team of a key region for a global organisation
- Ensure correct positioning of products in the market according to trial reports
- Providing of technical information for the compiling of marketing material, i.e., brochures, leaflets and catalogues
- Contribute towards the planning and presentation of demo trials, field days and off-season presentations
- Collecting of farmer- and distributors feedback and transfer information to relevant stakeholders
- Resolving of problems presented ensuring identification of opportunities and threats pro-actively
- Participating in all marketing team initiatives
- Remaining professional, display of autonomy and remaining customer focussed during all communication opportunities including continued marketing and promotion of company products and services
- Investigation of seed complaints and making of recommendations including ensuring the client remains informed of the process
- Driving of strong relationships and continued development of trust with key industry role players, agricultural estate owners, farmers and cultivators
- Providing of on-going training of field staff and clients including pitching of training at all levels of farm management including labour force
- Management and conducting of effective trial networks within sunflower, sugar beet (new product) and more recently sorghum maize including trial cultivation, planting, harvesting
- Ensure gaining high success rate of trials
- Analysing of trial data and results
- Preparation of reports, tables of statistics and recommendations and presenting to agents
- Evaluating and positioning of hybrids based on user benefits
- Management of registration applications process for new products
- Remain updating on external trials, i.e., ARC evaluation trials
- Pro-active involvement in other trials, i.e., fertiliser, irrigation density
- Ensure all technical equipment is maintained to standard
- Optimisation of results and meeting of tight deadlines in challenging environment
- Implementation of skilled time management during extensive travelling in order to meet client expectations, complete trial results and ensure successful outcome of company objectives
- Assessment of economic implications current and future market trends
- Chemical company / Seed company
Various part time assignments
UNIVERSITY OF PRETORIA
01.2001 - 08.2008
Education
Master of Science - Plant Pathology
University of Pretoria
Pretoria 01.2006 - 02.2008
Plant Pathology
University of Pretoria
PretoriaSkills
Friendly, positive attitude
Teamwork and cross-functional collaboration
Drive to make a difference in agriculture
Customer service
Flexible and adaptable
Problem-solving
Timeline
Campaign Management Lead – Marketing
Syngenta
03.2018 - Current
Product Agronomist
PANNAR SEED (PTY) LTD
02.2016 - 02.2018
Agronomist
PANNAR SEED (PTY) LTD
12.2010 - 01.2016
Agronomist
SYNGENTA
08.2008 - 12.2010
Master of Science - Plant Pathology
University of Pretoria
01.2006 - 02.2008
Various part time assignments
UNIVERSITY OF PRETORIA
01.2001 - 08.2008
Plant Pathology
University of Pretoria