Ivandro Remane

• Strategy Development: Develop and implement annual trade strategies aligned with commercial goals and objectives, Region, channel, and pack.
• Team Leadership: Lead and mentor the team, fostering an engaged and collaborative mindset and high-performance culture
• Retail Partnerships: Sign-off of new and revised commercial agreements, maintaining strong relationship with key retail partners to maximize brand presence and sales.
• Promotional Planning: Design and execute promotional campaigns and in-store activities to drive product visibility and sales, with creativity and innovation
• Market Analysis: Conduct market analysis and report reading to identify opportunities and trends in different channels and Regions
• Budget Management: Manage both CAPEX and OPEX, ensuring efficient allocation of resources, and optimized promotional budgets by monitoring ROI, adjusting spend as needed to maximize impact on sales growth.
• Performance Tracking: Initiated tracking systems to monitor performance of trade marketing initiatives
• Cross-Functional Collaboration: Work closely with Sales, Marketing, Revenue management, and other departments to ensure cohesive and effective marketing strategies.
• Achievements: 2024: Modern trade execution recovery.
• National market execution +30% vs PY, +15% vs. target.
• 2023: Sales package C23 closing below budget @ -3%

• Enhanced company reputation through community involvement and partnerships with local organizations.
• Fostered open communication between management teams to share best practices and solve problems.
• Implemented inventory control measures to minimize waste and optimize product availability.
• Boosted employee morale by creating a positive work environment that encouraged teamwork and professional growth.
• Collaborated with senior management on strategic planning to maximize profitability while maintaining quality.
• Maintained consistent messaging by collaborating cross-functionally with headquarters and regional teams.
• Managed budget development effectively to drive growth while being fiscally responsible.
• Developed strong vendor relationships to negotiate better pricing and delivery terms, optimizing supply chain efficiency.
• Implemented new product launches effectively, ensuring staff training and strategic inventory management.
• Led continuous improvement efforts in sales strategies.
• Monitored competitor activity and adapted strategies to maintain a competitive edge.
• Coordinated marketing campaigns to boost customer engagement and sales.
• Liaised with various teams to develop solutions and achieve shared objectives.
• Analyzed sales data to identify growth opportunities and areas for improvement.
• Enhanced customer satisfaction through regular store visits and compliance checks.
• Managed accounts to retain relationships and grow business share.
• Developed presentation decks to gain approval for ideas and communicate results.
• Held one-on-one meetings with sales team members to address selling hurdles.
• Reviewed pricing strategies and expanded distribution channels to increase sales revenue.
• Coordinated regional marketing efforts to increase brand visibility and attract new customers.
• Organized promotional events and interacted with the community to boost sales.

Achievements: Counter-competitive advantage and share gains; Volume growth with new costumers and draught expansion; Engagement score recovery from 82% to 94%

• Developed customized solutions for clients by collaborating with cross-functional teams and streamlining internal processes.
• Conducted demographic and economic research using Frontline analytics to produce insightful reports.
• Identified new business opportunities by analyzing market trends within the territory.
• Delivered consistent results through relationship-building measures like regular check-ins, prompt issue resolution, and proactive communication.
• Strengthened client relationships with regular communication, addressing concerns, and providing exceptional service.
• Achieved or exceeded sales targets consistently by implementing effective account management strategies and monitoring progress.
• Monitored competitor activities and adapted strategies to maintain a competitive edge.
• Managed high-profile territories, generating revenue growth in new business and increasing existing account sales by 10%.
• Conducted regular client reviews to assess performance metrics, identify trends, and find areas for improvement.
• Negotiated contracts and pricing agreements with clients, securing long-term business partnerships.
• Implemented targeted sales campaigns to expand market share within the designated territory.
• Liaised with sales, marketing, and management teams to develop solutions and achieve shared objectives.
• Resolved problems with high-profile customers to maintain relationships and increase return customer base.
• Organized promotional events and interacted with the community to boost sales volume.
• Maintained financial controls while identifying and pursuing opportunities to grow business operations.
• Coached and promoted high-achieving employees to fill leadership positions with qualified staff.
• Recruited, interviewed, and hired employees and implemented a mentoring program to promote positive feedback and engagement.
• Developed compelling presentation decks to gain approval for ideas and communicate results.

Achievements: Counter-competitive advantage with share gains; and volume growth of 10% in 5years; 2 vertical movers & Recovered one PDP in one year rated as #1 sales representative

• Branding Campaigns: Developed and executed campaigns to educate target audiences on product features, benefits, and values.
• Brand Recognition: Enhanced brand recognition through targeted marketing campaigns.
• Budget Management: Managed budgets to ensure efficient resource allocation and maximum ROI.
• Market Analysis: Analyzed customer feedback and market trends to inform product and brand messaging.
• Brand Positioning: Conducted research to determine brand positioning and messaging.
• Creative Project Management: Oversaw creative projects to ensure quality, accuracy, and timely delivery.
• Cross-Functional Collaboration: Worked with various teams for successful product launches and coordinated marketing efforts.
• Budget Creation and Management: Created and managed budgets to maximize brand reach and engagement.
• Brand Consistency: Aligned internal teams with brand guidelines for consistent representation.
• Sales and Marketing Strategies: Planned, implemented, and tracked strategies to promote brand products.
• Promotional Strategies: Boosted product sales with innovative promotional strategies and packaging designs.
• Customer Insights: Organized focus groups and surveys to gather insights for future branding decisions.
• Leadership Updates: Presented regular updates to senior leadership to demonstrate progress and secure support.
• Marketing Collateral: Oversaw the preparation of marketing copy, images, videos, emails, and other collateral.
• Sponsorships: Generated sponsorships with related entities to enhance marketing objectives.
• KPI Analysis: Analyzed and reported on KPIs to validate marketing campaign success.
• Comprehensive Marketing Plans: Executed plans that consistently achieved revenue targets.
• Creative Asset Development: Coordinated with design and media teams to develop high-quality assets.
• Presentations and Reports: Developed creative presentations, trend reports, kitted assets, and product data sheets.

Achievements: Achieved a significant turnaround in the Premium category, increasing its market share by over 60%; volume growth

• Used consultative sales techniques to understand customer needs and recommend relevant products and services.
• Provided sales and customer service assistance to walk-in traffic.
• Followed up with existing customers to provide additional support and address concerns
• Contributed to a positive work environment by supporting fellow Sales Consultants in achieving their individual goals and targets.
• Stayed knowledgeable on the latest automation system innovations and technological advancements through continuous training.
• Nurtured leads through consistent follow-ups, ultimately converting prospects into satisfied customers.
• Maintained a sense of urgency in answering customer questions and requests through email or voice messaging.
• Conducted comprehensive product demonstrations for clients, resulting in increased understanding of features and benefits.
• Delivered energetic responses to customers in-store and by telephone, going above and beyond to serve needs.

Achievement: Sold the 3rd biggest project at the time

• Built long-lasting client relationships through excellent customer service and consistent follow-ups.
• Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
• Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
• Developed comprehensive product knowledge, enabling tailored solutions for clients’ specific needs.
• Facilitated business growth by implementing practical networking techniques.

Achievement: was recruited by a satisfied costumer to join her team

· Majors - Marketing and Communication

· Added subjects – Public Relations, Research, Industrial Psychology, Human Resources

· Equivalent to an Honors of Business Administration, recognized by the Ministry of Education of Mozambique

· Acquired experience during the BA degree (3rd year projects):

o Public Relations project for the Hearth and Stroke foundation of SA, Cape Town

o Research project on the impact of media messages on target audiences, and public in general