Jade Cloete
Cape Town
Summary
Hi, I'm Jade Cloete, a certified SEO Professional with over 25 years of experience in the I.T & Web industry. I am passionate about all things I.T and SEO. I handle pressure well and am very self-driven, confident, ambitious, resilient, and determined. I'm comfortable working remotely and meeting deadlines.
I love SEO and enjoy a good challenge. I do not need to be micromanaged or motivated as i am responsible, honest, and value my integrity and honesty.
As a certified SEO professional, I offer strong expertise in search engine optimization, keyword research, and content strategy.
Overview
25
25
years of professional experience
1
1
Certification
Work History
SEO Specialist and Webmaster Operations
VERM-TECH Pest Control
01.2024 - Current
- Technical SEO
- On-Page SEO
- Off-Page SEO
- PPC Campaigns
- Google Business Profile
- Technical Audits using Screaming Frog
- SEO Copywriting
- Google GA4 Analytics
- Digital Marketing
- Utilized search engine optimization SEO techniques to increase website traffic and rankings.
- Designed and managed websites, incorporating SEO best practices to maximise visibility.
- Engaged in competitor analysis to benchmark and surpass their SEO strategies effectively.
- Implemented SEO strategies in articles to improve visibility and reader engagement metrics.
- Utilized SEO principles to write optimized web content, improving search engine rankings.
- Completed keyword research to implement trends into blogs for SEO purposes.
- Performed technical SEO audits, identifying and resolving issues that hindered website performance.
- Internal & External Link-building & Citations
- Building Topical Authority
- Google Search Console Indexing Issues
- Creative media, etc
- Optimized website content for SEO, improving organic search rankings and visitor traffic.
- Researched SEO keywords to develop strategies aligning with goals.
- Continually updated knowledge of SEO trends to keep strategies effective and relevant.
SEO Analyst - Digital Marketing
4-Wheel Drive Guide
02.2019 - 12.2023
- Enhanced user experience on websites through site speed optimization efforts, resulting in reduced bounce rates and increased time spent on site.
- Improved website rankings by conducting keyword research and implementing on-page optimization strategies.
- Stayed up-to-date with industry trends, algorithm updates, and emerging technologies to ensure best practices were consistently applied throughout all projects.
- Successfully executed technical SEO audits to identify issues affecting website performance and recommended actionable solutions for improvement.
- Enhanced online visibility by creating high-quality, shareable content optimized for search engines.
- Optimized existing web content to improve search engine rankings and user experience.
- Implemented effective link building strategies to drive referral traffic and increase domain authority for clients'' websites.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Researched and analyzed industry trends to inform search marketing strategies.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
SEO Project Manager
VERM-X Pest Control
01.2014 - 06.2019
- Utilized various tools such as Google Search Console, SEMrush for data-driven decision-making in optimizing SEO efforts.
- Regular tracking and analysis of key metrics.
- Develop high-quality, SEO-friendly articles, contributing to overall website authority.
Data Modelling & DBA Operations
Sybase & SAP
01.2007 - 01.2014
- DBA Operations
- Certified Database Warehouse Expert in Sybase IQ
- Data Warehouse Operations
- Sybase ASE RDBM
- Sybase Power Designer Database Modelling
- SAP Hanna In-Memory DB
- Contracted to DBA Engen and Vodacom as a DBA
Web Developer
LPA Solutions
01.2000 - 01.2006
- Web Development
- Business Process Modelling
- Digital Marketing
- Contracted to Eskom in JHB for 2 Years
- Contracted to Mercedes Benz in East London for 1 Year
- Optimised website loading times by compressing images and minimising code, enhancing user satisfaction.
- Utilised JavaScript, HTML, and CSS to create interactive and visually appealing web pages.
Education
No Degree - SEO Certified
Hubspot
Online02-2024
A - Web Development, Web Design, Networking
ISU Campus
01.2000
Electrical Engineering NQF4 - Technical Drawings NQF4, Math, Physics, English, Afrikaans
Princeton Senior Secondary Technical High
01.1996
Skills
- Technical SEO
- On-Page & Off-Page SEO
- Keyword Research
- Google Analytics & Webmaster Tools
- Digital Marketing
- Link Building
- SEO consultancy
- Results-Driven approach
- Proactive optimization strategies
- Market research proficiency
- Understanding of ranking factors
- Local search optimization
- Knowledge of Google algorithms
- Copywriting
Hobbies and Interests
- SEO Algorithms & Trends
- 4WD Dynamics
- Kayak Fishing
- Mountain Biking
- Gym & Fitness
Languages
Afrikaans
Upper Intermediate
B2
English
Proficient
C2
Certification
- Search Engine Optimization (SEO) Certification - Hubspot.
- SEO II Certified (SEO) - Hubspot
- Google Analytics Certified - Hubspot
- A Link Building Masterclass - Udemy CoC
- The Ultimate SEO Training 2025 - Udemy CoC
- Advanced SEO Strategies 2025 - Udemy CoC
- Sybase IQ Data Warehouse Certified
- SAP HANA Certified
- ASE RDBMS Certified
- Power Designer Data modelling tool Certified
Accomplishments
- Developed an revenue generating affiliate website from scratch within 18 months that generated over 250 000 organic page views a month and a revenue of 9-12K USD monthly revenue. This I achieved within 18 months.
- Developed a local pest control service based website in 2014 that still ranks on page 1 for most targeted keywords today
- Recently developed a local pest control service based website that is already ranking on page 1 in the top 3-5 organic SERP positions for most of my targeted keywords after only 5 months of SEO. This i achieved in a highly competitive local market.
- Out-ranked all the local competition after only 3 months on the Google Business Profile listing and growing steadily. Ranking #1 for the most coveted keyword in the industry.
- Generating daily leads through my local ad campaign targeting specific keywords and areas with a minimal budget.
Personal Information
Age: 45
Gender: Male
Race: Coloured
Nationality: South African
Career goals
- Continue honing my craft to become the best SEO I can.
- Growing and learning by staying abreast with the industry trends and standards.
- Progress toward eventually leading a team of SEO professionals
Timeline
SEO Specialist and Webmaster Operations
VERM-TECH Pest Control
01.2024 - Current
SEO Analyst - Digital Marketing
4-Wheel Drive Guide
02.2019 - 12.2023
SEO Project Manager
VERM-X Pest Control
01.2014 - 06.2019
Data Modelling & DBA Operations
Sybase & SAP
01.2007 - 01.2014
Web Developer
LPA Solutions
01.2000 - 01.2006
Electrical Engineering NQF4 - Technical Drawings NQF4, Math, Physics, English, Afrikaans
Princeton Senior Secondary Technical High
No Degree - SEO Certified
Hubspot
A - Web Development, Web Design, Networking
ISU Campus
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