Jade Mossop

• Digital Marketing and Brand Strategy for Global FMCG Brands. I have successfully managed the digital marketing and creative strategy for 33 FMCG brands across Amazon and DTC marketplaces. My competencies include:
• Conducting comprehensive research on consumer insights, competitor analysis, and trend forecasts through various sources, such as Amazon seller central, Google Analytics, and Meta Business.
• Developing sprint, medium, and long-term marketing plans and budget forecasts that clearly define conversion objectives.
• Creating and executing go-to-market brand strategies for Amazon and DTC.
• Managing a global team of 14 graphic designers and copywriters, including 5 in-house and 9 agency members.
• Collaborating with Category Directors to guide Brand Management and Marketing teams in developing overarching brand strategies and roll-out efficiencies.
• Leading rebranding and brand repositioning efforts for 6 rising star brands, resulting in a 6.5% average YoY increase in conversion. This encompassed redefining the core consumer, SB7 framework, brand identity, Amazon & Shopify storefront UI & UX, Amazon PDP optimizations, and NPD & packaging redesigns.
• Spearheaded photography and video content shoots from conceptualization to post-production for nine portfolio brands, with output utilized for various marketing collateral including Amazon PDP, Amazon and Shopify storefronts, banner ads, PPC, social media marketing, DTC mailers, brick & mortar sales catalogues, in-store POS, and product packaging.
• Conducted thorough analyses and reporting of creative and marketing project KPIs and team progress reviews.
• Developed effective social media content strategies and ad campaign copy, and creative for key portfolio brands.
• Oversaw and evaluated 124 ASIN PDP optimizations, integrating Amazon galleries, A+ / A+ Premium, and 33 Amazon brand stories.
• Curated brick & mortar retail catalogues, new product development, packaging, and POS design for three leading portfolio brands, contributing to the sales team's achievement of securing multi-million Dollar purchase orders with top retail chain stores across the U.S. and Canada.

List of Primary Duties:

• Acquiring and maintaining client relationships.
• Creating and executing marketing campaigns, including budget forecasting and go-to-market strategies.
• Utilizing all marketing disciplines (ATL, TTL & BLT) to encourage engagement, conversion, and adoption.
• Managing events, conferences, and other activations.
• Implementing multi-channel digital marketing strategies, including website development and maintenance, email campaigns, social media content calendars, and community management.
• Producing all client photography, video content, graphic design artwork, copywriting, brand architecture, guidelines and CI.
• Managing media and communications.
• Building positive relationships with influencers, celebrities, service providers, and stakeholders.
• Improving company culture and leading team management efforts.

KEY ACCOUNTS

Beverage

Belvedere | Glenmorangie | Inverroche | Woodford Reserve | Disaronno | Chambord | Tia Maria | Happy Culture Kombucha | Aqua Panna & San Pellegrino.

Hospitality & Wine Estates

Marriott International | Quoin Rock & Gåte | Blue Amber Zanzibar | Benguela Cove Collection | Webersburg | La Petite Ferme | Haute Cabriere & Pierre Jourdan | Nitida | Cape Royale Luxury Hotel & Spa | The Grey Hotel | Shimmy Beach | Lion Roars Hotels & Lodges | Kloof Street Hotel | Shechter's Raw.

Lifestyle Brands

Dermalogica | Jekyll & Hide | Sorbet Group | Life Day Spa | Diamond Works | Mycro Keratine | NUXE Paris | Earthly Cosmetics | SUNPAC | Creighton’s UK.

Developed product focused communications strategies, and implemented ongoing PR campaigns and events management.

Key Accounts

Jose Cuervo; Cesar & Sheba; Bungalow, Pepenero & The Kove

• Designed and implemented digital, web and social strategies to align with client business goals.
• Analyzed and reported digital campaign performance with focus on program optimization.

Key Accounts

Rocking the Daisies & Balkanology

• Assisted in new business development to generate sales leads, negotiate client pricing and forecast revenue.
• Developed and implemented strategies to increase client retention.
• On-going communications and social media account management.

Key Accounts

Perdeberg Winery, Asoka, Benriach Whisky, Bains Whisky

• Devised and implemented publicity strategies for each of the hospitality portfolio establishments.
• Hosted national media property event launches and ad campaigns.
• JMA and Sponsorship procurement.

Key Accounts

Lanzerac, St James of Knysna, Dias Strand Hotel & Resort, Bay

Haven, Thula Manzi, Ndlovu, Swans Rest