Ishmael Lebipi

Since resigning I have been doing consulting work

• Responsibility - Wholesale and Independent Wholesale
• Duties
• Develop and implement a joint business plan that is aligned to the customer’s needs, Company’s business objectives, marketing and category plans and deliver budgeted growth targets by category (done jointly with Customers where appropriate) Support the CMM and Category Managers in the development of Customer specific Category /and or Shopper Marketing Strategies that are based on shopper insights
• Customer Marketing Plan (Sharing and developing Customer Marketing Plan)
• Continually monitor and analyse competitor activity as well as customer performance against the agreed objectives and if required, develop and implement the appropriate corrective action to ensure that targets are achieved
• Implement, monitor and evaluate agreed POP (pricing, promotions, ranging, and merchandising) plans on a monthly basis
• Develop and agree (internally and externally) a customer contact strategy based on the customers’ needs
• Develop and communicate monthly, quarterly and annual reviews to customers
• Support the innovation process by providing the Category team with Customer specific information for input into the launch plans
• Agree listing dates, distribution and volume targets, pricing, range and merchandising objectives for all NPD and ensure the achievement of these targets
• Liaise with the Category Managers to ensure trade presenters include all relevant information, as well as to develop a customer specific trade rationale for any category or brand innovation
• Liaise with logistics, planning, debtors and field sales to ensure that the customers’ service needs are met
• Monitor customer service levels (order fill, case fill, credit notes, on-shelf availability) and develop corrective plans to address any issues
• Negotiate and agree trading terms based on the business objectives and strategic importance of the Customer (to include annual growth targets by category, promotional spend, payment terms, delivery allowances) Trading terms monitored proactively with the Customer and corrective action agreed
• Initiate and develop an effective working relationship with the National and Regional Field Sales Manager s to ensure that all activities are communicated timeously for inclusion in the Field cycle meeting
• Ensure adherence to all Divisional & Corporate policies and procedures, in particular the management and control of pricing and advertising budgets

• Accounts Responsibility - Wholesale and Independent Wholesale
• Develop and implement a joint business plan that is aligned to the customer’s needs, Company’s business objectives, marketing and category plans and deliver budgeted growth targets by category (done jointly with Customers where appropriate) Customer Marketing Plan (Sharing and developing Customer Marketing Plan)
• Support the CMM and Category Manager’s in the development of Customer specific Category /and or Shopper Marketing Strategies that are based on shopper insights
• Continually monitor and analyze competitor activity as well as customer performance against the agreed objectives and if required, develop and implement the appropriate corrective action to ensure that targets are achieved
• Implement, monitor and evaluate agreed POP (pricing, promotions, ranging, and merchandising) plans on a monthly basis
• Develop and agree (internally and externally) a customer contact strategy based on the customers’ needs
• Develop and communicate monthly, quarterly and annual reviews to customers
• Support the innovation process by providing the Category team with Customer specific information for input into the launch plans
• Agree listing dates, distribution and volume targets, pricing, range and merchandising objectives for all NPD and ensure the achievement of these targets
• Liaise with the Category Managers to ensure trade presenters include all relevant information, as well as to develop a customer specific trade rationale for any category or brand innovation
• Liaise with logistics, planning, debtors and field sales to ensure that the customers’ service needs are met
• Monitor customer service levels (order fill, case fill, credit notes, on-shelf availability) and develop corrective plans to address any issues
• Negotiate and agree trading terms based on the business objectives and strategic importance of the Customer (to include annual growth targets by category, promotional spend, payment terms, delivery allowances) Trading terms monitored proactively with the Customer and corrective action agreed
• Initiate and develop an effective working relationship with the National and Regional Field Sales Manager s to ensure that all activities are communicated timeously for inclusion in the Field cycle meeting
• Ensure adherence to all Divisional & Corporate policies and procedures, in particular the management and control of pricing and advertising budgets
• Develop monthly national forecast by account

• Accounts Responsibility - Wholesale and Independent Wholesale
• Duties
• Develop and implement a joint business plan that is aligned to the customer’s needs, Company’s business objectives, marketing and category plans and deliver budgeted growth targets by category (done jointly with Customers where appropriate) Support the CMM and Category Managers in the development of Customer specific Category /and or Shopper Marketing Strategies that are based on shopper insights
• Customer Marketing Plan (Sharing and developing Customer Marketing Plan)
• Continually monitor and analyse competitor activity as well as customer performance against the agreed objectives and if required, develop and implement the appropriate corrective action to ensure that targets are achieved
• Implement, monitor and evaluate agreed POP (pricing, promotions, ranging, and merchandising) plans on a monthly basis
• Develop and agree (internally and externally) a customer contact strategy based on the customers’ needs
• Develop and communicate monthly, quarterly and annual reviews to customers
• Support the innovation process by providing the Category team with Customer specific information for input into the launch plans
• Agree listing dates, distribution and volume targets, pricing, range and merchandising objectives for all NPD and ensure the achievement of these targets
• Liaise with the Category Managers to ensure trade presenters include all relevant information, as well as to develop a customer specific trade rationale for any category or brand innovation
• Liaise with logistics, planning, debtors and field sales to ensure that the customers’ service needs are met
• Monitor customer service levels (order fill, case fill, credit notes, on-shelf availability) and develop corrective plans to address any issues
• Negotiate and agree trading terms based on the business objectives and strategic importance of the Customer (to include annual growth targets by category, promotional spend, payment terms, delivery allowances) Trading terms monitored proactively with the Customer and corrective action agreed
• Initiate and develop an effective working relationship with the National and Regional Field Sales Manager s to ensure that all activities are communicated timeously for inclusion in the Field cycle meeting
• Ensure adherence to all Divisional & Corporate policies and procedures, in particular the management and control of pricing and advertising budgets

