James Britz
Marketing Manager Consultant
Cape Town,Western Cape
Summary
Results-oriented, creative, and adaptable professional with a proven track record of delivering on ambitious targets. Skills and experience make a valuable asset to your team. Highly creative Marketing Manager specializing in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns, utilizing knowledge of marketing metrics and collaborative skills to achieve targeted outcomes. Goal-oriented mindset with natural talents in developing and implementing successful strategies, driving profits, increasing market shares, and strengthening customer dominance. Hardworking and performance-oriented leader with proven expertise in project development, team supervision, and campaign enhancement. Over 5 years of progressive experience, prepared to take on a challenging position that provides an opportunity to make a lasting impact on company and customer success.
Overview
4
4
years of professional experience
3
3
years of post-secondary education
Work History
Marketing Manager Consultant
247 Digital
Cape Town
02.2023 - Current
- Strategic Marketing Development: Designed and executed comprehensive marketing strategies to drive qualified traffic and generate leads, resulting in a significant contribution to client revenue growth between R7M-R10M across IT, telecommunications, and finance sectors
- Campaign Ideation to Execution: Conceptualized and deployed integrated marketing campaigns, including organic and paid strategies such as Google Ads, LinkedIn lead generation, content creation, and remarketing efforts
- CRM & Automation Expertise: Managed Zoho CRM, Zoho Campaigns, Bitrix CRM, Vendesta CRM and Mailchimp, creating workflows and automation to streamline marketing and sales processes
- Provided CRM training and client support, ensuring alignment with their objectives and team workflows
- Digital Infrastructure Management: Built and maintained WordPress websites, ensuring SEO optimisation and seamless user experience
- Conducted SEO research and implemented strategies to improve visibility and lead generation
- Content Leadership: Produced engaging content for websites, blogs, and marketing collateral tailored to target audiences to maximise engagement and conversions
- Stakeholder Collaboration: Managed cross-functional projects involving designers, content creators, campaign managers, sales staff, and support teams to deliver high-quality results within tight deadlines
- Lead Magnets & Social Media Management: Created and implemented lead magnets to support client acquisition strategies
- Oversaw social media planning, posting, and performance analysis to drive brand engagement
- Performance Measurement: Analyzed campaign effectiveness using analytics tools, assessing ROI and adjusting strategies to meet or exceed client KPIs
- Industry Partnerships: Built strategic relationships with key industry players, agencies, and vendors to enhance client offerings and opportunities
- Played a pivotal role in helping clients achieve revenue growth of R7M-R10M in under a year through innovative and results-driven marketing campaigns
- Successfully implemented lead generation and automation strategies that optimised marketing and sales pipelines, improving operational efficiency and customer retention
- Delivered tailored marketing solutions for three significant clients across IT, telecommunications, and finance, showcasing adaptability to diverse industries and business needs
- Enhanced CRM functionality and workflows, leveraging Zoho CRM and similar platforms (HubSpot-like functionality) to align marketing and sales efforts for maximum impact
- Stabilised internal IT infrastructure for clients, including resolving terminal server issues in partnership with external IT vendors.
- Conducted in-depth reviews of IT budgets and systems, leading to significant cost savings across platforms, connectivity, and hosting services.
- Successfully transitioned clients out of outdated technology and service contracts, securing more cost-effective, modern solutions.
- Acted as the main liaison between clients and external IT service providers, improving communication, query resolution, and partner accountability.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
Marketing Coordinator
Praesignis
02.2021 - 01.2023
- Leadership & Team Development: Managed the marketing department with a team of three junior members, providing mentorship and training
- Successfully upskilled team members, including developing proficiency in Adobe Design
- Strategic Marketing Implementation: Designed and executed a comprehensive 12-month social media strategy across platforms, resulting in a 60% growth on Facebook and 30% growth on LinkedIn over one year
- Digital Campaign Management: Led all digital marketing initiatives, including paid ad campaigns on Facebook and LinkedIn, targeted at recruitment for leadership programs and training opportunities
- Content and Brand Oversight: Created email campaigns, landing pages, and digital marketing campaigns, ensuring alignment with the companyʼs corporate identity
- Redesigned the companyʼs website for consistency and integrated tracking tools such as Google Analytics, Facebook Pixels, and LinkedIn Tags to optimise campaign performance
- Process Optimisation: Streamlined internal marketing processes to efficiently handle business requests, including implementing automated, organisation-wide email signatures to enhance brand visibility
- Budget Management: Oversaw the departmentʼs budget, branding initiatives, and vendor relationships, including apparel sourcing and event marketing
- Reporting & Analytics: Provided monthly departmental updates to the board of directors, highlighting marketing activities, growth metrics, and campaign performance
- Recruitment Support: Collaborated with the recruitment department to implement innovative sourcing strategies, such as leveraging platforms like GitHub and StackOverflow
- Introduced video interview tools to enhance the recruitment vetting process
- Technical Contributions: Played a crucial role in IT processes, including managing Active Directory User Synchronisation and integrating email signature platforms
- Specialised Training Development: Developed and launched two AWS-focused courses (AWS Cloud Practitioner and AWS Solutions Architect), creating a streamlined training program for facilitators within the specialised training division
- Achieved significant social media engagement growth, increasing audience reach and lead generation
- Established scalable marketing processes and digital infrastructure, including automation and analytics
- Delivered high-impact training solutions to support the companyʼs AWS training initiatives
Education
Bachelor of Business Administration -
IMM Graduate School
South Africa 02.2018 - 07.2021
Skills
- Marketing Strategy and Campaign Management
- Digital Marketing and Lead Generation
- Content Creation and Management
- CRM and Marketing Automation
- Team Leadership and Collaboration
- Project Management
- Social media marketing
- Digital marketing
- Customer acquisition
- Social media platforms
- Budgeting and allocation
- Customer relationship management (CRM)
- Marketing campaigns
Timeline
Marketing Manager Consultant
247 Digital
02.2023 - Current
Marketing Coordinator
Praesignis
02.2021 - 01.2023
Bachelor of Business Administration -
IMM Graduate School
02.2018 - 07.2021
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