Jacques Coetzee

• Consult with five external service providers to enhance brand knowledge and client content sharing based on feedback and Q&A sessions.
• Assist the market intelligence team in researching annual market trends to identify customer needs and preferences for strategic planning.
• Cultivate relationships with 21 key stakeholders, vendors, and industry influencers to create positive brand experiences.
• Create and managed budgets to maximize brand reach and engagement, which resulted in 5% growth in 2020 and 2021.
• Manage and oversee 15 creative projects to drive quality, accuracy, and deadline management.
• Spearhead strategic brand plans to increase market share and brand awareness.
• Integrate nine new web functionalities and product changes into marketing messages to drive customer awareness and engagement and maximize profits.
• Develop and execute branding campaigns to educate target audiences on product features, benefits, and values through 14 campaigns.
• Continuously maintained and improve company's reputation and positive image in media markets served.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Analyze and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Launch four long-term successful digital marketing campaigns over 7 years that achieved goals for increased website traffic of 7%.
• Optimize eight email campaigns to increase open and click-through rates.
• Manage website visibility through implementation of SEO strategies.
• Create and managed social media campaigns to increase brand engagement by 314% in 2022.
• Coordinate with four design and media teams to develop high-quality creative assets.
• Mentor seven managers and supervisors on best practices and protocols to maximize productivity.

• Assist with day-to-day operations, working efficiently and productively with all 111 team members and four transversal brands.
• Self-motivated, with a strong sense of personal responsibility.
• Proven ability to develop and implement 22 creative campaign solutions to achieve revenue targets.
• Strengthen communication skills through daily interactions with others via newsletters, intercommunication updates, and online tools like screensavers and IVR.
• Develop strong communication and organizational skills through working on four transversal group projects.
• Adaptable and proficient in learning new concepts quickly and efficiently.
• Demonstrate strong organizational and time management skills while managing multiple projects.
• Act as a team leader in group projects, delegating tasks and providing feedback.
• Excellent communication skills, both verbal and written.
• Demonstrate leadership skills in managing projects from concept to completion.
• Developed strong organizational and communication skills through coursework and volunteer activities
• Gained strong leadership skills by managing projects from start to finish.
• Cultivated interpersonal skills by building positive relationships with others.
• Excellent communication skills, both verbal and written.

Cultivated interpersonal skills by establishing trusting bonds with 75 team members and 11 direct reports.

• Worked flexible hours across night, weekend, and holiday shifts.
• Developed 30+ communication campaigns with powerful solutions for difficult situations using strong analytical and problem-solving skills.
• Offered expert services and supported a dynamic workplace.
• Demonstrated ability to work effectively and collaboratively by taking part in team projects.
• Demonstrated strong organizational and time management skills while managing multiple projects.
• Used critical thinking to break down problems, evaluate solutions, and make decisions.
• Projects with tight deadlines were completed successfully in busy setting.
• Worked well in team setting, providing support and guidance.
• Showed courtesy, friendliness, and willingness to assist when required.
• Acquired new technology and six new software applications quickly and adapted to them, for example, SAP, AdTrack, Media Manager, Rams, Tams, and ISO implementation.
• Developed and maintained courteous and effective working relationships.
• Passionate about learning and committed to continual improvement.
• Gained extensive knowledge in data entry, analysis, and reporting.
• Responsible for R192 million in total billing to clients.

• Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Continually maintained and improved the company's reputation and positive image in markets served.
• Captured new customers by optimizing business strategies for launching products to diversify offerings.
• Coordinated with design and media teams to develop high-quality creative assets.
• Conducted market research to identify new opportunities and target markets.
• Managed budget allocation and resource utilization across 22 fully integrated creative campaigns to maximize marketing ROI.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• KPIs were analyzed and reported on to support and show success of marketing campaigns.
• Developed monthly creative presentations, trend reports, competitor reports, and advertising reports.
• Generated sponsorships with related and partnering entities, including 5 external agencies, to enhance marketing objectives.
• Created and managed social media campaigns to increase brand engagement by 15%.
• Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.

• Boosted brand awareness and generated leads by 32% over period of employment while managing internal and external marketing campaigns and programs.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns, and promotions.
• Established thematic tone for content or genres by collaborating with writers and graphic designers.
• Performed market segmentation, targeting, and positioning for each product line.
• Executed search engine marketing, advertising, and public relations campaigns to generate demand and sales, leading to 18% sales growth.
• Utilized market trends and target audience statistics to effectively and appropriately market products.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Researched and developed trends to stay updated with new ideas and marketing practices.
• Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Continuously improved and maintained company's standing and goodwill in target markets it served.
• Wrote and distributed press releases to increase brand visibility.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Mentored local personnel on best practices and protocols to maximize brand personality and on-air elements, including jingles, self-promotions, and cross-promotions.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Devised annual content strategy with station management to effectively engage target audiences.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Generated sponsorships with related and partnering entities, including agencies, media agencies, and third-party sponsorships, to enhance marketing objectives.
• Coordinated with 3 design and media teams to develop high-quality creative assets.
• Captured new customers by optimizing business strategies and launching on-air products to diversify offerings, for example, Toyota 4X4 Club.

