Highly efficient, emotionally intelligent Executive Assistant with over 10 years of experience across administration, executive support, sales operations, content creation, and digital strategy. Known for being a fast learner, problem-solver, and discreet support partner to leadership. Proven ability to manage complex responsibilities, meet deadlines under pressure, and coordinate across diverse teams and priorities. Passionate about building a secure, stable future for my son through professional excellence and continuous growth.
Overview
16
16
years of professional experience
1
1
Language
Work History
Social Media Manager (Consultant)
Hallyu (Pty)Ltd
Johannesburg, South Africa
03.2025 - Current
Lead digital content strategy and execution for a Korean skincare hub targeting a South African audience
Plan and manage monthly content calendars across Instagram, Facebook, and TikTok, aligning with seasonal campaigns
Create and schedule engaging content including product features, educational reels, influencer collaborations, and campaign copy
Coordinate and brief graphic designers and photographers to ensure brand consistency and quality aesthetics
Monitor analytics and platform insights to track engagement, identify top-performing content, and adjust strategy for growth
Respond to customer queries via DMs and comments, ensuring a responsive and informative digital customer experience
Research global K-beauty trends to inform local marketing campaigns and ensure cultural relevance
Collaborate with internal teams on product launches, pop-up events, and promotional strategies
Advise on visual direction, product messaging, and influencer engagement
Part-Time
Manage multiple social media platforms, ensuring a consistent brand voice and message.
Boost engagement rates with the creation of compelling and visually appealing content.
Increased follower engagement with interactive content and timely responses to comments
Sales Administration
Petal Privee (Pty) Ltd
06.2024 - 06.2025
Provide dedicated administrative and operational support to executives
Manage documentation for supplier onboarding, compliance (FNB, CIPC, CSD), and tender registration processes
Coordinate end-to-end sales operations including quotation preparation, order tracking, invoicing, and payment follow-ups
Liaise with clients, vendors, and third-party stakeholders to ensure seamless communication and service delivery
Maintain and update internal tracking systems for tenders, client interactions, and procurement opportunities
Assist executives with strategic proposals, partnership documentation, and service presentation decks
Organise virtual meetings, compile minutes, and follow up on action items to ensure team accountability
Support logistical arrangements for events, pop-ups, and seasonal product campaigns
Help shape brand identity and presentation when pitching to new clients or applying for corporate vendor status
Co-Founder/Creative Director
Black Artistry (Creative Agency)
10.2017 - 12.2020
Spearheaded innovative creative concepts across diverse mediums, encompassing digital marketing campaigns, fine art prints, and literary publications.
Steered the creative direction, ensuring the integrity and excellence of design concepts and visual elements for all projects.
Crafted compelling digital social media content for brands such as Mr Price Apparel, Woolworths, Dove, Johnson's, Markham, and Aveeno.
Freelance Writer
Think Creative Africa Agency
05.2018 - 10.2018
Researched and wrote detailed website content and blog articles following a provided brief for brand (MPL Hair).
Edited and proofread website content and blog articles for accuracy and clarity, ensuring all content met brand standards.
Wrote digital marketing copy to engage target audiences and drive website traffic
English Teacher ESL
Education First
12.2012 - 11.2014
Enhanced student fluency in accuracy, expression, and clarity through daily topic discussions across all proficiency levels (Beginner to Advanced).
Provided meticulous grammar and spelling corrections on written assignments for students at Beginner, Intermediate, and Advanced levels.
Designed and executed tailored lesson plans in line with curriculum objectives, catering to individual student requirements.
Delivered constructive feedback to students, fostering language skill improvement and confidence.
Fostered a dynamic and positive classroom atmosphere conducive to active participation, critical thinking, and creative expression.
Employed diverse teaching methodologies, resources, and technological tools to captivate student interest and reinforce learning outcomes.
Junior Copywriter (Intern)
Metropolitan Republic Advertising Agency
04.2012 - 11.2012
Wrote original copy for the brand team based on briefs received from different areas of the business, with brands such as MTN, MTN Retail and FNB.
Responsible for writing, preparing slogans, scripts, web/online or any other content in order to promote the brand.
Developed slogans, tag lines and product names for new products or re-launching an old product in a unique and new manner.
Liaised with the brand team to understand requirements pertaining to the brand.
Proofread the ad copy thoroughly so that there is no room for error.
Modified the copy until the brand team is satisfied. The biggest ad campaign that I was a part of was for MTN. It was titled Thula Thula and was about the best things in life being for free. I worked very closely with the Copywriter Ntokozo Tshabalala adsoftheworld.com/media/tv/mtn_thula_thula
Senior English Teacher ESL
Education First
02.2010 - 03.2011
Assisted Operations manager with daily operations; making sure that teachers have logged into their classes on time.
Made sure that teachers are aware of their classes and have checked the schedules in due time.
Assigning of classes onto teachers' schedules for group lessons and private lessons.
Sending out weekly emails about available classes that teachers can claim.
Keeping the teaching quality high; making sure that teachers maintain high scores and having one-on-on meetings with them to discuss any shortcomings or problems that they are experiencing to inform Operations Manager.
Setting up observations for teachers to observe other teachers in the centre, to help them improve their score.
Ensuring high morale within our centre and creating/implementing unique and innovative ways of motivating the teachers.
Overlooking team leaders in the centre that have been appointed to be responsible for a group of teachers.
Assisting with the training of Private lesson teachers.