Jared Higgitt

Leading and coaching a team of 11 sales reps across Gauteng, Limpopo, Mpumalanga, North West, Free State, and Northern Cape.

Managing all regional and groups accounts in the assigned areas: Liquor City, Overland, Liquor Legends, Blue Bottle, tops (North Rand, South Rand and Lowveld)

Overseeing Trade activities in key duty free markets including Sefalana and limpopo Duty Free.

Responsible for regional volume targets, store execution standards and strategic accounts.

Drive route to market strategies to optimize product availability and visibility and sales.

Execute promotional and merchandising plans across territories to boost in store sales and performance.

Led a team of 9 sales representatives across both on trade and off trade channels.

Strong focus on performance and motivation. Oversaw the key wholesale channel, ensuring strategic growth and account development.

Provided hands on support to the team to consistently achieve and exceed KPI targets, while driving brand visibility and sales execution within the liquor industry.

· Manage and drive daily sales and volume expectations to ensure that my monthly volume plan is tracking according to plan.

· Merchandise stores personally to ensure consistency, quality brand representation and overall impact.

· Develop strategies to enhance new business development, increase market share, including tactical plans in order to execute overall business strategy.

· Developing the main market strategy for Mamelodi and surrounds.

• As an account manager for the group account trade I am currently looking after 66 stores compiling of the below group accounts in the Liquor trade as well as looking after large wholesalers. I will visit each store once a week to ensure constant communication and relationship building.
• Manage daily volume targets to ensure that my monthly volume plan is tracking according to plan.
• Form Professional Relationships with managers of these group account stores as well as owners.
• Form strategies and plans to develop and execute quarterly action plans.
• To case manage and to take responsibility for specific clients with regards to my large wholesalers and to manage all marketing needs.
• Presenting quarterly plans to group account managers.
• Marketing funds to use for in store promotions and space.
• Volume dealing funds to increase volume uptake from the group for the quarter.
• 25% growth for the Checkers Group Acc.
• 10% growth for the Liquor City Group Acc.
• 15% growth for the Shoprite Group Acc.
• 5% Growth for the independent stores in my base.
• Top Achiever 2017 for the most amount of convenience volume sold.
• Top Account manager with regards to growth in bulk beer sales for the second quarter of 2018.

• As an account manager for the independent trade I would look after all bottles stores that are not part of a national group account in the liquor industry as well as a few small wholesalers. In the independent trade I looked after 62 independent liquor stores.
• Forming Customer relationships.
• Manage Volume Targets.
• Outlet focus: Outlet Space (Maxed for SAB).
• Impactful Displays.
• Max Stock Pressure.
• RSP Pricing Compliance.
• Manage Key Account Relationships.
• Manage Delivery Logistics.
• Manage Wholesale Clients Focussing on: Target setting based on 6-month average Constant Growth and Competitive pricing.
• Use promotion companies to set up promotions in specific outlets to help push sales out of the store to increase rate of sale.
• Design individual plans for wholesaler customers based on geographical locations, target market, competitor products to ensure constant growth.

• Build relationships with all my allocated schools as well as finding new schools in my areas to gain access to.
• Allocated to a number of schools in Pretoria, as well as the Witbank, Middleburg, Rustenburg, Nylstroom and Ellisras regions.
• Perform presentations in front of all school pupils informing them about the Varsity College Brand, and getting a database for every school that I deal with.
• Optimize the use of the database, form relationships and build brand awareness and knowledge in the consumers mind, ultimately to convert them and their parents onto the Varsity College brand and product.
• Management of Weekly & Monthly Targets.
• Maintain relationships with all students and parents that I have dealt with.
• Manage CRM programs to keep potential customers informed about Varsity College as well as to try and get potential customers onto campus to see me.
• I was also in Charge of all marketing stock that we use on our campus. With regards to Brochures, Flyers and promotional Material, ensuring that we always have the right amount of stock and when to order to stock if needed to ensure that we don’t run out.

• Assist in setting up events (ABI Events and Functions).
• Work closely with the organizers and help my managers manage the event.
• I also did promotions for ABI such as the Share a Coke Promotion.

• Find potential promoters that I could use for promotions as well as organizing the promotion itself.
• Contact all promoters and supply them with the details for promotion that they would be doing.
• Management of promotion to ensure everything was running smoothly and to assist the promoters getting started.

• Manage own target.
• Customer Service and Resolution.
• Manage the stores Books.
• Training New Employees.

• Manage own target.
• Customer Service and Resolution.

• Required to set up the activation at the store where I was working and ensure it was in the best and most effective position in the store.
• Promote the product to potential and current consumers in order to create awareness and grow the product.