Jackie Etter
Business Development, Marketing Management
Western Cape
Summary
Highly Passionate and Results focused Business Manager, with solid Business Development and Marketing Management experience within the FMCG industry, spanning across Eastern and Southern Africa. An analytical and innovative thinker with a proficiency in developing and executing Strategies for profitable growth. A strong communicator with a love for helping to build, grow, motivate and mentor, diverse and effective teams.
Overview
17
17
years of professional experience
7
7
Certifications
2
2
Languages
Work History
Cluster Business Manager
Nestlé Nutrition
7 2022 - 11.2023
- Lead, Develop & Execute Business & Marketing Strategy with proven results in delivering improved organic growth and bottom line profit.
- Manage Profit and Loss, forecasting, and pricing strategies
- Lead innovation and renovation pipeline.
- Manage streams of Business Managers, Marketing teams, Medical and Field operations.
- Strict compliance to all regulatory policy both external and internal
- Develop & sustain strong relationships with key stakeholders and customers.
Business Development Manager
Nestlé Nutrition
08.2019 - 06.2022
- Develop and Execute Business and Marketing strategy with double digit growth year on year.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Manage profit & Loss statement, forecasting and consistent supply into markets
- Lead Marketing and Medical Field Operations for implementation of communication, innovation, promotions, pricing, and distribution.
- Ensure strict adherence to all regulatory policy.
- Develop relationships with Key internal and external stakeholders.
Senior Brand Manager - Premium Infant Formula
Nestlé Nutrition
01.2015 - 07.2019
- Formulate and implement Category business strategy and annual commercial plan.
- Deliver Portfolio growth objectives. Analyze and influence Category P&L and effectively manage Category budgets.
- Manage innovation and renovation pipeline and launch to market.
- Conduct regular research for competitive edge.
- Effective collaboration with all key functions of Generating demand and Medical & support functions, to ensure effective implementation of Brand strategies
- Manage Brand Teams and develop marketing competencies of junior staff members.
Brand Manager - Infant Formula
Nestlé Nutrition
09.2012 - 12.2014
- Develop and implement of Integrated commercial Brand plans across multi-functional teams.
- Monitor key performance indicators for Brand health and growth.
- Analyse Brand P&L and influence profitability
- Monitor and analyse Health Care provider landscape, consumer, category, channel/customer and competitive information
- Cross functional collaboration across Generating demand, business support and Medical Teams
- Manage relations with external partners and agencies
- Provide input to volume forecasting and financial updates
- Lead new product development projects and launches in close collaboration with all key stakeholders.
Brand Manager
Nestlé Purina Pet Care SA
03.2009 - 08.2012
- Lead the development of the Brand Marketing plans for Purina ONE Cat & Dog Food, Friskies Dry and Wet Cat Food
- Lead multi-functional team to implement Brand plans and closely monitor the performance of the Brand
- Analyse Brand Profit and Loss and drive profitability of the brand
- Lead on-going analysis and review of Consumer, category, channel & customer and competitive information as part of situation assessment of brand performance and growth opportunities
- Build productive and collaborative work relationships with Sales team, consumer Market insights, Regional Category team, finance and supply chain to manage the brands day to day operations and, external partner and agencies
- Provide input to volume forecasting and financial updates and monitor key performance indicators
- Lead the launch of new product development and launch plans in close collaboration with Category and channel sales development teams.
Assistant Brand Manager
Nestlé Purina Pet Care SA
11.2007 - 02.2009
- Assisted in formulating Integrated annual commercial plans
- Assisted in the successful launch of new products by coordinating cross-functional teams.
- Maintained New product development process and system
- Assist in managing Brand expenditure for Marketing and Trade and manage Pre and post PFME evaluations.
- Develop and implement the activity grid and monitor market performance.
Field Sales Manager
Nestlé Purina Pet Care SA
09.2005 - 10.2007
- Led the Field Sales Operations network within the Johannesburg North and Western suburbs to deliver agreed objectives
- Set and Monitor Distributor sales staff performance to ensure achievement of agreed targets/KPIs (NPS, Call Coverage, Freshness, Speed to shelf new lines, trade STDs, pre-sell/compliance Numerical and Weighted Distribution etc.) Ensure the execution of the agreed channel category plans with implementation of strong cycle plans and Field Sales Plan in line with business KPI's
- Establish techniques to maximise field productivity and efficiency
- Training for new sales representatives
- Ensure adherence to all Company principles and policies.
Education
High School Diploma -
Stirling High School
East London 04.2001 -
Marketing Management
Institute of Marketing Management
Johannesburg 11.2008
Skills
Agile and Adaptable
undefinedCertification
Woman in Leadership - Gordon Institute of Business Science / 2020
References
Available upon request
Accomplishments
- NESTLÉ NUTRITION BEO Award
Exceeding Growth Objectives Delivering 2 Years of High Double- Digit Growth. Stretching Beyond the Set Limits Excelling on NLF Competencies, Complexities with & Perseverance. - Successful NESTRADE Model Launch in 2021, exceeding targets in Y1.
- Nestle Leadership Award - Effective Collaboration to Drive Business Results -2018.
- Infant Nutrition Health Care Professional Marketing Award - NAN PROTEINARIUM - 2017.
- Nestle leadership Award - Living the Nestle Leadership Behavior
2015. - Nutrition Award-Brand with most growth in a Growing up Milks
2013
Timeline
Business Development Manager
Nestlé Nutrition
08.2019 - 06.2022
Senior Brand Manager - Premium Infant Formula
Nestlé Nutrition
01.2015 - 07.2019
Brand Manager - Infant Formula
Nestlé Nutrition
09.2012 - 12.2014
Brand Manager
Nestlé Purina Pet Care SA
03.2009 - 08.2012
Assistant Brand Manager
Nestlé Purina Pet Care SA
11.2007 - 02.2009
Field Sales Manager
Nestlé Purina Pet Care SA
09.2005 - 10.2007
High School Diploma -
Stirling High School
04.2001 -
Cluster Business Manager
Nestlé Nutrition
7 2022 - 11.2023
Marketing Management
Institute of Marketing Management
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