JACO NEL
Management
Newcastle
Summary
Enthusiastic Sales and Customer Service professional with expertise in communication and negotiating. Driven to provide superior quality customer service. Innovative in leveraging extensive knowledge of products and services as well as creating solutions for customers to drive loyalty, retention and revenue. Highly adept at training, managing, coaching and mentoring sales and customer service associates with talent for interacting with staff at all levels of organization and public.
Overview
10
10
years of professional experience
Work History
Sales Representative
Trentyre Newcastle
01.2010
- Sales/Retail – Consumer, TBR & OTR, maintaining & growing customer base
- Weekly Wages of all staff
- Land surveys – Fleet routes/Yard and mining sites
- Tyre surveys – Weekly or monthly tire analysis
- Tyre performance tracking
- Operational training – Fitting and stripping/ vehicle operation.
Country Manager
Matrax Tyres
01.2023 - Current
- Increase sales and increase diversification in Africa
- Grow Matrax footprint in African marke.t
- Gain new route to markets
- Stock & requirement forecasting
- Manufacturing tracking and forecasting
- Risks and operations
- Track and achieve Volume, GP & EBIT Targets
- Sales tracking and executions
- Gathered information on competitor activities and market trends to enhance strategic decision-making.
- Secured consistent stock supply by providing accurate sales forecasts and managing shipments appropriately.
- Negotiated with service providers and vendors to improve margins, saving annually.
- Devised promotional and advertising plans to enhance product positioning and global brand marketing development.
- Researched Africa thoroughly to adapt sales strategies accordingly.
- Maintained and expanded customer base by counseling sales representatives, building and maintaining rapport with customers and identifying new customer opportunities.
- Maintained professional, organized, and safe environment for employees and patrons.
- Cross-trained existing employees to maximize team agility and performance.
- Accomplished multiple tasks within established timeframes.
- Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
- Improved marketing to attract new customers and promote business.
- Controlled costs to keep business operating within budget and increase profits.
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
- Planned and budgeted accurately to provide business with resources needed to operate smoothly.
- Developed and implemented business strategies to achieve business goals and stay competitive.
- Managed and motivated employees to be productive and engaged in work.
- Developed and maintained relationships with customers and suppliers through account development.
- Onboarded new employees with training and new hire documentation.
Country & OE Manager
Goodyear SA
01.2021 - 01.2023
- Increase sales and increase diversification in SA
- South Africa – Oversee Barloworld and, accounts as well as all other original equipment accounts
- Stock & requirement forecasting
- Manufacturing tracking and forecasting
- Mining tenders & Vendor applications
- SA Port Growth 2022 – Mapping of all port opportunities
- TKPH study’s
- Risks and operations
- Track and achieve Volume, GP & EBIT Targets
- Sales tracking and executions
- Attend Marketing & Mining Expo
- Licensed Training Facilitator – Basic tire knowledge, operator training and performance and technical training
- Manage all relevant South African Goodyear representatives
- Performance data capturing
- Customer Payments receivables
- Collaborate with sales teams on customer expectations, contractual obligations & supply demand
- Update Goodyear online data base and portal
- Developed and maintained relationships with customers and suppliers through account development.
- Accomplished multiple tasks within established timeframes.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Maximized performance by monitoring daily activities and mentoring team members.
- Maintained professional, organized, and safe environment for employees and patrons.
- Cross-trained existing employees to maximize team agility and performance.
- Developed and implemented business strategies to achieve business goals and stay competitive.
- Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
- Improved marketing to attract new customers and promote business.
- Controlled costs to keep business operating within budget and increase profits.
- Improved safety procedures to create safe working conditions for workers.
- Managed and motivated employees to be productive and engaged in work.
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
- Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Defined clear targets and objectives
- Managed senior-level personnel working in marketing and sales capacities.
- Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.
- Identified and communicated customer needs to supply chain capacity and quality teams.
- Leveraged data and analytics to make informed decisions and drive business improvements.
OTR Manager Sub Saharan Africa
Goodyear – SA
01.2019 - 01.2021
- General and Strategic sales to assist with Growth and increase SOM
- Grow Goodyear footprint in African market
- Grow OTR and Commercial direct accounts
- Identify and support route to markets in all African countries
- Stock forecasting and sourcing from USA, China, SA & Indonesia
- Attend and complete Mining tenders
- Tasked to increase SSA Port SOM 2021
- Site study’s
- TKPH study’s
- Load study
- Tracking (GY Em track 4) program training and operation – Tire performance program
- Risks and operations Monthly and quarterly
- Marketing as well as new and current shop layouts
- Promotional and Sellout Campaigns
- Licensed Training Facilitator – Basic tire Knowledge, operator Training and performance and technical training.
- Cross-trained existing employees to maximize team agility and performance.
