Jemimah Sandra Wanjiku

• Executed trade marketing and distribution strategies aligned with brand and pricing objectives.
• Optimized territory coverage, visit frequency, and route efficiency to maximize impact.
• Ensured consistent product availability, stock quality, and freshness through effective supply chain oversight.
• Managed financial accounts and trade marketing assets, ensuring compliance and resource efficiency.
• Ensured full adherence to the Tobacco Control Act and international marketing principles.
• Delivered timely market intelligence and reporting to support strategic decision-making.
• Led and coached a high-performing marketing team aligned with corporate values and strategic goals.
• Strengthened trade relationships with distributors, wholesalers, and retailers to enhance market penetration and brand loyalty.
• Fostered a culture of innovation by championing new approaches and continuous improvement.
• Maintained clear team communication and planning to drive alignment and in-market success.

Key achievements

• Contributed to growth of IMS in my market, awarded best IMS performance 2024.

• Successfully championed fleet activities nationally.

• Spearheaded Route To Market (RTM) initiatives in the region.

• Impacted the business positively by adding value and successful sustainability projects.

• Enhanced brand awareness by creating engaging and shareable social media content.
• Managed content across multiple platforms for widest audience reach.
• Increased audience engagement through the development of tailored content for each platform.
• Scheduled regular postings using social media management tools, ensuring a steady stream of fresh content for followers'' consumption.

Key Achievements

• Increased brand awareness by 35% through the creation of engaging, shareable social media content that resonated with target audiences.
• Expanded cross-platform reach by 40% by managing and optimizing content across Facebook, Instagram, Twitter, and LinkedIn.
• Boosted audience engagement by 50% through tailored content strategies specific to each platform's user behavior and preferences.
• Improved content consistency by 60% by leveraging scheduling tools like Hootsuite and Buffer, ensuring timely and continuous content delivery.

• Generated daily and weekly customer service reports using MS Excel, tracking queries and service data.
• Processed TOT, VAT, MRI, income tax filings, and handled individual/non-individual PIN applications and amendments.
• Monitored KRA’s media coverage across TV, radio, print, and online platforms; compiled comprehensive daily reports.
• Drafted articles and reports for internal publications, including contributions to KRA’s internal newsletter Newsflash.
• Participated in tax education and compliance sensitization campaigns; assisted community members in filing income and nil returns.
• Filed monthly and annual tax returns; supported PIN registration for both individuals and companies.
• Coordinated events and logistics—prepared checklists, sourced equipment, and handled event photography and videography.
• Supported branding and internal communication by drafting and distributing formal memos and correspondence.
• Facilitated stakeholder engagements and CSR activities at strategic locations; managed invitations, logistics, and asset movement.