JOHAN BOTHA
Pretoria
Summary
Commercial and operations executive with 25+ years’ end-to-end experience across supply chain, sales, and marketing. As Business Unit Head, Vision Care (Southern Africa) at Bausch + Lomb, I own P&L and lead strategy, go-to-market, and execution across the region. Delivered sustained double-digit growth and +51% lens revenue (2023–2025) in a competitor-dominated market by relaunching the portfolio, sharpening pricing and promotions, and rebuilding customer trust. Known for turning strategy into results, developing high-performing teams, and partnering across finance, regulatory, and supply chain to scale compliant, profitable growth.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Business Unit Head: Vision Care, Southern Africa
Bausch + Lomb
Pretoria
01.2023 - Current
- Lead full P&L responsibility for the Vision Care business across Southern Africa.
- Achieved 51% growth in lens sales (2023–2025).
- Built and managed high-performing sales team; implemented incentive structures.
- Introduced new promotional strategies (bundle deals, tiered pricing, buy-in campaigns).
- Developed marketing initiatives including social media, CPD education (Contact Connect), and in-practice advertising.
- Strengthened key relationships with wholesalers, retail chains (Clicks, Dischem), and optometry networks.
- Oversaw product launches and lifecycle management.
- Collaborated with regulatory, supply chain, and finance teams to ensure compliance.
- Designed and led national sales conferences and training programs.
- Led strategic planning initiatives to drive growth and operational efficiency within the unit.
- Managed financial resources within budget parameters and approved expenditures as necessary.
- Implemented campaigns and promotions to help with developing goods and services.
Head of Supply Chain
Bausch + Lomb
Pretoria
01.2018 - 12.2022
- Reported to EMEA Supply Chain Director; managed demand planning, procurement, and logistics.
- Negotiated and managed 3PL contracts, SLAs, and KPIs.
- Directed budget planning, forecasting, and AOP cost-reduction initiatives.
- Coordinated MDR compliance projects for packaging/barcoding.
- Improved stock availability and customer service through proactive risk mitigation.
- Led supply chain strategy to enhance efficiency across logistics and operations.
- Developed forecasting models to improve planning accuracy for product demand.
- Validated and testing of temperature controlled shipping routes.
- Oversaw the selection and management of vendors, suppliers and logistics partners.
- Conferred with supply chain planners to forecast demand or create supply plans.
Logistics Manager
Alere Healthcare
Johannesburg
01.2012 - 12.2018
- Managed R50M+ inventory, 10 staff, and 8,000 sq. ft. warehouse.
- Monitored product import or export processes to verify compliance with regulatory or legal requirements. (BNLS, North Africa, Seychelles, Mauritius).
- Achieved ISO 9001 and ISO 13485 audit compliance.
- Negotiated freight forwarder contracts and reduced logistics costs.
- Managed logistics operations for healthcare product distribution.
- Oversaw inventory control to ensure product availability.
- Managed day-to-day operations related to receiving, storing, packing, shipping merchandise.
- Negotiated contracts with carriers for optimal pricing on transportation services.
Import & Export Manager → Member/Shareholder
Colony Trading
Pretoria
01.1999 - 12.2012
- Transitioned from operations into ownership role, combining supply chain and commercial leadership.
- Expanded distribution channels and sales revenue through strategic sourcing and client growth.
- Managed international procurement, budgeting, and forecasting.
- Facilitated communication between company, customers and overseas partners to maintain efficient operations.
- Prepared and processed import and export documentation according to customs regulations, laws and procedures.
- Created shipping documents such as commercial invoices, packing lists, certificates of origin.
- Researched potential buyers, distributors, agents, or other representatives in international markets.
- Reviewed customer orders and ensured accuracy of product specifications and delivery dates.
Education
Bachelor of Commerce - Marketing Management
University of Pretoria
06-1998
High School Diploma -
Hoërskool Die Wilgers
12-1994
Skills
- P&L Management & Business Growth
- Sales Strategy & Incentive Design
- Market & Competitor Analysis
- Product Launch & Brand Strategy
- Key Account & Distributor Management
- Customer Engagement & Retention
- Demand Forecasting & Procurement
- Supply Chain Operations & Logistics
- ISO 9001 & 13485 Compliance
- Regulatory & Risk Management
- Cross-Functional & Change Leadership
- Team Development & Talent Coaching
- Digital Marketing & CPD/Education Initiatives
Certification
- Export Risk Management
- ISO Compliance Training (9001, 13485)
- Advanced Excel (Level 6)
- Management & Leadership Short Courses
Languages
- English
- Afrikaans
Executive Profile
Dynamic senior leader with 25+ years of experience across supply chain, operations, and commercial management. Currently serving as Business Unit Head: Vision Care, Southern Africa at Bausch + Lomb, driving double-digit growth in a highly competitive market. Known for strategic leadership, turnaround execution, and building trusted customer relationships., Growing the contact lens business 51% in two years., Launching new product lines and innovative promotions., Steering marketing strategy, sales incentives, and key account management., Leading cross-functional initiatives in compliance, regulatory, and supply chain optimization.
Languages
Afrikaans
First Language
English
Proficient (C2)
C2
References
References available upon request.
Timeline
Business Unit Head: Vision Care, Southern Africa
Bausch + Lomb
01.2023 - Current
Head of Supply Chain
Bausch + Lomb
01.2018 - 12.2022
Logistics Manager
Alere Healthcare
01.2012 - 12.2018
Import & Export Manager → Member/Shareholder
Colony Trading
01.1999 - 12.2012
Bachelor of Commerce - Marketing Management
University of Pretoria
High School Diploma -
Hoërskool Die Wilgers
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