- Developed and maintained relationships with customers and suppliers through account development.
- Accomplished multiple tasks within established timeframes.
- Maintained professional, organized, and safe environment for employees and patrons.
- Maximized performance by monitoring daily activities and mentoring team members.
- Onboarded new employees with training and new hire documentation.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Improved marketing to attract new customers and promote business.
- Managed and motivated employees to be productive and engaged in work.
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
- Planned and budgeted accurately to provide business with resources needed to operate smoothly.
- Controlled costs to keep business operating within budget and increase profits.
- Improved safety procedures to create safe working conditions for workers.
- Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Launched quality assurance practices for each phase of development
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Developed detailed plans based on broad guidance and direction.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.
- Defined clear targets and objectives and communicated to other team members.
- Identified and communicated customer needs to supply chain capacity and quality teams.
- Established team priorities, maintained schedules and monitored performance.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Managed senior-level personnel working in marketing and sales capacities.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
OTR Key Accounts Manager
Trentyre – KZN
01.2018 - 01.2019
- Sales/Retail of all Goodyear OTR
- Grow and maintain all Trentyre branches in KZN business in the Transport fleets, mining, construction, and port fleets
- Managing all Trentyre branches Sales Representatives
- Ensuring Premium and Non-Premium targets are reached on a monthly and quarterly basis for all relevant areas and branches
- EBIT & GP Targets are reached yearly
- Site study’s
- TKPH Study
- Tyre performance tracking
- Operational training
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
- Improved account management by predicting potential competitive threats and outlining proactive solutions.
- Trained teams to optimize service delivery in alignment with individual needs to boost customer satisfaction.
- Built and maintained strong client relationships to drive business growth.
- Analyzed key competitors to respond to competitive threats.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
Sales Representative
Trentyre Richards Bay
01.2017 - 01.2018
- Sales/Retail- Consumer, TBR & OTR maintaining client base and growing customer base
- Grow Commercial sales and direct fleet accounts in Swaziland
- Tyre surveys- Weekly or monthly tire analysis
- Tyre performance tracking
- TKPH Study – CPK Analysis
- Health and safety rep (SHE rep)
- Operational training- Stripping and fitting/ vehicle operation.
- Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Trained and mentored new sales representatives.
- Retained excellent client satisfaction ratings through outstanding service delivery.
- Developed and delivered engaging sales presentations to convey product benefits.
- Negotiated contracts with clients and developed relationships with key personnel.
- Generated new leads through networking and attending industry events.
- Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals.
Sales Representative
Trentyre South Coast Road
01.2014 - 01.2017
- Sales/Retail – Consumer, TBR & OTR, maintaining & growing customer base
- Grow Commercial sales and direct fleet accounts
- Land surveys- Fleet routes/Yard and mining sites
- Tyre surveys- Weekly or monthly tire analysis
- Tyre performance tracking
- Operational training- Fitting and stripping/vehicle operation
- Health and safety rep (SHE rep)
- Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Retained excellent client satisfaction ratings through outstanding service delivery.
- Developed and delivered engaging sales presentations to convey product benefits.
- Negotiated contracts with clients and developed relationships with key personnel.
- Generated new leads through networking and attending industry events.
- Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals.
Education
Grade 12 -
Ladysmith High School
Skills
Lead Generation
Lead Prospecting
Business Development
Revenue Generation
Client Service
Account Management
Sales Closing
Account Development
Client Account Management
Account Servicing
Network Development
Sales Forecasting
Sales Development
Competitor Research
Customer Service
Sales Presentations
Product and Service Knowledge
Promotional Planning
Product Promotions
Contract Negotiations
Territory Management
Product and Service Sales
Cold-Calling
Customer Relationship Building
Relationship Selling
Product Merchandising
Staff Training
Accomplishments
- I established new route to market in Mauritius which allowed Goodyear to import Consumer, TBR & OTR to Mauritius for the first time in 10 years
- Received an award from Goodyear in 2014 – sold most truck tyres in South Africa YTD
- Business master’s certificate from Goodyear
- Advance Excel
- Resolved product issue through consumer testing.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Led a low-performing sales team to become the only one in the region to exceed first quarter objectives.
Timeline
Country Manager
Matrax Tyres
01.2023 - Current
Country & OE Manager
Goodyear SA
01.2021 - 01.2023
OTR Manager Sub Saharan Africa
Goodyear – SA
01.2019 - 01.2021
OTR Key Accounts Manager
Trentyre – KZN
01.2018 - 01.2019
Sales Representative
Trentyre Richards Bay
01.2017 - 01.2018
Sales Representative
Trentyre South Coast Road
01.2014 - 01.2017
Sales Representative
Trentyre Newcastle
01.2010
Grade 12 -
Ladysmith High School