Dynamic leader with a proven track record in sustainable sourcing and brand development, notably at Superdry. Excelled in negotiating, strategy development, and cross-functional team leadership, enhancing supply chain sustainability and profitability. Skilled in fostering strong supplier relationships and driving innovative solutions, demonstrating exceptional commercial acumen and interpersonal skills. Achieved significant brand growth through strategic collaborations and market analysis.
Overseeing farmer projects and organic cotton program.
Working closely with international offices to ensure ethnical and sustainable objectives are met and delivered throughout supply chain.
Accountable for developing, maintaining and sourcing supply base
Onboarding new suppliers, fabric mills and factories
All cost negotiation to deliver the best possible margin to ensure KPIs are met.
Working alongside design to engineer designs to ensure best make for profitability
Risk access supply base whilst implanting strategies to migrate risk
Driving supply base strategy and working alongside head of sourcing to implement and plan
• Working closely with Design to navigate through trends, creating and building a well-balanced range combining best
sellers alongside new trends and newness in all categories of the business.
• Pitching collabs and working closely with brand / marketing to ensure the collaboration is managed from initial concept all the way to marketed campaign and launch. (I pitched Andrew Cotton (big wave surfer) to the business as an ambassador and to run a collab with him- this has been hugely successful)
• Working with Head of Merchandising to Establish and Manage the Critical Paths
• Presenting collections to all teams, including wholesale partners.
• Conducting sign off meetings directly with the MD and business owner.
• Source and Manage supply base, whilst building key relationships with suppliers, onboarding new suppliers and sourcing
new suppliers, and ensuring risks are constantly reviewed on current supply base.
• Drive product and production planning, ensuring risk is assessed in new territories and production capacity is carefully
reviewed and planned.
• Negotiate production payment terms, prices, quality and delivery dates to ensure target margins are met.
• Constantly review and implement new processes and structures to improve quality, lead-times and deliveries, ensuring
the life cycle of the product runs efficiently within the business.
• Understand and analyses reports and make recommendations based on figures, common sense and experience to make
decisions to capitalized on sales and growth.
• Attend trade shows and fairs, aspirational stores and places where needed to assemble new product / fabrics.
• Attend weekly trade meetings to review sales and discuss opportunities to maximize on sales.
• Managing, motivating and driving a dynamic team.
• Attending all fit meetings and managing product testing to ensure the “fit for purpose” aspect I introduced.
• Work closely with the marketing and the Web teams to drive sales through all channels.
• Collaborating with other teams in the business across marketing, retail, visual merchandising, brand partnerships,
operations, product and customer services to continuously improve proposition.
• Extensive travel to India, Bangladesh, Myanmar, and China.
Quirky, Cool Sustainable Vegan Brand, this was my own start up business. Developed a product/brand and within 3
months my product was available within 30 stores for purchase. This was solely run my me, from start to finish and
all areas of the business were managed by myself. A great learning experience and pushing own limits and
knowledge on:
• Brand development and strategizing
• Digital Marketing and all Social channels
• Copywriting
• Website design
• Sales
• Distribution
• Supply / Demand
A very, interesting and rewarding year of travel; backpacking through California, Mexico and Central America. Completing yoga teacher training course to teaching yoga in the Maldives.
Working within the core fashion department; Jersey tops and Dresses, aswell as Trousers were my specialty
• Reporting to Department Manager, whilst managing a team of more junior members of the team.
• Creating a commercial, on-trend range, whilst maintaining quality/design and keeping within margin.
• Working aligned with company critical path and buying cycle to manage the complete process of
Ranges, from concept - to design, to production through to delivery into the warehouse and then
into store.
• Closely observing sales ensuring reactive trade plans were in place on a weekly basis, working on PLM system to ensure
data was captured.
• Daily Fit meetings, weekly VM meetings and store visits. Monthly meetings with Marketing and Eccom.
• Forecasting and predicting trends, working alongside planner to forecast sales and targets.
Ted being extremely innovative and design lead, the internal production department handle all the
production costs, lead-times, approvals, test reports, quick repeats.
Areas managed, Jersey tops, Jersey Dresses, Trousers and Swimwear. Making up a fifth of the total sales
mix for Womenswear.
• Working closely in a team consisting of, Designer, Buyer and Garment technologist.
• Managing the full garment cycle from initial development to bulk production, through to delivery
into the warehouse and then into store. Managing all on the PLM system
• Negotiating buying terms with vendors (price, quantity, delivery terms)
• Daily communication with suppliers, factories, agents and mills, as well as daily liaison with internal
departments at Ted.
• Approving bulk fabrics, trims, care labels, test reports, label positioning & packing methods.
• Working closely with mills and suppliers whilst managing the supply base and constantly sourcing
and cross costing with potential suppliers.
• Managing risk within supply base, and ensuring across the board consistency in quality is
controlled.
• Developing both short and longer lead-time products with an established supply base across
• Europe, India and Asia
• Working on special ranges and quick turn around (repeat orders) for wholesale clients such as
Harrods and Nordstrom.
• Working on specialized ranges such as MADE IN THE UK, organic fabrics and superior silk printed
• ranges.
• Ensuring all factories are approved and inspected regularly.
High-street supplier, supplying trend focused yet commercial design inspirations and garments to the Newlook and the Arcadia
Groups.
Besides being London's hip high end online retailer, Oxygen is a well know High-Street
supplier. Supplying on trend, quality fashions to Newlook and Zara and working with their PML systems.
Surf Lifestyle store stocking numerous lifestyle brands, such as ROXY, BILLABONG and RVCA
First job within retail started as Junior sales assistant, worked my way up to senior sales assistant then
finally, to Manager and Branded retail buyer.
Buying and Sourcing at a senior level, managing and trading OTB, range building, negotiating,
Commercial acumen, sourcing suppliers/manufactures, strategy development, supply risk management, product and production
Management, brand development, project managing, cross-functional team leader, employee and customer engagement, influencing and persuading, presenting and training
Creative and innovative yet analytical
Strong interpersonal skills
Firm negotiator, decision maker and networker
Positive approach to problem solving
Sees the bigger picture but knows the importance of the finer details, and will always action a plan to achieve results