Championed the management of national accounts and successfully increased volumes by 25% for clients like Wimpy, Busta’s, Nando’s, KFC, Chicken Licken, Pizza Perfect, SAA, and British Airways.

• Gained strong leadership skills by managing projects from start to finish.
• Skilled at working independently and collaboratively in team environment.
• High levels of initiative and creativity were displayed while tackling challenging tasks, like street vendor launches and office vendor distribution.
• Delivered services to customer locations within specific timeframes.
• Demonstrated strong organizational and time management skills while managing multiple projects.
• Developed and maintained courteous and effective working relationships.
• Demonstrated creativity and resourcefulness through development of innovative solutions.
• Exercised leadership capabilities by successfully motivating and inspiring agents, merchandisers, and sales support personnel.
• Excellent communication skills, both verbal and written.
• Passionate about learning and committed to continual improvement.
• Exhibited ability to work effectively and collaboratively by taking part in team projects.
• Used critical thinking to analyze issues, assess solutions, and make choices.
• Learned and adapted quickly to new technology and software applications.
• Gained extensive knowledge in data entry, analysis and reporting
• Assisted with day-to-day operations, working efficiently and productively with all team members, and also acted as office manager when general manager was out of office.
• Delivered distribution services to customer locations within specific timeframes from factory to agencies and clients central distribution centers.

• Implemented thorough marketing strategies that consistently increased revenue by 15%.
• Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Maintained and enhanced company's standing and goodwill in markets it served.
• Conducted market research to identify new opportunities and target markets.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Captured new customers by optimizing business strategies and launching applicable products to diversify offerings.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Managed budget allocation and resource utilization to maximize marketing ROI through dealer competitions, in-store merchandising, and optimized product placement.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Mentored local personnel on best practices and protocols to maximize productivity.
• Development of innovative presentations, trend reports, advertisements, and dealer promotions.

• Develop and deliver engaging sales presentations to convey product benefits.
• Create professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.
• Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
• Retain excellent client satisfaction ratings through outstanding service delivery.
• Generate weekly and monthly reports on sales performance to provide recommendations to meet sales goals.
• Through networking and attendance at industry events, 150+ new leads were produced.
• Manage customer accounts to secure customer satisfaction and repeat business.
• Collaborate with cross-functional teams to identify and address customer needs.
• To improve sales presentations, a thorough understanding of products, services, and rivals was developed and maintained.
• To boost profits, sales strategies and merchandising training were developed and put into use.
• Negotiate contracts with clients and form connections with important personnel.
• Met with clients to determine needs, discuss tailored solutions, and close deals.
• Develop and maintain strong working relationships with professionals in assigned territory.
• Quote prices, credit terms, and other bid specifications
• Foster lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty solutions and expanded client base.
• Negotiated prices, terms of sales, and service agreements
• Sales growth was achieved by completing entire sales cycle, from lead generation to conversion and closing.
• Inform customers of promotions to increase sales productivity and volume.
• Perform effectively in self-directed work environment, managing day-to-day operations and decisions.
• Attend monthly sales meetings and quarterly sales trainings.
• Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
• Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
• To review current services and increase sales opportunities, meet with existing customers on monthly basis.
• Gained customer trust and confidence by demonstrating compelling, persuasive, and composed professional demeanor.
• Consult businesses to provide accurate details on delivery of goods and services.
• Collaborate with sales team to achieve goals while consistently meeting or exceeding individual quotas.
• After-sale service is monitored, and prompt, efficient problem-solving is put into practice.
• Serve customers with knowledgeable, friendly support at every stage of shopping and purchasing.
• By offering product tastings, wet product demonstrations, and customer-focused product solutions, you can encourage conversion of casual shoppers into clients.
• To encourage long-term business growth, develop relationships with community and customers.
• Identified 150+ new business opportunities through cold calling, networking, marketing, and prospective database leads.

• Greet and assist guests by gathering information pertaining to reservations or requests.
• Offer appropriate reservation options based on expected attendees when coordinating events.
• Prepare monthly stock audits for review.
• To make sure standards are met, monitor and evaluate employee performance.
• Daily management of hotel facility's operations, including staff scheduling and financial management.
• Negotiate with vendors to obtain favorable rates for goods and services while maintaining good working relationships.
• Maintain well-regarded concierge services to provide guests with assistance and convenient information about local attractions.
• Participate in financial activities such as setting room rates, establishing budgets, and allocating funds to departments.
• Solicit and review guest feedback, and promptly resolve complaints.
• Create and disseminate promotional materials for hotels and noteworthy occasions like Christmas, Mother's Day, and weddings.
• Establish and uphold high standards, promoting great customer service and assistance to guests.
• Manage daily operations of 88-person hotel with 122 rooms.
• Provide dependable and efficient security services to promote safe lodging environment.
• Increased customer service ratings through personable service.
• Booked and negotiated large groups at most affordable rates for weddings, conferences, seminars, and other events.
• Handled guest complaints and offered complimentary services to maintain high guest satisfaction rates.
• Seven front desk agents were under direct supervision and assisted with problem-solving during shifts.
• Coordinated with waitstaff to regularly clean service areas like buffet areas and refill hot and cold items quickly.