Janneke Van der Merwe
Executive Assistant
Pretoria,GP
Summary
With over 10 years of executive administrative experience, I have a proven track record of providing exceptional support to Executives and senior leadership teams. I thrive in roles where I can be a steady, dependable hand in keeping things running smoothly - providing structured and ordered support amidst the varied and demanding workflows of a fast-paced, dynamic environment. Much of my impact happens behind the scenes - coordinating different moving parts, ensuring seamless coordination and communication between the Executive Office and cross-departmental senior management teams. I pride myself on being adaptable, meticulous and tenacious, with a high work ethic and strong sense of professional conduct, integrity and confidentiality. Throughout the course of my career, I have had the privilege and professional satisfaction of being an integral part of dynamic, excellence-driven teams and utilising my skills to contribute to achieving transformative impact.
Overview
15
15
years of professional experience
Work History
Group New Business Manager
AFDA
03.2020 - 08.2024
- Develop and execute a national marketing strategy to build and maintain AFDA's position as a leading Private Higher Education Institution (PHEI) and achieve student recruitment targets across South Africa.
- Develop and execute tailored marketing strategies for each of AFDA's four campuses in Johannesburg, Cape Town, Durban and Gqeberha, based on the unique demographics and market dynamics of each region, to ensure campus-specific student recruitment targets are met.
- Lead and coordinate student recruitment activities for all campuses, including feeder school presentations, AFDA Open Days, one-on-one consultations with Campus Deans, and teacher engagement workshops.
- Optimise and manage all phases of the student admissions process, ensuring high conversion rates from the enquiry and application phases through to registration and final enrolment.
- Identify and manage advertising opportunities for the AFDA brand and its individual campuses across various platforms, including print, out-of-home (OOH), and digital / social media.
- Ensure consistent brand messaging and visual identity across all marketing channels, with a strong emphasis on maintaining AFDA's brand integrity and approved language, particularly in digital and social communications.
Group Recruitment Administrator
AFDA
05.2019 - 02.2020
- Implement the national marketing strategy to maintain AFDA's position as a leading Private Higher Education Institution (PHEI).
- Implement the marketing strategies for each of AFDA's four campuses in Johannesburg, Cape Town, Durban and Gqeberha, according to the unique demographics and market dynamics of each region.
- Lead and coordinate student recruitment activities for all campuses, including feeder school presentations, AFDA Open Days, one-on-one consultations with Campus Deans, and teacher engagement workshops.
- Oversee all phases of the student admissions process, ensuring high conversion rates from the enquiry and application phases through to registration and final enrolment.
Executive Assistant
AFDA
02.2009 - 04.2019
- Providing high-level administrative support to the CEO of AFDA.
- Overseeing critical functions of the CEO's office, including: Executive calendar management; Communication management - acting as an effective gatekeeper to ensure optimum balance between CEO's time to focus on strategic growth imperatives, and management team's need for guidance, input and sign-off from the CEO to continue day-to-day operations; Meeting management - all administrative duties related to meetings held with employees & external stakeholders; Document management - prepare key documents, review and edit all documentation to be sent from CEO's office; Travel management - booking all travel arrangements and providing CEO of detailed travel itinerary for local and international travel; Handling confidential or sensitive information with utmost discretion and integrity; Streamline CEO's workflow by managing follow-up process with senior management team, sending reminders of deadlines and deliverables, tracking action items to completion; Event planning & execution - overseeing arrangements for all corporate events such as conferences, research symposiums and curriculum workshops.
Education
Bcom Honours - Communication Management
UNIVERSITY OF PRETORIA
01.2008
Bcom - Communication Management, Marketing Management
UNIVERSITY OF PRETORIA
01.2007
National Senior Certificate - undefined
HOËRSKOOL BRANDWAG
01.2004
Skills
- Executive correspondence
- Executive calendar management
- Travel coordination
- Meeting management
- Document preparation
- Professional first point of contact
- Computer literacy
- Event planning
- Proofreading
- Strategic planning
- Daily operational management
- Filing and data archiving
Work Preference
Remote / in-office / hybrid
Personal Information
Date of Birth: 04/01/86
Transport
Own transport, valid Code B license
Languages
English
Bilingual or Proficient (C2)
Afrikaans
Bilingual or Proficient (C2)
Timeline
Group New Business Manager
AFDA
03.2020 - 08.2024
Group Recruitment Administrator
AFDA
05.2019 - 02.2020
Executive Assistant
AFDA
02.2009 - 04.2019
Bcom Honours - Communication Management
UNIVERSITY OF PRETORIA
Bcom - Communication Management, Marketing Management
UNIVERSITY OF PRETORIA
National Senior Certificate - undefined
HOËRSKOOL BRANDWAG
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