• Customer Marketing Plan (Sharing and developing Customer Marketing Plan)
• Develop and implement a customer business plan that is aligned to the customer’s needs, Company’s business objectives, marketing and category plans and deliver budgeted growth targets by category (done jointly with Customers where appropriate)
• Support the CMM and Category Manager’s in the development of Customer specific Category /and or Shopper Marketing Strategies that are based on shopper insights
• Continually monitor and analyze competitor activity as well as customer performance against the agreed objectives and if required, develop and implement the appropriate corrective action to ensure that targets are achieved
• Implement, monitor and evaluate agreed POP (pricing, promotions, ranging, and merchandising) plans on a monthly basis
• Develop and agree (internally and externally) a customer contact strategy based on the customers’ needs
• Develop and communicate monthly, quarterly and annual reviews to customers
• Support the innovation process by providing the Category team with Customer specific information for input into the launch plans
• Agree listing dates, distribution and volume targets, pricing, range and merchandising objectives for all NPD and ensure the achievement of these targets
• Liaise with the Category Managers to ensure trade presenters include all relevant information, as well as to develop a customer specific trade rationale for any category or brand innovation
• Liaise with logistics, planning, debtors and field sales to ensure that the customers’ service needs are met
• Monitor customer service levels (order fill, case fill, credit notes, on-shelf availability) and develop corrective plans to address any issues
• Negotiate and agree trading terms based on the business objectives and strategic importance of the Customer (to include annual growth targets by category, promotional spend, payment terms, delivery allowances) Trading terms monitored proactively with the Customer and corrective action agreed
• Initiate and develop an effective working relationship with the National and Regional Field Sales Manager s to ensure that all activities are communicated timeously for inclusion in the Field cycle meeting
• Ensure adherence to all Divisional & Corporate policies and procedures, in particular the management and control of pricing and advertising budgets
• Develop monthly national forecast by account

• Three Memoirs
• Resigning from, at the end of September 2006, together with my two partners we were set on starting our own business
• However, the business only became operational in 2007
• Our company, Three Memoirs cc, is primarily a Training and development company
• We render services to public, private and NGO’s conducting and facilitating workshops on subjects ranging from Life skills, HIV/AIDS, etc
• Our biggest customer has been The Dept of Education in Gauteng
• Due to economic situation and new players entering the market, the business has slowed down dramatically rendering itself less sustainable, I decided to go back to working space.

• Responsibility - (PnP KZN; PnP North; Score National;
• Boxer National)
• Duties
• Product ranging
• All account related issues within the region;
• Product ranging
• Category Management
• Pricing principles and general price increases
• Competitor analysis
• New product Launch to the trade
• New product listing
• Existing product update to the trade
• Performance analysis (business reviews)
• Regional promotions
• Managing price claims
• Managing regional negotiations (trading terms)
• Managing the dealing parameters
• Achieving the set targets with minimum resources
• Managing our regional agents
• Company public relations in the trade

• Accounts Responsibility - (Spar; Metcash group; Pick n Pay)
• Duties
• Customer relations
• Supervising the reps
• Controlling the Brand budget
• Putting together Brand plans
• Financial analysis to ensure good Roi
• Leading the Brand team with members from other
• Functions of the business
• Media analysis
• Competition analysis
• Promotions
• New Product launch
• Putting together incentives for the Sales force
• Public relations for the brand

• Accounts Responsibility - (Spar; Metcash group; Pick n Pay)
• Duties
• Customer relations
• Customer Marketing Plan
• Supervising the reps
• Controlling the deals
• Introduce price increases
• Introduce new products to the trade
• Regular business analysis
• Opportunity identification in the trade
• Managing the third party (Agents)
• Supervising in implementation of the company’s
• Core business values in the trade

• Accounts Responsibility - (Spar; Metcash group; Pick n Pay)
• Duties
• Representing the company
• Taking orders
• Handling deals
• Planning activities to achieve targets
• Achievements:
• Won a trip to Phinda Lodge – Best Rep
• Best Rep – Highest sales on Oreo cookies
• Won a trip to Ngala Lodge – Best rep on biscuits

Calling on customers to represent the company