Indianna Kool

Clients

2012 -2014

Mindset Learn TV

• Highlight: Grew online community to over 110k in less than a year and a half
• Created and mentored social media TV presenters.
• Increased brand visibility and market penetration by developing and executing comprehensive marketing strategies.

2013 - 2015

Bassline

• Highlight: Working with some of Africa's greatest musicians to promote their events and digital platforms.

The Kleek

• Highlight: Being the creative lead for a South African app with the best local and international music for free.

2014-2018

Content Connect Africa

• Highlight: Worked with top South African musicians Mahotella Queens on a project with Idris Alba for Mi Mandela album.

2016 - 2023

TurnUp Music

• Led fundraising initiatives to secure financial support for arts programs.
• Oversaw marketing campaigns to increase visibility and attendance at events.
• Designed and implemented performance metrics to evaluate program success.
• Coordinated logistics for events, ensuring seamless execution.
• Mentored emerging artists through workshops and collaborative projects.
• Analyzed audience feedback to refine future programming strategies.
• Cultivated relationships with sponsors to foster long-term support for initiatives.
• Creating a campaign and TVC for up-and-coming artist Touchline & Samsung.
• Building a brand from the bottom up, being the creative director and team lead in an African startup company that supports South African independent artists.
• Creating the ICON Series concept for Vivo Mobile with top SA creatives and artists.
• Developed strategic partnerships with local artists to enhance community engagement.
• Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.

Funded by Tencent, in partnership:

• Championed continuous improvement efforts within the organization, streamlining operations for increased efficiency.
• Guided team members through periods of change by providing clear communication on expectations and objectives moving forward.
• Boosted team productivity and morale through leadership development programs and regular feedback sessions.
• MTN
• Vodacom
• Samsung
• JOOX

• Worked on MTN, FNB, Wimpy and Vuzu
• Won a group gold Loerie for MTN Ayoba campaign 2011.
• Oversaw photoshoots from concept development to post-production editing, ensuring high-quality visuals that aligned with brand identity goals.
• Built strong relationships with vendors such as photographers, printers, and illustrators to facilitate seamless project execution.
• Enforced uniform style guide for project consistency across contributors and brands.
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• Managed scheduling and coordinated appointments for executives to enhance operational efficiency.
• Oversaw inventory management, ensuring adequate supplies while minimizing waste and costs.
• Delivered excellent customer service through prompt responses to client inquiries, addressing concerns effectively, and building strong relationships.
• Ensured accurate record-keeping with diligent data entry and database management for vital company information.
• Promoted a positive work environment through effective communication skills and fostering professional relationships among colleagues.
• Coordinated office supply inventory management, proactively ordering necessary items before depletion to avoid workflow disruptions.