Inge Liebenberg
Account Director
Johannesburg
Summary
Talented Account Director offering 12 years of Marketing experience. Focused on providing first-rate support to valuable accounts. Excellent planning and decision making abilities with a creative eye for detail. A strong ability for maintaining accuracy and attention to detail, setting and accomplishing goals and deadlines, strategic thinking and campaign conceptualisation, as well as driving revenue growth.
I remain level-headed and solutions-driven during stressful situations and under multiple or conflicting demands.
Overview
13
13
years of professional experience
9
9
years of post-secondary education
Work History
Account Director
Ogilvy South Africa
Johannesburg
09.2021 - Current
- Applied business and marketing knowledge to develop briefs and pitches for customer projects.
- Obtained pricing deals, negotiated contracts and solidified beneficial agreements.
- Directed client projects with eye for quality and customer needs.
- Maintained deep understanding of company services and products in order to offer most knowledgeable customer support.
- Plan budgets and activities for account management in the company.
- Provide feedback and counsel to account staff to meet quotas/objectives.
- Conduct performance evaluation using key metrics.
- Serve as the point of contact for clients in your portfolio.
- Understand customer requirements and needs to offer suitable solutions and generate new business.
- Ensure the timely delivery of services and products to clients.
- Resolve issues to maintain and strengthen customer trust.
- Read reports of subordinates and communicate overall. quarterly/annual progress to senior management and external stakeholders.
Head of Client Services / Celebrity Management
Brand Cartel Brand Management
Johannesburg
04.2018 - 08.2021
- Strategic point of contact for senior clients and establish strong relationships.
- Work with the management team to bring creative solutions to prospective clients and to build the business of current clients.
- Partner with peers in planning and creative agencies, and internal disciplines to work on existing or new business opportunities.
- Campaign management for celebrities and day to day schedules.
- Coordinate with the media and brands.
- Secure dates for celebrity interviews and other PR activities, such as shoots and events.
- Coordination and execution of quoting and invoicing.
- Oversee a team of Account Managers and ensure they are providing an exceptional client experience.
- Develop and oversee the implementation of client service protocols.
- Resolve complex client problems or disputes in a professional manner.
- Coach and support team members to help them meet departmental goals.
- Keep records and documentation of client interactions for training purposes.
- Compile monthly departmental and client reports.
Creative Content Developer / Brief Facilitator
Your Brand Agency
Johannesburg
02.2017 - 03.2018
- Performing general work-related functions that are expected from a copywriter, social media content developer, proofreader and web content writer.
- Interfacing with clients and interpreting their briefs in terms of content, press releases, graphic design jobs they require.
- Developing creative ideas and concepts.
- Writing clear, persuasive original copy, wordsmithing copy received from clients for marketing collateral and other advertising mediums.
- Preparing monthly communication, content and social media schedules for each client and developing digital media and social media content.
- Writing and preparing press releases from sourced or supplied content for client and distributing releases to various media partners and liaising with media houses in the placement of press releases.
- Casting actors or voice artists for above-the-line projects (TV and radio work).
- Preparing scripts for any internally produced videos and quality controlling voice overs.
Lead Proofreader & QA
Ogilvy South Africa
11.2014 - 02.2018
- Receive Chase briefs and ensure that all material aligns with information processed by Client Service. Deal information, pricing, features and consistency regarding Vodacom CI needs to be checked and rules need to be applied to ensure that all marketing material aligns with Vodafone Global.
- Liaise and work closely with the DTP department to ensure that the operators process and understand changes that need to be made on proofs to ensure that productivity is of a high standard.
- Mass communication regarding decisions on all marketing material needs to be managed between Client, Client Service and the Studio via emails/bulletins and needs to be documented to ensure that no confusion arises.
- Manage two proofreaders in the department to ensure that everyone is on board with all and any accounts/work/tenders that need to be checked and processed accurately.
- Ensure that turnaround time on jobs in the Proofreading Department is consistent and efficient and that jobs are managed by priority.
- Ensure that rules regarding legal disclaimers are followed through on all marketing material where applicable.
Social Sciences and Afrikaans Teacher
King David Victory Park Primary
Johannesburg
11.2012 - 10.2014
- Creative lesson planning and curriculum development.
- Instructional best practices.
- Classroom management and discipline.
- Standardised testing and learner assessment.
- Experiential learning.
Senior Journalist
Media24
Johannesburg
02.2010 - 10.2012
- Performed research and checked facts to maintain high standard of journalistic integrity.
- Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories.
- Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation.
- Wrote, edited and produced stories for Internet and digital channels.
Education
Bachelor of Arts - Journalism
University of Johannesburg
Johannesburg 01.2007 - 12.2009
Matric -
Hoër Volkskool Heidelberg
Heidelberg 01.2001 - 12.2006
Skills
Leadership and Teamworkundefined
Client Portfolio
Anglo American, Vodacom, KFC, Uber Eats,Jenna Clifford, John Deere, OmniProtect, Lorna Maseko, Constance Hotels & Resorts, The Click Foundation/Friends of Johnny Clegg, Redefine Property Group, Hyprop, MultiChoice, Home of Living Brands.
Timeline
Account Director
Ogilvy South Africa
09.2021 - Current
Head of Client Services / Celebrity Management
Brand Cartel Brand Management
04.2018 - 08.2021
Creative Content Developer / Brief Facilitator
Your Brand Agency
02.2017 - 03.2018
Lead Proofreader & QA
Ogilvy South Africa
11.2014 - 02.2018
Social Sciences and Afrikaans Teacher
King David Victory Park Primary
11.2012 - 10.2014
Senior Journalist
Media24
02.2010 - 10.2012
Bachelor of Arts - Journalism
University of Johannesburg
01.2007 - 12.2009
Matric -
Hoër Volkskool Heidelberg
01.2001 - 12.2006
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