Generating a strong reputation for delivering impactful, scalable business strategies and innovation throughout a successful 20+ year career.
Able to maximise efficiencies, enhance brand engagement, and increase revenues consistently.
Highly adaptable to emergent issues and constantly shifting markets, by easily revising and pivot business strategies to reflect current company priorities.
Overview
18
18
years of professional experience
9
9
years of post-secondary education
Work History
Hospital Key Accounts Manager
Aspen Pharmacare
Johannesburg
07.2022 - Current
Building and maintaining strong business relationships with hospital key accounts and Hospital Corporate Head office driving net sales revenue and operating income within trade spend budget
Engaging with internal and external cross functional departments including Marketing and sales teams, logistics ensuring seamless service to customers.
Forecasting, budgeting, and achieving sales targets for private hospital product lines, wholesale channels and hospital & vaccines business unit.
Effective stock management to all private hospital groups and related wholesale channels
Negotiate with hospital buying groups, independent hospitals, clinic groups, key accounts, and wholesalers
Plan, implement, execute and monitors sales activities to drive performance nationally
Liaise with marketing, sales and legal departments to co-ordinate implementation of contracts and remediation thereof
Establishes contact with industry leaders, policy-makers and influencers in order to provide value added solutions
Participates and contributes to company pricing, and activity policy through market intelligence
Formulates strategy with Commercial/Brand managers for implementation
Develops and submits proposals and price quotations for hospital key accounts
Actively engage and negotiate with Key Hospital pharmacies and wholesalers to drive sales growth within hospital therapeutic portfolio
Completion and submission of private Hospital Group formularies and tenders
Stock management to all private hospital groups and related wholesale channels
Forecasting, budgeting, and achieving sales targets for private hospital product lines, wholesale channels and hospital & vaccines business unit.
Commercial Sales Manager
Aspen Pharmacare, park
Johannesburg
05.2019 - 06.2022
Successfully established new hospital key accounts team, through onboarding high performance individuals and setting out key business requirements and focus brands (2020 financial year)
Growing hospital business in quarter two with 32% versus first quarter with new hospital key accounts team (2020 financial year)
Achieved 115.34% to target in total Aspen Private Hospital Sales 2022 Financial year with growth of 30%
136.6% to target for private hospital formulary sales (2022 financial year)
Secured key Service level agreements and effective management of private hospital formularies
Cross functional team leader to all Aspen business units active in private hospital environment, ensuring maximum impact of brands, maximizing brand position and product mix within different hospital groups
Building and maintaining strong business relationships with hospital key accounts and Hospital Corporate Head office driving net sales revenue and operating income within trade spend budget
Engaging with internal and external cross functional departments including marketing, sales teams and logistics and to ensure seamless service to customers
Lead, manage, develop, coach, motivate, and inspire Key Accounts team, ensuring performance against set individual targets are met
Negotiate with hospital buying groups, independent hospitals, clinic groups, key accounts and wholesalers
Plan, implement, execute and monitors sales activities to drive performance on national and local level
Liaises with marketing, sales and legal departments to co-ordinate implementation of contracts and remediation thereof
Establishes contact with industry leaders, policy-makers and influencers in order to provide value added solutions
Participates and contributes to company pricing, and activity policy through market intelligence guide
Formulates strategy with Commercial/Brand managers for implementation
Develops and submits proposals and price quotations for hospital key accounts
Actively engage and negotiate with Key Hospital pharmacies and wholesalers to drive sales growth within hospital therapeutic portfolio
Completion and submission of private Hospital Group formularies and tenders
Senior Brand Manager
Aspen Pharmacare
Johannesburg
09.2017 - 05.2019
Increased Cardiovascular portfolio by 20% in value, 2019 versus previous year.
Planned, implemented and tracked sales and marketing strategies to promote brand products
Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications
Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability
Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels
Product Manager
Roche Products South
Illovo, Johannesburg
06.2013 - 08.2017
Received global recognition for best Actemra strategy and growth performance in 2017
Double digit patient and value growth in both Rheumatoid Arthritis product offerings in 2015 and 2016, this continued into 2018
Successfully lead product team through Annual Business Planning process resulting in delivering high-quality brand plan
Continued to motivate sales team in collaboration with sales manager resulting in continuous growth and achieving sales targets
Successfully launched patient assistance program for Roche RA patients in 2016
Actemra Subcutaneous launch plan and pre-launch activities, 2016-2017
Served on 2015 National Sales Conference planning committee
Successfully launched new indication across regions in South Africa in 2014
Initiated unique patient profiling campaign to create new market for Actemra in monotherapy in 2014
Senior Medical representative
Roche Products South Africa
Illovo, Johannesburg
08.2008 - 06.2013
Roche representative of the year, 2009 & 2011
Roche Achievement Award, 2009
Initiation and successful launch of MabThera & Actemra Patient Program, 2009
Analyzed market to identify new opportunities and strengthen relationships with hospitals, medical centers and primary provider physicians.
Arranged appointments with doctors, pharmacists and medical teams raising awareness of latest product launches.
Recognized trends within territory and industry to create proactive plans.
Showcased product features to customers and discussed technical details to overcome objections and lock in sales.
Conducted routine product demonstrations to verify proper utilization and improve patient outcomes.
