Irvin Masedi

• Developed and implemented operational strategies that streamlined workflow and enhanced service delivery efficiency across all departments.
• Led a team of 4 employees, fostering a collaborative environment that improved overall productivity and employee morale.
• Analyzed market trends to identify new business opportunities that expanded service offerings and attracted a broader customer base.
• Oversaw financial management processes, ensuring accurate budgeting and forecasting that supported long-term business sustainability.
• Negotiated vendor contracts that optimized supply chain operations and reduced costs without compromising quality or service.
• Established key performance indicators to monitor operational success, resulting in improved resource allocation and reduced overhead costs.
• Designed and executed comprehensive marketing campaigns that increased brand visibility and propelled customer engagement initiatives.

• Develop and maintain relationships with key internal and external stakeholders
• Conduct screening, on-boarding and due diligence of new alliance partners
• Recognition of partners in development and delivery of strategic goals
• Stakeholder engagement strategy including consultations and information
• Involved in development and implementation of 3rd party risk management
• Ensure stakeholder issues are identified and analyzed accordingly
• Assist business units to effectively consult and engage stakeholders on relevant projects
• Involved in contracts/agreements negotiations
• Ensure 3rd party compliance to the company's policies and procedures
• Protecting the company's brand in dealing with external stakeholders
• Analyzed current strategies for strengths and weaknesses and adjusted approaches to maintain sales trajectory.

• Opened 15 new/re-builds sites with new offers
• Conducted service station investigations (Research) for new diversification's
• I.e. food, shop and other value-added offerings in our C-stores
• Negotiations with external stakeholders
• Analyzed the feasibility of diversification and provide recommendations for pilot and way forward
• Prepare business cases,work within set budgets and KPI's
• Monitored all new offers provide feedback on trends and sales performance
• Perform competitor analysis for different diversification/offer development
• Managing new diversification from design through handover to retail and convenience division, including sign off.
• Project management retail store design and implementation
• Stakeholder management
• Preparation and submission of proposals for management approval
• Communication to all stake holders regarding diversification, including updates, new diversification and feedback from pilots
• Work with various internal functions,Finance,Business support,Operations,Legal and HSE
• I was m always a brand ambassador and adhere to all company policies and procedures

- Assist dealers to increase product turnover

Using C-Store lay-out, profiling and design

- Developing programs and strategies to achieve C-Store objectives

- Specialized consulting service, advice& expertise to dealer and staff (SWOT Analysis

- Advise dealers (franchisees) on sales opportunities in -store

- Ensuring adherence to company's HSEQ requirements and regular site audits (evaluations)

- Customer Service and problem solving

- Ensuring compliance to company norms and standards

- Practical merchandising training for TOTAL's field staff

- Implementation of national Promotions in my area

- Managing Merchandising and planograms at store level

- Gathering marketing intelligence on competitor's activities (Events, initiatives, operations and pricing)

- Launching of new products according to launch dates from Head Office

- Being a brand ambassador at all times (TOTAL Energies Brand)

• Kept Cafe' Bonjour's within budget by establishing minimal waste guidelines and exceeding set goals 9% annually.