I am a passionate, results driven B2B global marketing professional, with over 20 years of experience in the software tech industry. I have gained extensive, hands-on knowledge of international, multi-channel marketing and have a proven track record of implementing successful product and solution campaigns in dynamic, fast-paced settings. I collaborate really well with diverse stakeholders, promoting an engaged, empowering work culture across teams. Love translating product and strategy insights into successful, creative campaigns. My project management and budget management skills are excellent. Being a confident communicator, is my strength and I welcome a challenge and adopt well to change. Be ready to meet a creative individual with a talent for innovative ideas that drive results.
JANINE DOUGLAS
Summary
Overview
Work History
Kofax Ltd
Job overview
- Responsible for developing and executing global demand generation programs, ABM programs that generate pipeline and drive revenue across EMEA, APAC and AMS, as well as taking a leader role for the team of Marketing Program Managers
- Drive and develop ABM 1:1, 1: few, channel-based and broad-based marketing initiatives to meet pipeline requirements at the top, middle and bottom of funnel along with supporting efforts for returning customers to stay engaged and cross and upsell
- Guide ABM implementation efforts for assigned regions or sub-regions
- Leverage regional expertise and work with cross functional teams to develop strong global integrated, multi-touch, multi-channel marketing plans
- Develop engaging and compelling website, advertising, email and social media content to drive lead and customer traffic
- Coordinating with SEO and Paid Advertising agencies
- Identify and maintain a deep understanding of both customer and prospect target audiences and identify quarterly opportunities to drive engagement and pipeline goals
- Team lead on multiple product launches based on new technology advancements including positioning, sales tools, and training as well as customer development identification for strategic markets
- Work closely with global events team to identify key global events in the regions, craft and build messaging to drive registrations, amplify awareness of the Kofax‘s brand and capabilities, while generating leads and opportunities
- Deploy and share best practices in global demand generation with the field and channel marketing teams, and identify opportunities to improve marketing performance, localisation
- Team lead on providing and communicate creative brief and project plans to both external and internal stakeholders to ensure optimal collaboration to meet campaign launch, roll-out and success goals
- Provide mentoring, guidance, and expertise in the efficient building of campaigns - with results-driven strategy, clear planning and documentation, management to timelines, budget and ROI reporting.
Kofax Ltd
Job overview
- Responsible for developing and executing key EMEA demand generation programs to generate pipeline and drive revenue for the regional field teams
- Enable and collaborate with EMEA regional field marketing teams to ensure successful planning, execution and reporting of marketing plans in each region
- Localisation and translation of key creative campaigns
- Spearheaded Conceptualise, build and project manage yearly EMEA customers regional events.
DICOM Middle EastDubai
Job overview
- Set up the regional marketing infrastructure and plan, providing support in product marketing, marketing communications, event organisation and public relations
- Developed strategies to increase our reach and engagement in the region through events, PR, lead generation and building partner and reseller relationships
- Create, manage, and distribute engaging content across multiple digital platforms and industry channels
- Develop and roll out regional marketing plan for Middle East & Africa
- Establish goals and key performance metrics; monitor, evaluate and continuously optimise program performance
- Organisation of key regional events and sponsorships
- Full budget responsibility
- Write case studies to showcase our customers & our value proposition
- Develop and build channel relationships, co-programs and enablement.
The Boston Consulting GroupMunich
Job overview
- Response management of incoming applications for workshops and permanent positions. Screening of applications to assess suitability, with company specifications.
- Coordinating and scheduling of internal interviews as well as supporting candidates during the application process.
- Organisation of internal and external recruiting events (career fairs, seminars, presentations, workshops). Composition of marketing material – correspondence, posters, adverts etc. Responsible for developing and maintaining relationships with universities, associations and student organizations to create a diverse and highly qualified applicant pool.
Education
University of Thames
University Overview
Skills
Accomplishments
- In response to Covid-19, ran several micro campaigns to support sales efforts and promote upsell/cross-sell campaigns along with focused industry specific needs.
- Successfully managed an elevated number of global campaigns, increasing engagement levels, creating ROI during this challenging year and surpassing our yearly pipeline target by 30%.
- Rollout of multi language, international ABM campaigns - 2M in pipeline for key accounts in first phase.
- Helped generate $3M in new sales following launch of industry campaigns for vertical sales plays.
- Collaborated with cross functional teams in the development of communications plan for first customer online event.
- Worked to develop campaign in box platform for sales and field to access and repurpose collateral.
Timeline
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