Jacques Prinsloo

Oversee a portfolio of international brands including Bulgari, Hermes, Coach, Van Cleef and Arpels, Elemis and Moncler.

• Directly manage team of 3 brand managers and 2 marketing assistants
• Role requires strong commercial/analytical ability due to involvement of setting sales budgets, forecasting, P&L reviews, marketing budget setting
• Building brand principal relationships and communicating and sharing marketing vision within wider departments to ensure strategy is executed
• Building brand principal relationships and communicating and sharing marketing vision within wider departments to ensure strategy is executedx
• Responsible for execution of annual marketing calendar which includes enabling Sales Team in the execution of all brand plans
• Determine strategic direction for brands in Sub-Saharan Africa
• Lead brand team to work in partnership with all stakeholders (internal and external) to ensure effective and successful management of the division as whole
• Manage budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Analyze market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
• Execute comprehensive marketing plans that consistently achieved targets for increased revenue.

The purpose of the role was to develop the BVLGARI brand in South Africa through optimum use of the A&P investment tools, ensuring a 360̊ approach to all marketing strategies, ultimately growing market share and brand image in South Africa.

I was responsible for the strategic HR direction of the Prestige Cosmetics Group, as well as the core day-to-day running of the department in the organization. I worked closely with the CEO and COO on a daily basis to ensure the people strategy of the company gets executed.