Jade Mossop

• Director Producer of global hospitality brand lifestyle content production for the Marriott International Hotel Group.
• Preproduction management of vision boards, budgets, production schedules, talent casting, crew management, styling and wardrobe.
• On-set Directing and project management.
• Post-production budget reckons, stills and video editing.

• Promoted to Digital Marketing, Creative Development and Brand Strategist for 33 Global FMCG Brands after eight months from initial appointment as Creative Marketing Brand Strategist for a portfolio bouquet of 12 brands.
• Conducted comprehensive research on consumer insights, competitor analysis, and trend forecasts through Amazon seller central, Google Analytics, and Meta Business.
• Developed sprint, medium, and long-term marketing plans and budget forecasts that clearly define conversion objectives.
• Created and executed go-to-market brand strategies for Amazon and DTC market places.
• Managed global team of 14 graphic designers and copywriters, including 5 in-house and 9 agency members.
• Collaborated with Category Directors to guide Brand Management and Marketing teams in developing overarching brand strategies and roll-out efficiencies.
• Lead rebranding initiatives for 6 rising-star brands, resulting in up to 6.5% average YoY increased conversion. This encompassed redefining the core consumer, SB7 framework, brand identity, Amazon & Shopify storefront UI & UX, Amazon PDP optimizations, and NPD & packaging redesigns.
• Spearheaded photography and video content shoots from conceptualization to post-production for nine portfolio brands, with output utilized for various marketing collateral including Amazon PDP, Amazon and Shopify storefronts, banner ads, PPC, social media marketing, DTC mailers, brick & mortar sales catalogues, in-store POS, and product packaging.
• Conducted thorough analyses and reporting of creative and marketing project KPIs and team progress reviews.
• Developed effective social media content strategies and ad campaign copy, and creative for key portfolio brands.
• Oversaw and evaluated 124 ASIN PDP optimizations, integrating Amazon galleries, A+ , and 33 Amazon brand stories within a 9-month period.
• Curated brick & mortar retail catalogues, new product development, packaging, and POS design for three leading portfolio brands, contributing to the sales team's achievement of securing multi-million Dollar purchase orders with top retail chain stores across the U.S. and Canada.

• Acquired and maintained client relationships for more than 10 globally recognized beverage brands, 16 high-end hospitality accounts, and over 12 lifestyle brands over 12.5 years.
• Aggregated millions of Rand's / Dollars in AVE PR coverage per client account, consistently exceeding an average of 1:30 ROI, accruing up to a 10.5% YoY average increase in client turnover.
• Curated and executed marketing campaigns, including budget forecasting and go-to-market strategies.
• Utilized all marketing disciplines (ATL, TTL & BLT) to encourage engagement, conversion, and adoption.
• Managed events, conferences, and other activations with an average of 98% - 100% attendance.
• Implemented multi-channel digital marketing strategies, including website development and maintenance, email campaigns, social media content calendars, and community management.
• Produced all client photography, video content, graphic design artwork, copywriting, brand architecture, guidelines and CI.
• Managed media and communications.
• Built positive relationships with influencers, celebrities, service providers, and stakeholders.
• Improving company culture and leading team management efforts.

KEY ACCOUNTS

Beverage

Belvedere | Glenmorangie | Inverroche | Woodford Reserve | Disaronno | Chambord | Tia Maria | Happy Culture Kombucha | Aqua Panna & San Pellegrino.

Hospitality & Wine Estates

Marriott International | Quoin Rock & Gåte | Blue Amber Zanzibar | Benguela Cove Collection | Webersburg | La Petite Ferme | Haute Cabriere & Pierre Jourdan | Nitida | Cape Royale Luxury Hotel & Spa | The Grey Hotel | Shimmy Beach | Lion Roars Hotels & Lodges | Kloof Street Hotel | Shechter's Raw.

Lifestyle Brands

Dermalogica | Jekyll & Hide | Sorbet Group | Life Day Spa | Diamond Works | Mycro Keratine | NUXE Paris | Earthly Cosmetics | SUNPAC | Creighton's UK.

• Increased overall company performance by implementing strategic management initiatives and streamlining operations.
• Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.

Key Accounts

Jose Cuervo; Cesar & Sheba; Bungalow, Pepenero & The Kove.

Key Accounts

Rocking the Daisies & Balkanology

Key Accounts

Perdeberg Winery, Asoka, Benriach Whisky, Bains Whisky

Key Accounts

Lanzerac, St James of Knysna, Dias Strand Hotel & Resort, Bay Haven, Thula Manzi, Ndlovu, Swans Rest