Innocent Mchavi
Digital Marketing Manager And SEO Specialist
Cape Town
Summary
Tech-savvy Digital Marketing Manager with more than 5 years in integrated marketing, testing, search engine optimization, Pay-Per-Click and social media marketing. Proven results in digital marketing efforts.
Overview
1
1
year of professional experience
Work History
Digital Marketing Manager
Hout Web SEO Agency
10.2023 - Current
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Reduced overall marketing costs by identifying areas of inefficiency and reallocating resources towards higher-impact initiatives.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Managed vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Increased customer engagement through social media.
- Created and managed social media campaigns to increase brand engagement.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Improved website visibility through development and implementation of SEO strategies.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Digital Marketing Specialist
Sunrise Home Building Renovations (PTY)Ltd
10.2022 - Current
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Optimized email marketing campaigns to maximize open rates, click-through rates, and conversions.
- Created compelling visual assets for use in social media posts, email newsletters, blog articles, and other digital communications materials.
- Enhanced user experience on the company website through strategic design updates and content improvements.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Cultivated a strong online community by engaging with followers, responding to comments and messages, and proactively addressing customer concerns.
- Increased brand visibility by developing and implementing data-driven digital marketing strategies.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Evaluated market trends to stay current on consumer and competitor changes.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Implemented new strategies to improve click-through rates and conversion.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Helped clients develop website portals and social media pages to promote businesses.
- Optimized website content and images to improve search engine rankings.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Devised effective link-building campaigns to increase website authority and visibility.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
SEO Manager
Expoonline SA
06.2023 - 12.2023
- Improved user experience through comprehensive site audits and meticulous attention to detail.
- Streamlined website performance by identifying and resolving technical SEO issues.
- Enhanced online brand visibility by creating engaging, shareable content tailored for multiple platforms.
- Conducted competitor analysis to identify potential areas for growth and outperformance.
- Implemented link-building strategies designed to increase domain authority and improve search visibility.
- Boosted search engine rankings with consistent keyword research and targeted content development.
- Nurtured organic growth over time through consistent application of white-hat SEO techniques and long-term strategic planning.
- Regularly monitored industry trends, adapting tactics as needed to maintain a competitive edge in the ever-evolving digital landscape.
- Increased website traffic by implementing strategic SEO techniques and optimizing on-page content.
- Developed detailed reports on campaign performance using various analytics tools, presenting findings to stakeholders in an easily digestible format.
- Analyzed website analytics data to identify opportunities for growth and optimization.
- Spearheaded efforts to optimize local search results for increased exposure and customer engagement.
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Completed keyword research to target clients based on keyword targeting.
- Analyzed and audited clients' websites to address performance issues.
- Liaised with clients during pre-sales work and throughout active campaigns.
- Researched and implemented search engine optimization recommendations.
- Proofread and edited client content to alleviate errors and improve overall quality.
- Utilized search engine optimization and emphasized importance of link building.
- Conducted market research to identify new opportunities and target markets.
- Devised content strategy to effectively engage target audiences.
- Improved website visibility through development and implementation of SEO strategies.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Education
Software Development - Web App Development
Self Taught
Cape Town, South Africa 04.2001 -
No Degree - The Fundamentals of Digital Marketing
Google Digital Skills For Africa
Online Studies 04.2001 -
Skills
Relationship Building
undefinedAccomplishments
- Overhauled business pages on (www.expoonline.co.za}, increasing site visits by 50% and new visitor hits 184k by December 2023.
- Managed to win SERP results feature for the query "How much does renovation cost in South Africa?" A website I manage (www.sunrisehome.co.za) wins the SERP feature for the query.It keeps on driving a high volume of traffic to the website and the conversion ratio is very good.
- Managed to rank on page one,position one of Google for the keyword "Pool Installation in Camps Bay" A website I manage (www.gentlepools.co.za) ranks on page one,position one of Google for the search term.
- Managed to create and run Google Advert Campaigns for two companies,1.Gentle Pools Pty Ltd,2.Magic Pool Star Pty Ltd.Both companies enjoys high volume of traffic and conversions from the campaigns.The companies receives 20/30 client responses monthly and the conversion ratio is 10:1
- Managed to design wordpress websites for many companies,e.g 1.www.sunrisehome.co.za,2.www.gentlepools.co.za,3.www.magicpoolstar.co.za
Timeline
Digital Marketing Manager
Hout Web SEO Agency
10.2023 - Current
SEO Manager
Expoonline SA
06.2023 - 12.2023
Digital Marketing Specialist
Sunrise Home Building Renovations (PTY)Ltd
10.2022 - Current
Software Development - Web App Development
Self Taught
04.2001 -
No Degree - The Fundamentals of Digital Marketing
Google Digital Skills For Africa
04.2001 -
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