Jodene Minnie Louw

• Directed crisis communication plans to uphold stakeholder trust during critical situations.
• Developed public relations strategies aligned with company values, enhancing brand reputation.
• Created strategic business plans to attract new clients and streamline service delivery.
• Produced engaging multimedia content, including videos and podcasts, to captivate target audiences.
• Managed social media presence by crafting compelling content, boosting audience engagement.
• Conducted competitor analysis to identify opportunities for brand differentiation and market expansion.
• Supervised administrative teams in advertising and public relations to ensure operational efficiency.
• Established project rollout procedures, achieving timely implementations within budget.

Coordinated logistics for program activities, ensuring seamless travel, lodging, and invitations.

• Drafted and edited all internal and external communications.
• Took meeting notes for the Mission Unit Advisory Board and prepared minutes.
• Authored program reports for Unit Advisory Board and external stakeholders.
• Assessed program reports from six countries within MCSA for accuracy and compliance.
• Liaised with international partners and donors to ensure effective collaboration.
• Facilitated fund transfers for MCSA Covid-19 Relief Committee to 15 districts in six countries and compiled financial reports for timely submission.
• Participated in international workshops to develop Health-Promoting Churches Volume II handbook for churches.

Key Responsibilities:

• Social and Digital Media Management and Website Management
• Compiling articles for monthly newsletter
• Media relations, events and conferencing

Showcased key achievements that enhanced visibility and engagement.

• Collaborated with designers to produce impactful banners, videos, and static content for advertising campaigns.
• Edited and proofread articles for corporate newsletters to promote clarity and deliver accurate information.
• Liaised with media to strengthen brand presence and secure media coverage.

Key responsibilities:

• Khaliphani Communications was a media consultancy company, and during my tenure we provided services to various corporate organizations, including the South African Council of Churches (SACC)
• Media Liaison: issuing of all press releases to media, facilitating all media briefings as well as interviews
• Media goodie-pack management (compiling, delivery, follow-ups)
• Oversaw printing and design of brochures, newsletters and articles for distribution to local and international community.
• Tracked data on company image and refined communication strategies to enhance public perception.
• Organised PR events, including open days and business conferences, to foster collaboration with companies and stimulate innovative ideas.
• Devised bespoke social media campaigns to target and engage emerging audiences, effectively growing brand reach.

Summarised significant accomplishments during tenure

• Kaya FM Relay for Mandela Day - Managed media and influencer engagement and planned a special influencer-only gym session at the then new Viva Gym, to prepare them for the relay. We also offered race-day media and influencer support.
• Managed media, social, and digital communications for SACC rebranding and relaunch (The South Africa We Pray 4 Launch), coordinating invitations to key guests, securing media coverage, and scheduling pre- and post-event interviews.
• South African Council of Churches Event - 40th Anniversary of the June 16 Student uprising – The WCC General Secretary who was in attendance, who was a key church leader in this event, and he met with key Government officials and other religious leaders.

Created and executed digital campaigns on social media platforms, leveraging Google Ads and Facebook Ads to boost engagement.

• Social and Digital Media Management, and Website Management
• Developed creative advertising strategies to enhance customer awareness of goods, services, and special promotions.
• Writing of all Thought Leadership Articles
• Media relations
• Liaised with stakeholders to identify key sales objectives and devise strategies to achieve goals.
• Organised and managed logistics for corporate events, ensuring seamless execution and positive attendee experiences.
• Key responsibilities:

• Liaised with media, individuals and organisations via telephone and email, fostering positive organisational image.
• Tracked company image data and adjusted strategies to enhance public perception.
• Trained junior public relations staff, enhancing their skills and ensuring consistency in quality of work.
• Collaborated with media to produce promotional materials, increasing visibility for forthcoming events.
• Crafted persuasive pitches and presentations for potential investors and partners, driving business growth.
• Organised and delivered training to equip staff with skills for improving quality of engagement with media and maximising advertising opportunities.
• Organised and executed successful public relations events, increasing brand awareness and stakeholder engagement.
• Attended industry conferences to network and boost thought leadership capabilities.
• Analysed media coverage, providing detailed reports on public relations outcomes and brand perception.