Itumeleng Khutsoane
MARKETING PROFFESSIONAL
Johannesburg Area
Summary
I am a marketing professional with a decade of experience in shopping Centre marketing. From seasonal promotions, signature campaigns, brand redevelopment to community events, I have worked on diverse marketing campaigns resulting in measurable positive impacts on brand perception and industry awards. My strong interpersonal and communication skills have allowed me to build lasting relationships with clients, stakeholders, and team members. I am seeking new opportunities to further advance my career, aiming to leverage and contribute my valuable skills and expertise in a dynamic professional setting.
Overview
15
15
years of professional experience
10
10
years of post-secondary education
Work History
Account Manager
Primedia Outdoor
09.2024 - Current
- Prepare and present weekly and monthly sales reports with insights for management.
- Develop, maintain, and leverage a diverse client base to drive business growth.
- Establish and nurture strong professional relationships within the assigned territory.
- Identify new business opportunities through cold calling, networking, marketing, and prospective database leads.
- Execute the full sales cycle from lead generation and prospecting to conversion and closing.
- Foster long-term business growth by building strong relationships with customers and the community.
MARKETING MANAGER
REDEFINE PROPERTIES: MALL OF THE SOUTH
07.2022 - 03.2024
- Develop and execute the annual marketing strategy aligned with the shopping Centre’s brand positioning, target audience, and business objectives.
- Plan and manage seasonal campaigns, signature events, and activations to drive foot traffic, enhance shopper experience, and increase tenant sales.
- Oversee the execution of all campaigns across digital platforms, social media, traditional advertising, and in-mall promotions to maximize reach and engagement.
- Collaborate with tenants, retailers, and brand partners to develop co-branded marketing initiatives and exclusive in-centre experiences.
- Liaise with media and advertising agencies to develop strategic PR and paid media campaigns that enhance brand visibility.
- Monitor and analyze campaign performance metrics, including footfall analytics, sales data, digital engagement, and ROI, providing actionable insights for optimization.
- Manage crisis communication strategies to maintain a positive public image and brand reputation.
- Lead the coordination of sponsorship and (CSI) initiatives, integrating them into the broader marketing strategy.
- Oversee the sourcing, production, and distribution of marketing materials, ensuring brand consistency and high-quality execution.
- Manage the annual marketing budget, ensuring cost-effective campaign execution while maximizing impact.
- Compile detailed campaign reports and monthly marketing insights to assess performance and guide future strategies.
MARKETING MANAGER
EMERGE MARKETING: NEWTOWN JUNCTION
05.2022 - 07.2022
- Drive revenue generation through the sales and management of court space and advertising platforms, optimizing brand visibility and tenant engagement.
- Oversee the sourcing, procurement, stock-keeping, and distribution of marketing materials, maintaining brand consistency and quality standards.
- Compile and present campaign close-out reports and monthly marketing performance reports, providing data-driven insights and recommendations for future strategies.
- Engage with stakeholders and foster partnerships to enhance event execution, sponsorship opportunities, and shopper engagement initiatives.
- Maintain proactive tenant communication and liaison, ensuring alignment with marketing strategies and promotional activities.
- Provide weekly marketing updates to the Centre Manager and Asset Manager, offering insights into campaign performance, tenant feedback, and marketing initiatives.
- Managed social media accounts for optimal audience engagement and increased online presence.
ASSISTANT MARKETING MANAGER
MOWANA PROPERTIES - SOUTHGATE MALL
07.2017 - 04.2022
- Support the Marketing Manager in all key deliverables, ensuring alignment with the overall marketing strategy.
- Assist in the development and execution of the Centre’s marketing strategy, contributing innovative ideas and strategic insights.
- Provide budget and strategy recommendations, ensuring cost-effective planning and resource allocation.
- Monitor exhibitors and promotional activations to ensure adherence to mall standards and enhance shopper experience.
- Prepare and present monthly marketing reports, analyzing campaign performance, customer engagement, and ROI.
- Manage the creative development process, briefing and monitoring the design of marketing materials to maintain brand consistency.
