Jason Soobramoney
Digital Marketing Account Manager
Durban,South Africa
Summary
A performance-driving leader adept at aligning cross-departmental objectives to facilitate high-quality, on-time productions and long-term client satisfaction.
I am currently a Internet Marketing Account Manager for a US based digital marketing agency and I work with over 20 clients to ensure that their business objectives are met through our digital marketing efforts.
In my role I develop and suggest ongoing optimization ideas and identify areas of improvement as well as work with a team of over 200 people and ensure project management and communication. I am well versed in copywriting, editing, proof reading and research.
Overview
14
14
years of professional experience
Work History
Internet Marketing Account Manager
WebFX
Harrisburg, Pennsylvania
02.2022 - Current
- Client facing account management.
- Developed and suggested monthly digital marketing strategies and optimizations.
- Worked with clients to establish goals and troubleshoot areas of low performance.
- Developed and implemented techniques for increasing page visits, likes, leads and engagement.
- Collected and analyzed data to improve strategies.
- Analyzed SEO outreach goals and presented findings to marketing director.
- Optimized copy according to best SEO practices.
- Website landing page optimizations
- Content editing
- Technical SEO optimizations
- Detecting and fixing crawl errors.
- Set up and manage PPC campaigns
- Conducted keyword and competitor research
- Keyword mapping and content clustering.
- Provided CRO and UX recommendation
- In-depth Google Analytics reporting
- Google My Business optimizations
- Project management: distributing tasks among various departments
- Content gap analysis
- Email marketing and content strategy.
- Worked with Google Analytics, Googles Ads, Ahrefs, SEMrush, Google Data Studio, Google My Business, Google Search Console, Google Tag Manager, Screaming Frog, WinsSCP, Litmus, Mailchimp, Constant Contact, Salesforce, Klaviyo,Wordpress, Cpanel, Gitlab, Google Keyword Planner
Senior Internet Marketing Specialist
Whirlwind Communications
Durban, South Africa
07.2018 - 02.2022
- Liaised with clients regarding marketing objectives
- Create briefs for team members
- Manage websites by developing and refining pages to enhance appearance and increase user experience
- Social media management and paid advertising campaigns
- Google analytics reporting
- Edited video, audio and photos to enhance and complete post-production work for polished appearance.
- Led projects and analyzed data to identify opportunities for improvement.
- Analyzed SEO outreach goals and presented findings to marketing director.
- Created and managed landing pages for products.
- Managed paid search campaigns
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Created content strategies for digital media.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Helped clients develop website portals and social media pages to promote businesses.
- Conducted research, gathered information from multiple sources and presented results.
- Worked flexible hours across night, weekend and holiday shifts.
- Learned new skills and applied to daily tasks to improve efficiency and productivity.
Freelance SEO Copywriter
ImmoFamilia Real Estate
Durban, South Africa
01.2018 - 12.2021
- Produced real estate blog content
- Manged websites ensuring optimization
- Conducted interviews
- Carried out paid Facebook ads
Freelance B2B Copywriter
Shelf-made
Durban, South Africa
06.2017 - 08.2018
- Produced B2B content for over 40 client accounts
- Editing and proof-reading
- Managed social media platforms (Facebook, Twitter, LinkedIn)
Supply Chain and Operations Superintendent
A & M Logistics
Durban, South Africa
03.2014 - 07.2018
- Monitor inbound and outbound vessel shipments and road transport operations
- Managing a staff compliment of around 70 site staff
- Controlled cargo operations for one of the biggest ports in South Africa
- Managed the analysis and monitoring of operational data to ensure that potential problems are averted
- Oversee warehouse operations
- Receive and plan around shipping schedules
Skills
Account Management
Website SEO Optimizations
Technical Optimizations
Local SEO Optimizations
Strategy Development
Reports, Planning and Research
Basic HTML Coding
Keyword Planning
PPC and Social Media Campaign Management
Copywriting, Proofreading and Editing