Senior Representative - Urology & Oncology
Abbott Laboratories
Club Terrace, Constantia Kloof, Johannesburg
06.2007 - 08.2008
Resolved issues through careful research and follow-up with customers.
Interacted with customers regularly to maintain and enhance relationships.
Boosted brand awareness, implemented promotional campaigns and employed sales tactics as part of territory development.
Design and implementation of appropriate strategies to achieve sales goals and targets in territory
Maintaining satisfactory customer call rate
Building and maintaining Key Opinion Leader relationships
Identifying new business opportunities
Coordinating doctor’s continuous medical educational meetings.
Resolved issues through careful research and follow-up with customers.
Interacted with customers regularly to maintain and enhance relationships.
Resolved issues through careful research and follow-up with customers
Sales Representative
Abbott Laboratories
Club Terrace, Constantia Kloof, Johannesburg
07.2005 - 06.2007
Maintenance and growth of area market share
Achieved 194% Sales to Target for anti-infective portfolio
Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.
Developed and delivered engaging sales presentations to convey product benefits.
Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
Tailored sales approaches and techniques to specific client needs to increase marketing effectiveness.
Boosted brand awareness, implemented promotional campaigns and employed sales tactics as part of territory development.
Medical Representative
United Scientific (Pty) Ltd
Honeydew Johannesburg
06.2004 - 05.2005
Sales to tertiary institutions, private research institutes and nationally branded companies
Organization of product information days
Calling on new and existing customers
Delivery and installation of products, also giving necessary product training
Customer relations and after sales support
Showcased product features to customers and discussed technical details to overcome objections and lock in sales.
Collaborated with vendor representatives and company customers to set up optimal delivery schedules.
Conducted routine product demonstrations to verify proper utilization and improve patient outcomes.
Prospected continuously for new potential customers and maintained robust conversion rate.
Education
Digital Marketing - Digital Communications And Media
Elite Inc
South Africa
04.2020 - 04.2021
Marketing Excellence - Pharmaceutical Marketing And Management
Hoffmann-La Roche Ltd
Dubai
02.2016 - 06.2016
Marketing Fundamentals - Pharmaceuting Marketing
Hoffmann-La Roche Ltd
Zurich
02.2014 - 06.2014
Program in Management Development (PMD) - Business Management
GIBBS
Johannesburg, South Africa
02.2013 - 02.2014
Advanced Selling Skills – Versatile Medical Rep - Selling Skills And Sales Operations
Hoffmann-La Roche Ltd
Turkey
02.2011 - 03.2011
Certificate in Marketing Management - Marketing
UNISA
Pretoria, South Africa
01.2004 - 12.2004
Certificate in Good Clinical Practice - Clinical Research
University of Pretoria
Pretoria, South Africa
01.2003 - 12.2003
BSc. Honors - Pharmacology
University of Pretoria
Pretoria, South Africa
01.2002 - 12.2002
Bachelor of Science - Human Physiology & Psychology
University of Pretoria
Pretoria, South Africa
01.1999 - 12.2001
Matric -
Hoërskool Kanonkop
Middelburg, South Africa
01.1998 - 12.1998
Skills
Strong interpersonal and communication skillsundefined
Additional Information
I am professionally committed & driven to delivering company and team strategies and success. I drive results and add to the bottom line utilizing my experience from different pharmaceutical divisions; business acumen and; ability to engage and influence.
I am skilled at analyzing market trends and customer needs to develop highly effective and targeted campaigns and execute them successfully. I have a track record of building strong customer relationships and growing brands in competitive markets, building and motivating successful sales teams.
I differentiate my experience from other Managers by being solution focused and remaining engaged.
Timeline
Hospital Key Accounts Manager
Aspen Pharmacare
07.2022 - Current
Digital Marketing - Digital Communications And Media
Elite Inc
04.2020 - 04.2021
Commercial Sales Manager
Aspen Pharmacare, park
05.2019 - 06.2022
Senior Brand Manager
Aspen Pharmacare
09.2017 - 05.2019
Marketing Excellence - Pharmaceutical Marketing And Management
Hoffmann-La Roche Ltd
02.2016 - 06.2016
Marketing Fundamentals - Pharmaceuting Marketing
Hoffmann-La Roche Ltd
02.2014 - 06.2014
Product Manager
Roche Products South
06.2013 - 08.2017
Program in Management Development (PMD) - Business Management
GIBBS
02.2013 - 02.2014
Advanced Selling Skills – Versatile Medical Rep - Selling Skills And Sales Operations
Hoffmann-La Roche Ltd
02.2011 - 03.2011
Senior Medical representative
Roche Products South Africa
08.2008 - 06.2013
Senior Representative - Urology & Oncology
Abbott Laboratories
06.2007 - 08.2008
Sales Representative
Abbott Laboratories
07.2005 - 06.2007
Medical Representative
United Scientific (Pty) Ltd
06.2004 - 05.2005
Certificate in Marketing Management - Marketing
UNISA
01.2004 - 12.2004
Certificate in Good Clinical Practice - Clinical Research
University of Pretoria
01.2003 - 12.2003
BSc. Honors - Pharmacology
University of Pretoria
01.2002 - 12.2002
Bachelor of Science - Human Physiology & Psychology