- Ensure timely distribution of campaign briefs to stakeholders, enabling seamless execution of promotions and activations.
- Handle escalated customer queries and complaints, ensuring efficient resolution and enhanced customer satisfaction.
- Foster collaboration between marketing and other departments, promoting synergy and operational efficiency.
- Process and submit invoices monthly, ensuring compliance with financial deadlines and budget control.
- Engage with clients and tenants, building strong relationships to support marketing initiatives and in-centre promotions.
- Assist in PR and CRM activities, enhancing media outreach, brand perception, and customer engagement.
- Coordinate and manage formal and informal research projects, gathering insights to refine marketing strategies and shopper engagement tactics
MARKETING COORDINATOR
MOWANA PROPERTIES- MENLYN PARK SHOPPING CENTRE
02.2017 - 06.2017
- Produce and manage content for the shopping Centre’s website, Menlyn magazine, newsletters, tenant mobile app, in-centre digital screens, and social media platforms.
- Develop and execute social media campaigns that align with marketing objectives and enhance customer engagement.
- Plan and recommend budgets for CRM campaigns, ensuring cost-effective execution and measurable impact.
- Conduct market research through Vox Pops, focus groups, and online surveys, providing insights to support strategic decision-making.
- Brief and oversee the creative development of campaign materials, ensuring alignment with brand guidelines and marketing objectives.
- Engage with tenants to provide marketing support for their promotions, ensuring their active participation in centre-wide campaigns.
- Negotiate sponsorships with tenants and partners to enhance campaign effectiveness and drive engagement.
- Monitor and manage customer complaints and feedback across social media, walk-ins, telephone, and written communication, ensuring prompt resolution.
- Analyze and report on social media and website performance, tracking key metrics to optimize digital engagement strategies.
- Prepare and present monthly reports, detailing CRM performance, customer interactions, and campaign effectiveness.
- Provide weekly marketing updates to internal teams, ensuring cross-departmental alignment on CRM initiatives.
CRM COORDINATOR
PRIMEDIA LIFESTYLE- MENLYN PARK SHOPPING CENTRE
05.2015 - 01.2017
- Develop and manage content across various platforms including the website, Menlyn magazine, newsletters, the tenant mobile app, in-centre digital screens, and social media channels to drive engagement and promote centre activities.
- Oversee supplier registration processes, manage incoming invoices, and ensure accurate record-keeping for all supplier transactions.
- Organize and coordinate quarterly tenant meetings and the annual year-end function, fostering strong relationships and ensuring clear communication between management and tenants.
- Provide marketing assistance to tenants, addressing queries and offering advice on promotional strategies to enhance their presence in the centre.
- Compile and ensure the accuracy and quality of the monthly marketing reports for submission to clients and property owners, providing key insights on campaign performance.
- Develop and distribute tenant newsletters, keeping tenants informed on marketing activities, promotions, and updates related to the shopping centre.
- Distribute weekly internal memos to staff, providing updates on ongoing marketing initiatives, events, and relevant centre activities to ensure seamless operations.
- Offer operational and strategic support to the Marketing Manager and marketing team, assisting in campaign development, execution, and performance tracking.
MARKETING ASSISTANT
PRIMEDIA LIFESTYLE- MENLYN PARK SHOPPING CENTRE
09.2013 - 04.2015
- Address customer complaints and concerns promptly, ensuring effective resolutions to uphold a positive shopping environment.
- Curate and oversee content for multiple platforms, including the website, Menlyn magazine, newsletters, the tenant mobile app, in-centre digital screens, and social media, to engage audiences and promote centre activities.
- Manage supplier registration, process incoming invoices, and maintain accurate records for all supplier transactions.
- Coordinate quarterly tenant meetings and the annual year-end function, nurturing strong tenant relationships and ensuring clear communication with management.
- Provide marketing assistance to tenants, offering guidance on promotional strategies and addressing marketing-related queries to enhance their centre presence.
- Prepare and ensure the accuracy of monthly marketing reports for clients and property owners, offering key insights on campaign performance.
- Develop and distribute newsletters to tenants, sharing updates on marketing activities, promotions, and other centre news.
