Accounting software expert level
Jacquelene Bekker
Senior Indirect Sales/Channel Management
Beverley AH
Summary
Dynamic professional with extensive experience at Sage, excelling in business growth and customer relationship management. Proven track record in developing channel strategies that increased regional sales and enhanced partner performance. Skilled in pipeline development and fostering strong relationships, driving significant improvements in collaboration and operational efficiency.
Overview
21
21
years of professional experience
Work History
Accountants Lead Sage Business Cloud
Sage
01.2020 - 06.2024
- Developed and maintained strong relationships with external auditors, ensuring smooth and efficient audit process.
- Managed key partner relationships, resulting in improved collaboration and business growth.
- Negotiated contracts with potential partners, securing favorable terms for our organization.
- Implemented performance metrics to evaluate and optimize partner effectiveness.
- Increased regional sales by developing and implementing effective channel strategies.
- Collaborated with marketing team on targeted campaigns for increased visibility in the region.
- Streamlined communication between internal teams and channel partners, improving overall efficiency.
- Monitored competitor activity within the region, adjusting strategies as needed to maintain a competitive edge.
- Organized regular training sessions and workshops for partners, keeping them updated on product developments and best practices.
- Analyzed online sales data and developed action plans to improve margin, revenue and processes.
- Liaised with product marketing and sales teams to support strategic planning, testing and execution of initiatives for e-commerce websites.
- Interviewed, hired and trained sales team members to establish sufficient phone coverage during holiday peak periods.
- Diagnosed and resolved technical challenges for customers to facilitate online order process.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Implemented systems and procedures to increase sales.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Territory Channel Manager
Sage
06.2014 - 01.2020
- Collaborated with internal teams to deliver high-quality training programs for partner sales teams, enhancing their product knowledge and selling skills.
- Implemented regular touchpoints with channel partners to maintain strong relationships, provide updates on product developments, and address any concerns or challenges.
- Drove continuous improvement within the channel program by soliciting feedback from partners on needs or concerns related to products or services offered.
- Organized quarterly business reviews with top-performing partners to assess progress towards shared objectives, celebrate successes, and address challenges proactively.
- Recognized and rewarded high-performing partners through incentives, promotions, and exclusive access to resources to encourage continued success in the territory.
- Monitored performance metrics, providing regular feedback and support to improve partner satisfaction and overall results.
- Evaluated partner performance regularly, identifying areas of improvement and implementing corrective actions as needed.
- Enabled cross-functional collaboration between sales, marketing, finance, operations, technical support staff across partnered organizations for better efficiency.
- Streamlined processes within the partner ecosystem to reduce operational complexity while improving response times for customer inquiries or support requests.
- Forecasted sales accurately based on historical data analysis which enabled proper allocation resources within our partner ecosystem.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Channel Manager
Sage
02.2003 - 01.2014
- Streamlined communication between internal teams and channel partners, improving overall efficiency in the sales process.
- Drove and delivered sales leads to convert into new business.
- Leveraged data-driven analytics tools to inform decision-making processes around resource allocation within various channels.
- Spearheaded initiatives aimed at improving product knowledge among channel partners through workshops, webinars, and other learning resources.
- Provided comprehensive training programs for new channel partners, equipping them with knowledge on products and services.
- Maintained an up-to-date understanding of industry developments, ensuring that our channel strategy remained nimble and responsive to emerging market demands.
- Developed solid working knowledge of products to understand benefits to potential customers.
- Coordinated sales activities with partners and resellers to identify and close new business.
- Implemented efficient reporting systems for tracking channel partner progress toward goals and objectives.
- Met and exceeded targets and growth metrics within assigned partner accounts.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
Skills
Customer relationship management
Business growth
Business development
Relationship building
Channels and distribution knowledge
Goals and performance
Pipeline development
Marketing expertise
Market penetration strategies
Client acquisition
Operations
Systems and software expertise
Client relationship management
Software
Timeline
Accountants Lead Sage Business Cloud
Sage
01.2020 - 06.2024
Territory Channel Manager
Sage
06.2014 - 01.2020
Channel Manager
Sage
02.2003 - 01.2014