Summary
Overview
Work History
Education
Skills
Software
Timeline
OfficeManager
Ismail Ally

Ismail Ally

COO
Johannesburg

Summary

As an accomplished Bachelor of Commerce alumnus from the University of the Witwatersrand, I bring a wealth of expertise in Business Management, Human Resources, and Marketing to the table. My professional journey within the banking and payment industry is distinguished by strategic leadership positions, such as Operations Manager, Sales Director, and Managing Director at eZaga Holdings. I take pride in my proven success in product development and supply chain management, where I have been instrumental in introducing groundbreaking financial solutions to diverse markets. My skill set is comprehensive, with a pronounced strength in project management and team leadership, coupled with an extraordinary talent for building and maintaining relationships.

Fueled by a passion for devising student financial solutions and advancing digital onboarding processes, I am committed to elevating efficiency and achieving excellence in financial services. During my tenure at eZaga, I have effectively managed P&L and shaped strategy in concert with the executive team and board, identifying opportunities for improvement that have shaped our turnaround strategy. My strategic vision extends to long-term business planning, which includes crafting scenarios and business cases, as well as rallying the wider bank to support new strategic directions.

I have a track record of executing successful turnaround strategies, transforming the MVNO offering into a thriving and profitable business. This transformation has been driven by comprehensive organizational restructuring, realignment of the product suite, renegotiation of supplier agreements, enhancement of business intelligence systems, and refinement of credit and risk frameworks. Additionally, I have played a critical role in the stabilization and modernization of telecommunications and payment technology platforms, securing our position as a provider of state-of-the-art and dependable operations.

Innovative technology professional with several years of diverse experience. Skilled in enhancing systems and aligning technical solutions with business objectives. Proven success in leading projects from start to finish and contributing to organizational growth and success.

Overview

12
12
years of professional experience
2013
2013
years of post-secondary education
1
1
Language

Work History

General Manager

eMobile
JOHANNESBURG
01.2025 - Current
  • Led the end-to-end development and launch of eMobile, a mobile virtual network operator focused on lower-income and underserved communities.
  • Oversaw product design, pricing, and technology build, including SIM provisioning and CRM systems.
  • Developed nationwide distribution through retail aggregators and community agents.
  • Executed targeted marketing campaigns and activations to drive adoption.
  • Conducted competitive analysis to refine positioning and ensure market relevance.

COO

eGroup x
Johannesburg
06.2024 - Current
  • As COO of eGroupx, I lead the overall operations of the business, driving cross-functional execution across all departments including product, compliance, finance, and technology.
  • I chair and steer the Management Committees (ManCos), ensuring alignment with board strategy, governance standards, and financial objectives.
  • I oversee the implementation of go-to-market strategies, product development, and operational frameworks that support eGroupx’s inclusive financial services and network solutions.
  • My role includes managing key stakeholder relationships, ensuring regulatory compliance, and promoting internal agility across teams.
  • I’ve embedded performance-driven structures, enabled cross-functional coordination, and scaled operations in underserved markets with a strong focus on governance, innovation, and impact.

Managing Director

Ezaga Holdings
Johannesburg
01.2022 - 05.2024
  • Drove strategic growth and operational enhancements, accelerating business scalability and efficiency.
  • Championed innovative product development and streamlined supply chain management, ensuring the delivery of advanced financial products in the banking industry.
  • Developed elite teams, orchestrating sales, call center functions, and business development to surpass performance targets.
  • Pioneered mobile product initiatives, broadening operational capabilities through agency banking integration.
  • Successfully executed the inception and launch of pioneering projects, including a bank-led agency banking system and seamless KYC processes.

Sales Director

Ezaga Holdings
Johannesburg
07.2019 - 12.2021
  • Directed the sales strategy and execution, achieving significant revenue growth.
  • Built and maintained strong client relationships, fostering trust and loyalty.
  • Implemented training programs, enhancing team skills and performance.

Operations Manager

Ezaga Holdings
Johannesburg
06.2017 - 06.2019
  • Managed day-to-day operations, ensuring smooth and efficient processes.
  • Developed and executed operational policies, improving overall productivity.
  • Led various projects, including the NSFAS disbursement model for thousands of students.

Key Account Manager and Business Analyst

UBITS Technology Solutions
Johannesburg
01.2016 - 05.2017
  • Spearheaded business development initiatives within technical sectors, including banking, networking, and logistics.
  • Cultivated and maintained robust relationships with key accounts, prioritizing customer satisfaction and retention.
  • Performed in-depth business analysis to pinpoint growth opportunities and areas for enhancement.
  • Formulated and executed strategic plans to optimize business processes and surpass sales objectives.

Sales Director

Trading
Johannesburg
03.2013 - 12.2015
  • Directed a team of sales representatives to surpass sales targets and deliver outstanding customer service.
  • Formulated and executed strategic regional sales initiatives, resulting in significant market penetration and revenue enhancement.
  • Designed and administered motivational incentive schemes and recognition programs to drive sales force engagement and performance.
  • Negotiated favorable terms and fostered strong supplier partnerships to optimize operations.
  • Pioneered client retention strategies that bolstered customer loyalty and satisfaction.
  • Key Achievements: Achieved a marked increase in sales turnover, expanded the client base on a national scale, and cultivated a robust, self-reliant sales team.

Education

Bachelor of Commerce - Business Management, Human Resources, Marketing

UNIVERSITY OF THE WITWATERSRAND
Johannesburg South Africa
03.2013

Skills

Product Development

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Software

Microsoft 365 Suite

Power BI – Real-time dashboarding and performance analytics

Jira – Agile project tracking across product and operational teams

Salesforce – Partner and stakeholder relationship management

Zoho One – End-to-end business operations management, including CRM, finance, HR, and support tools

Timeline

General Manager

eMobile
01.2025 - Current

COO

eGroup x
06.2024 - Current

Managing Director

Ezaga Holdings
01.2022 - 05.2024

Sales Director

Ezaga Holdings
07.2019 - 12.2021

Operations Manager

Ezaga Holdings
06.2017 - 06.2019

Key Account Manager and Business Analyst

UBITS Technology Solutions
01.2016 - 05.2017

Sales Director

Trading
03.2013 - 12.2015

Bachelor of Commerce - Business Management, Human Resources, Marketing

UNIVERSITY OF THE WITWATERSRAND
Ismail AllyCOO