- Send out weekly internal memos to staff, keeping them informed of ongoing marketing initiatives, events, and important centre activities.
- Support the Marketing Manager and team with operational and strategic tasks, including campaign development, execution, and performance tracking.
MARKETING & PROJECTS INTERN
FAIR TRADE TOURISM (FTT)
10.2012 - 08.2013
SPECIAL PROJECTS EVENTS AND CONFERENCES INTERN
THEBE EXHIBITIONS & PROJECTS GROUP
04.2010 - 02.2011
Education
Post Graduate Diploma - Marketing Management
IMM GRADUATE SCHOOL
Johannesburg 02.2020 - 11.2021
BTech - Tourism Management
VAAL UNIVERSITY OF TECHNOLOGY
Vanderbijlpark 02.2011 - 11.2011
N. Dip - Tourism Management
VAAL UNIVERSITY OF TECHNOLOGY
Vanderbijlpark 02.2007 - 04.2010
National Senior Certificate -
THE VAAL HIGH SCHOOL
Vanderbijlpark 01.2001 - 01.2005
Skills
Account management
Teamwork and collaboration
Relationship building and management
Strategic planning
Report writing
Brand management
Management collaboration
Campaign ideation and execution
Community outreach
Invoice management
Budget management
Footprint Marketing Awards
Mall of the South
Gold Award : Holler Women's Day (2023)
Silver Award: #HELPTHYNEIGHBOUR CSI INITIATIVES (2023)
Silver Award: Holler Women's Day
(2022)
Silver Award: #HELPTHYNEIGHBOUR CSI
INITIATIVES (2022)
Southgate Mall
Silver Awards X2 (2021)
MY PAPER FAMILY FESTIVE CAMPAIGN
Menlyn Park Shopping Centre
Silver Award: MENLYN PARK ORIGAMI
WALL 2016
Gold Award: MENLYN PARK DRIVE-IN
CLOSURE(2014)
Gold Award: MENLYN PARK THE BEACH
(2013)
Silver Award: MENLYN PARK THE BEACH
(2013)
Bronze Award: MENLYN PARK THE BEACH
(2013)
Contact
083 462 6064, itukhutsoane@gmail.com, Johannesburg Area, Gauteng, South Africa, https://www.linkedin.com/in/itumeleng-khutsoane1622275a/
References
- Gender: Female
- Nationality: South African
Employment Equity
African
Timeline
Account Manager
Primedia Outdoor
09.2024 - Current
MARKETING MANAGER
REDEFINE PROPERTIES: MALL OF THE SOUTH
07.2022 - 03.2024
MARKETING MANAGER
EMERGE MARKETING: NEWTOWN JUNCTION
05.2022 - 07.2022
Post Graduate Diploma - Marketing Management
IMM GRADUATE SCHOOL
02.2020 - 11.2021
ASSISTANT MARKETING MANAGER
MOWANA PROPERTIES - SOUTHGATE MALL
07.2017 - 04.2022
MARKETING COORDINATOR
MOWANA PROPERTIES- MENLYN PARK SHOPPING CENTRE
02.2017 - 06.2017
CRM COORDINATOR
PRIMEDIA LIFESTYLE- MENLYN PARK SHOPPING CENTRE
05.2015 - 01.2017
MARKETING ASSISTANT
PRIMEDIA LIFESTYLE- MENLYN PARK SHOPPING CENTRE
09.2013 - 04.2015
MARKETING & PROJECTS INTERN
FAIR TRADE TOURISM (FTT)
10.2012 - 08.2013
BTech - Tourism Management
VAAL UNIVERSITY OF TECHNOLOGY
02.2011 - 11.2011
SPECIAL PROJECTS EVENTS AND CONFERENCES INTERN
THEBE EXHIBITIONS & PROJECTS GROUP
04.2010 - 02.2011
N. Dip - Tourism Management
VAAL UNIVERSITY OF TECHNOLOGY
02.2007 - 04.2010
National Senior Certificate -
THE VAAL HIGH SCHOOL
01.2001 - 01.2005
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