Innocent Macha Jr.
Digital Marketing Specialist, Rugby Coach And IT Specialist
Cape Town
Summary
Hardworking and coachable individual focused on gaining greater experience in the field of digital marketing and becoming catalyst for success in what I do. Ready to utilize my current knowledge and skill set gained from previous experiences and employment in the field and from my compiled knowledge gained from my own course work and studies. Technologically adept and offering experience on multiple social platforms and channels with history of managing and scaling social media accounts, Microsoft programs and advanced computer skills.
Overview
6
6
years of professional experience
15
15
years of post-secondary education
2
2
Languages
Work History
Digital Marketing Specialist
Beyond Africa Safaris
09.2024 - Current
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created social media content with innovative brand messaging to support new product launches.
- Evaluated market trends to stay current on consumer and competitor changes.
Rugby Coach
Bishops Diocesan College
Cape Town
04.2024 - Current
- My role is to improve the confidence, psychological well-being and physical fitness of my players by making the sport attractive, safe and enjoyable for everyone
- Ensured personal development and growth in understanding teamwork and individual skill development
- Assume responsibility for the behavior of the team on and off the field
- Provided guidance to athletes seeking opportunities for collegiate or professional rugby, helping them navigate the recruitment process and achieve their goals.
- Gather players and motivate them to drive towards our goal and achievements
- Implemented injury prevention measures, resulting in fewer injuries and faster recoveries among players.
- Enhanced player skills with focused individual coaching sessions tailored to each player''s needs.
- Increased player motivation through the establishment of clear objectives, expectations, and regular feedback sessions.
Sales Growth Specialist
Globalgrowth.ai
Ohio
12.2023 - 02.2024
- Company Overview: (Remote work)
- Worked remotely and engaged with 100 US based clients based on the behalf of the company per day.
- Assumed responsible for acquiring high profiled clients for the company through engaging with prospects from our database via Google Voice or email
- Dealt with client queries and was a direct communication channel between the company and the clients
- I was the spearhead of a team responsible for scaling amazon businesses to maximize our clients profits
- (Remote work)
Intern
Apex Engineering
Dar Es Salaam
01.2021 - 03.2021
- Collaborated with engineering and design teams to learn and define and prioritize product features
- I was involved in the partners meetings to develop layout plans on how to deliver efficient project management
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
Social Media Manager
Bishops Diocesan College
03.2019 - 09.2019
- Managed and monitored social media accounts to ensure a positive brand image and allowed for brand exposure
- Created and scaled the social media account to reach 2000+ followers
- Managed the content creation process and production
Education
Digital Marketing Course -
HubSpot Academy
05.2024 - 06.2024
IIE BA - Computers and information science and application development
Varsity College
03.2020 - Current
High School Diploma -
Bishops Diocesan College
Cape Town, South Africa 01.2010 - 11.2019
Skills
- Analytical Thinking
- Search engine optimization
- Keyword research
- Social media marketing
- Digital marketing
- Leadership Skills
- Innovative Problem Solving
- Analytical Thinking
Timeline
Digital Marketing Specialist
Beyond Africa Safaris
09.2024 - Current
Digital Marketing Course -
HubSpot Academy
05.2024 - 06.2024
Rugby Coach
Bishops Diocesan College
04.2024 - Current
Sales Growth Specialist
Globalgrowth.ai
12.2023 - 02.2024
Intern
Apex Engineering
01.2021 - 03.2021
IIE BA - Computers and information science and application development
Varsity College
03.2020 - Current
Social Media Manager
Bishops Diocesan College
03.2019 - 09.2019
High School Diploma -
Bishops Diocesan College
01.2010 - 11.2019
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