Office suite
Jaco Pienaar (CM) SA
Senior Business Development And Marketing Manager
3 Weaver Street, Sonstraal Heights, Cape Town
Summary
Strategic-minded and professional Chartered Marketer with expertise in Sales and Marketing. Offering 18 years of experience developing and maximizing sales and marketing.
Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and distribution channels to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.
Dedicated financial services industry professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
18
18
years of professional experience
8
8
years of post-secondary education
4
4
Certifications
2
2
Languages
Work History
SENIOR BUSINESS DEVELOPMENT MANAGER
JUST SOUTH AFRICA
CAPE TOWN
05.2017 - Current
- I am responsible for building and maintaining strategic partner relationships that support the achievement of Just SA's business objectives in line with the company's business plan and distribution strategy in the independent financial advisor market (IFA), the employee benefits market, and other distribution opportunities.
- I partner and deliver presentations with asset managers such as Sygnia, Naviga, Efficient, Citadel, and PPS Investment accounts to market their guaranteed annuity portfolio in their living annuity solutions
- I further engage with the IFA market for standalone business
- My role includes presenting default annuity strategies to various companies and pension funds
- Manage and lead partner on key accounts and stakeholders of major investment companies, including the Efficient Group, Sygnia Asset Management, Citadel, and PPS Investments
- Liaise with the key accounts sales and marketing teams to manage sales and marketing projects encompassing the design of marketing materials, newsletters, articles, and marketing briefs
- Guide and provide sales, pricing, and marketing input to enhance growth and launch new products with product actuaries
- Member of the Employment Engagement Committee and Member of the Employment Equity Committee.
- Identified key products, services and customers and used data to devise innovative sales and marketing plans enabling dramatic growth.
- Consulted with product development teams to enhance products based on customer interest data.
- Collaborated with company departments to develop new strategies to capitalize on emerging customer and market trends.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Developed and promoted successful company sales and account management personnel into leadership positions to drive company growth.
- Collaborated with sales and marketing departments to support project rollout.
REGIONAL SALES MANAGER
PPS INSURANCE AND INVESTMENTS
JOHANNESBURG
12.2013 - 04.2017
- Guided the overall management functions for the JHB West, JHB South, and Vaal regions within the IFA space
- Exceeded targets by building, directing and motivating high-performing sales team.
- Utilized a consultative approach to diagnose customers' needs
- Trained and directed a team of 22 personnel with over 450 accounts, including graduate marketing specialists and business development managers.
PRODUCT MARKETING SPECIALIST
PPS INSURANCE AND INVESTMENTS
JOHANNESBURG
03.2011 - 11.2013
- Founded and led the technical product marketing unit responsible for project management, researching and developing new products, competitive analysis, and defining marketing strategies and materials
- Collaborated with internal and external agency teams to create innovative plans and implemented marketing plans that drove awareness, engagement, and product adoption.
BUSINESS DEVELOPMENT AND MARKETING CONSULTANT
PPS INSURANCE AND INVESTMENTS
VARIOUS
05.2006 - 02.2011
- The role involved business development and relationship management functions within a base of Intermediaries
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
LECTURER
THE INSTITUTE OF MARKETING MANAGEMENT
STELLENBOSCH
05.2020 - Current
- Used variety of learning modalities and support materials to facilitate learning process and accentuate presentations.
- Evaluated and revised lesson plans and course content to achieve student-centered learning.
Education
M.PHIL - MARKETING
THE INSTITUTE OF MARKETING MANAGEMENT (IMM) GRADUATE SCHOOL
JOHANNESBURG 01.2021 - Current
SENIOR MANAGEMENT DIPLOMA - GENERAL MANAGER
SDA BOCONNI SCHOOL OF MANAGEMENT
ITALY 05.2022 - 07.2022
MASTER'S DEGREE IN BUSINESS LEADERSHIP (MBL) - STRATEGY, LEADERSHIP AND MARKETING
UNIVERSITY OF SOUTH AFRICA (UNISA) SCHOOL OF BUSINESS LEADERSHIP
JOHANNESBURG 01.2014 - 12.2016
BACHELOR OF ARTS - INDUSTRIAL PSYCHOLOGY
UNIVERSITY OF SOUTH AFRICA (UNISA)
JOHANNESBURG 01.2009 - 12.2011
HIGHER NATIONAL CERTIFICATE - WEALTH MANAGEMENT (RFP 3)
INSURANCE SECTOR EDUCATION AND TRAINING AUTHORITY
JOHANNESBURG 06.2006 - 12.2006
Skills
Project & Business Oversightundefined
Certification
Class of business training (Investments, long-term insurance, pension funds, structured deposits) (2018) – Milpark Business School;
Affiliations
- MARKETING ASSOCIATION OF SOUTH AFRICA – CHARTERED MARKETER MEMBER NUMBER CM21002
- MEMBER OF THE FINANCIAL PLANNING INSTITUTE – MEMBER NUMBER: 130265 (MAY 2016 TO PRESENT)
- INSTITUTE OF DIRECTORS – MEMBER NUMBER 63246448
Accomplishments
- PPS Performers Club (2012 – 2014) Outstanding performance for Head Office staff; Top Regional Sales Manager (2016); PPS Investment and Risk Consultant of the year (2009); Top Five Investment and Risk Consultant – 2008 – (2012).
Software
CRM Systems
Timeline
SENIOR MANAGEMENT DIPLOMA - GENERAL MANAGER
SDA BOCONNI SCHOOL OF MANAGEMENT
05.2022 - 07.2022
M.PHIL - MARKETING
THE INSTITUTE OF MARKETING MANAGEMENT (IMM) GRADUATE SCHOOL
01.2021 - Current
LECTURER
THE INSTITUTE OF MARKETING MANAGEMENT
05.2020 - Current
Class of business training (Investments, long-term insurance, pension funds, structured deposits) (2018) – Milpark Business School;
06-2018
Retirement trustee toolkit - FSCA
06-2018
SENIOR BUSINESS DEVELOPMENT MANAGER
JUST SOUTH AFRICA
05.2017 - Current
RE-5 – Moonstone Business School of Excellence
04-2016
MASTER'S DEGREE IN BUSINESS LEADERSHIP (MBL) - STRATEGY, LEADERSHIP AND MARKETING
UNIVERSITY OF SOUTH AFRICA (UNISA) SCHOOL OF BUSINESS LEADERSHIP
01.2014 - 12.2016
REGIONAL SALES MANAGER
PPS INSURANCE AND INVESTMENTS
12.2013 - 04.2017
RE-1 – Moonstone Business School of Excellence
03-2013
PRODUCT MARKETING SPECIALIST
PPS INSURANCE AND INVESTMENTS
03.2011 - 11.2013
BACHELOR OF ARTS - INDUSTRIAL PSYCHOLOGY
UNIVERSITY OF SOUTH AFRICA (UNISA)
01.2009 - 12.2011
HIGHER NATIONAL CERTIFICATE - WEALTH MANAGEMENT (RFP 3)
INSURANCE SECTOR EDUCATION AND TRAINING AUTHORITY
06.2006 - 12.2006
BUSINESS DEVELOPMENT AND MARKETING CONSULTANT
PPS INSURANCE AND INVESTMENTS
05.2006 - 02.2011
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